Review Time: Management of

Learning (MOL)

Talkie Time: Research worth Sharing

Lesson 2, Objectives : The learner

1. differentiates quantitative from qualitative research

CS_RS11-IIIa-4
2. explain the qualitative dimensions of research
Addendum
3. provide examples of qualitative research in areas of
interest (arts, humanities, sports, science, business,
agriculture and fisheries, information and communication
technology, and social
inquiry) CS_RS11-IIIa-5
QUIZ
Tell whether the following is a research topic or not:

1. Effects of Typhoon
2. Digestion process due to exercise
3. sleeping patterns of birds
4. skipping rope
5. perception of Mandaya tribe
6. pin pricking effects
7. ticking of the clock
8. flying kites
9. wild berries ink
10. behavioral patterns
11. brisk walking with music
12. brisk walking in park
13. moon and behavior
14. bread and butter
15. grades and teaching
Let the students identify whether the following is a quantitative
or qualitative research:

1.Metacognitive skills 6. Stress level

2. love and hate relationship 7. Stressors
3.emotional quotient 8. Aggression-reaction
4.intelligent quotient 9. Technical skills
5. factors affecting drop out 10. Behavior pattern
Based on the exam, what is your
understanding of Qualitative
Research?
What is qualitative research?

Qualitative research is a type of scientific research.

In general terms, scientific research consists of an
investigation that:

• seeks answers to a question

• systematically uses a predefined set of
procedures to answer the question
• collects evidence
• produces findings that were not determined in
advance
• produces findings that are applicable beyond the
immediate boundaries of the study
Qualitative research is especially
effective in obtaining culturally
specific information about the
values, opinions, behaviors, and
social contexts of particular
populations.
Qualitative Research

• McMillan and Schumacher (2003) defined

qualitative research as, “primarily an inductive
process of organizing data into categories and
identifying patterns (relationships) among
categories.” This definition implies that data and
meaning emerge “organically” from the research
context.
Qualitative is also called :
interpretive research, naturalistic
research, phenomenological research
 QUALITATIVE RESEARCH
‘Qualitative Research…involves finding out what people
think, and how they feel - or at any rate, what they say
they think and how they say they feel. This kind of
information is subjective. It involves feelings and
impressions, rather than numbers’

(Bellenger, Bernhardt and Goldstucker, Qualitative

Research in Marketing, American Marketing
Association, 2010)
Comparing Quantitative and Qualitative Research

What are the basic differences between quantitative and

qualitative research methods?
Quantitative and qualitative research methods differ primarily
in:
• their analytical objectives

• the types of questions they pose

• the types of data collection instruments they use

• the forms of data they produce

• the degree of flexibility built into study design

 Quantitative
General framework Seek to confirm hypotheses about Seek to explore phenomena
phenomena
Instruments use more rigid style
of eliciting and categorizing
responses to questions
Use highly structured methods
such as questionnaires, surveys,
and structured observation
Analytical objectives
To quantify variation
To predict causal relationships
To describe characteristics of a
population
Question format
Closed-ended
Data format Numerical (obtained by assigning Textual (obtained from audiotapes,
numerical values to responses)
Qualitative
Instruments use more flexible,
iterative style of eliciting and
categorizing responses to questions
Use semi-structured methods such
as in-depth interviews, focus
groups, and participant observation
To describe variation
To describe and explain
relationships
To describe individual experiences
To describe group norms
Open-ended
videotapes, and field notes)
Flexibility in study Study design is stable from
design
beginning to end
Participant responses do not
influence or determine how and
which questions researchers ask
next
Study design is subject to
statistical assumptions and
conditions
Some aspects of the study are
flexible (for example, the
addition,
exclusion, or wording of
particular
interview questions)
Participant responses affect
how
and which questions
researchers
ask next
Study design is iterative, that
is,
data collection and research
questions are adjusted
according
to what is learned
QUALITATIVE VS QUANTITATIVE

Qualitative Quantitative
Research Research
Type of questions Probing Limited probing
Sample Size small large
Info. Per much varies
respondent
Admin Requires skilled Fewer specialist
researcher skills required
Type of Analysis Subjective, Statistical
interpretative
Type of research Exploratory Descriptive or
causal
 VIDEO:
QUANTI VS. QUALI
What are Qualities of Good Qualitative
Researcher?
https://www.youtube.com/watch?v=cVkrVaY_KjA
Application: QUALITATIVE RESEARCH IN THE 21ST CETURY THEMES
Create a title/topic

Conservation and
Health and Welfare
Environment Safety

Food Production and Culture and Arts

Sustainability

Technology and
Social Awareness
Development
“ Amistad (2005), Qualitative Research
is a true research type. It encapsulates
the depth and width of content”