TIFFIN-IT

We Come to You
Group Members

■ Shayan Ashraf BBA2016-103

■ Sohail Allah Ditta BBA2016-155
■ Fazail Raza BBA2016-140
 Mission & Core Values

Mission Statement Core Values

Quality
■ As simple as our recipe of business
product
Expertise
■ IT IS OUR MISSION TO PROVIDE LUNCH
WITH THE CORE INGREDIENT OF QUALITY. Simply
Hygienic
 Why TiffinIT

■ All of us want to eat healthy food to stay healthy, but we have least time to prepare
lunch in form of tiffin and bring it to our workplace or universities.
■ Change in the food hygiene
■ Regular homemade cuisines
■ Economical food prepared and delivered to you

HYGIENIC FOOD IS THE BEST MEDICINE YOU CAN EVER GET

MARKETING MIX
 Product
 Our product menu is consist of five (5) food items.
 Served on different days during a week.

Sr. MENU DAYS

1 Chicken Biryani Monday

2 Anda Kofta Tuesday

3 Qeema with Vegetable Wednesday

4 Daal Chawal Thursday

5 Dahi Bhalley/Pasta Friday

 Price
Total
Cost Per Total Cost Price Per
Sr. MENU Revenue
Serving (Rs.) (Estimated) Serving (Rs.)
(Estimated)
1 Chicken Biryani 67 2010 90 2700

2 Anda Kofta 63 1890 80 2400

Qeema with
3 87 2610 100 3000
Vegetable
4 Daal Chawal 23 690 60 1800

5 Dahi Bhalley/Pasta 23 690 50 1500

 Price (Contd.)

■ The Packaging Cost is already included into Per Serving Cost.

■ Our payment collection includes following method
– Cash on Delivery (COD)
– Cash Payment at the time of Order Placement
– MobiCash in order to maintain the Credit Terms
■ Our credit terms for dealing are simple, either pay in advance or pay at the time of
receiving the order.
■ While being a student of IBA-PU, our delivery cost would be minimal.
 Place
We are not going to target huge market of students of UNIVERSITY OF THE
PUNJAB. Initially we will serve the students of IBA, UNIVERSITY OF THE
PUNJAB.
■ You can order us via
– Order us in person
– Call Us to place order within 9 AM To 5 PM
– Drop an SMS
– Social Media Networks as well.
– WhatsApp Message
– Our Facebook Page
 Promotion
■ Available in IBA in Person to stay in touch and promote our products
■ Facebook Page of TiffinIT, i.e. https://www.facebook.com/TiffinIT.pu/
■ Promotional and Discount Offers on our social media pages.
■ Deals and Offers for Promotion
– Promotional Discounts
– Referral Discounts
– All in one Deal
– Lucky Draws
– Miscellaneous Discounts
 Market Analysis

The priority is always to go for healthy food that is also categorized under homemade
food.
■ TiffinIT is targeting the students of IBA-PU, as an initial start of the project.
– Potential Size of Market
– Potential of Target Market
– Market Segmentation
– Product Positioning
– Product Differentiation
SWOT ANALYSIS
 Strengths & Weaknesses

Strengths Weaknesses

■ Approachable
■ Legal Barriers
■ Hygienic
■ Management
■ Profitable
■ Low budget
■ Economical
 Opportunities & Threats

Opportunities Threats

■ Expansion ■ IBA Cafeteria:

■ Diversification ■ Intense Competition:
■ Women ■ Change in University
Empowerment Policies
 FINANCIAL
PROJECTIONS
 Start Up Budget
■ Start-UP cost and initial investment for our project is comparatively minimal and
efficient in nature.
Sr.
Particulars Estimated Cost
No.
01 Laptop & Mobile 47,500

02 Crockery 4800

03 Raw Material 11,880

04 Internet Connection 5500

05 Misc. Expenses 2300

Total 60,980
 Monthly Income Statement
Particulars Amount (Rupees)

Revenue (Sales) 45600

LESS: Direct Expenses (Production) (31560)

GROSS PROFIT 14040

LESS: Marketing Expenses (1020)

LESS: Interest on Loans (150)

LESS: Misc. Expenses (3000)

NET PROFIT 9870

 Balance Sheet
Amount Amount
Liabilities & Owner’s Equity Assets
(Rupees) (Rupees)
Liabilities: Current Assets:

Creditors 21850 Cash in Hand 39320

Utility Bill (ISP Charges) 2500 Debtors 1700

Short-Term Debt (6.5% P.A) 6800 Inventory (Raw Material) 2500

Owner’s Equity: Fixed Assets:

Capital 720000 Laptop 47500

Net Profit 9870 Delivery Vehicle 670000

TOTAL 761020 TOTAL 761020

 Performance Ratios
 Profit Margin is 21.64%

 Asset Turnover is 5.99%

 Return on Assets is 1.30%

 Return on Equity is 1.37%

CONCLUSION
THANK YOU
For Your Valuable Time
SHAYAN ASHRAF
BBA2016-103
SOHAIL ALLAH DITTA
BBA2016-155
FAZAIL RAZA
BBA2016-140