THE CASE

STUDY
Case Study • is an in-depth, examination of a single instance, event,
group or organization

• helps students learn by immersing them in a real-world

business scenario where they can act as problem-solvers
and decision-makers.

• There is no “ correct answer” and no one way to study

and prepare a case nor is there any one way to present
the solution.

• Not merely summarizing the case, it should identify key

issues and problems, outline and assess alternative
courses of action, and draw appropriate conclusions.
Suggested I. Title Page
Outline for II. Summary of the Case
the Case III. Statement of the Problem
Study IV.Analysis of Alternatives
V. Recommendation
VI.Conclusion/ Detailed Action
Plan
Case Study
Sachin and Virag are two enterprising youth. They have passed out
from IIM, Bangalore. They thought instead of doing a job, they will

1:
launch fresh vegetables in Indian markets. Having learnt of the
future conventional foods, they decided to venture into cultivation
of mushrooms.
Marketing Mushrooms are known to be the best alternative food for

and
vegetarians. For Sachin and Virag fund raising was a serious
handicap for mass production. However, the first trial batch of

Distributio
mushrooms that they produced was bought by Star Hotel in
Bangalore. Further, the hotel placed orders for supply of 20 kgs

n of
every day.
Now mushroom industry is run by small entrepreneurs, like Sachin

Mushroom and Virag. Another big player M/s Ashtavinayak Mushrooms,

equipped with cold storage facility was more interested in the
export market.
Sachin and Virag have set their sights high. They aim to sell
mushrooms in a very big way all over India. Mushrooms have a
great market potential and is a perishable food.
Title Page
• Title of the case, list of name of
group members, Subject/ Time
and date
Title Page Marketing and Distribution of Mushroom

Kath Bernardo
Nadine Lustre
James Reid

BUS5a 5:30 – 6:30

January 2, 2017
Summary of
the Case • Very briefly summarize case
“ highlights” ( 3 – 5 sentences)
Statement • State the primary problem of the case – the primary

of the problem is the major issue at hand and usually the root
cause of secondary problems.

Problem You may ask?

– What appears to be the problem(s) here?
– What are the immediate issues that need to be
addressed?
Statement Statement of the Problem
of the
Problem How will Sachin and Virag, increase the
consumer awareness about this new
food?
 Analysis of • Determine three viable alternatives
Alternatives ( solutions)

• Determine and create a list of the

positive ( PROS) and negative ( CONS)
aspects of each alternative.
 Analysis of Analysis of Alternatives
1. Consumer awareness can be created by test marketing.

Alternatives Through sales persons and customer response to the

product.
Advantages:
Disadvantges :
2. Samples can be distributed in big malls and Variety stores.
Advantages:
Disadvantages:
3. Awareness can also be created through outdoor publicity such
as wall hoardings, banners, insertions in news papers etc.
Advantages:
Disadvantages:
Recommend • State the solution which is the best, keeping
in mind the goals and values of the
ation organization.

• Use any supporting theories, concepts or

values to help you defend your
recommendation.

• State your choice for the best course of action

and provide a detailed explanation of why you
made this selection.
Recommend Recommendation

ation To increase the consumer awareness about Sachin and

Virag’s new food, it is recommended that consumer
awareness can be created by test marketing. Through
sales persons and customer response to the product. For
it will ______________________________ ( state the
PROS)

Though ______________________________ state the

(CONS). Sachin and Virag’s should _________________
_______________________________________________
_____________________________________________.
Conclusion/ • A final statement about the expected effect
of the chosen action.
Detailed
Action Plan • Please consider the positive and negative
implication of the recommended action.

• Explain what should be done by the manager (

this is a step by step action plan in a few
months)
Conclusion/ Conclusion/ Detailed Action Plan

Detailed In conclusion _________________________________

Action Plan ______________________________________________

______________________________________________.