• Mid range- upscale department store chain

• Founded: 1858 in New York

• Operate under two brands: Macy’s & Bloomingdale’s

• Specialize in clothing, footwear, accessories, bedding,

jewelry, beauty products

• Expanded to 840 locations across 45 states in USA

 Overview
• The Need:
– Personalized shopping experience

• The Solution:
– IBM

• What makes it smarter:

– Customized content
– Granular pricing
– Market strategies
 Building data Foundation
• 360-degree view
 Putting Customer data to work
• Personalized customer experience
• Customized incentives
• Hyper texted direct mailing
• Real time promotions
 Benefits

• Real time analytics

• Boost sales by 10%

 Introduction
• Largest e-commerce website in Middle East for
mothers, baby and child

• Founded in November 2011

• Headquartered in Dubai

• Provides wide range of products from diapers to

clothes

• Offers more than 250 brands

 Problems
• Engaging customers with best product catalog

• Wise spending on advertisements

• Lowering cost for user acquisition and conversion

• Full insight into ROI and product availability

• Gaining insights from large user and transaction data

• Goal to increase sales and create repeat buyers

 Solution : Google Analytics
• Enhanced ecommerce reporting

• Analyze.ly

• Remarketing

• Custom metric for out-of-stock products

• Promotion tracking reports

• Segmentation based reports

 Benefits
• Calculate metrics like Return per Click(RPC) and
Return on Ad spend(ROAS) for all ads

• Custom dashboards to show top performing

channels by profit

• ROAS based optimization for ad campaigns

• Custom metric for stock on hand

• Aggregating data from various sources in no time

 Benefits
• Conversion rate rose by 11%

• 19% increase in total purchases

• 9% increase in total revenues

• Reduction in time needed to restock inventory

• Remarketing revenue rose 128% in the first three

months

• Achieved and maintained 300% ROAS

Turning climate into capital with big data
Introduction
 Problems
• Turbine Location

– Windiest location

– Turbulence
o Strain turbine components
 Solution: Big Data Analysis
• Turbine Location
– Wind Library
• Existing Turbines (50000+ land and offshore)
• Global Weather Systems (35000 meteorological stations)
 Benefits

• Reduces response time

• Improves accuracy of turbine placement

• Lowers the cost to customers

• About SEGES
As Denmark’s leading agricultural advisor, SEGES is committed to driving
innovation in and boosting the competitiveness of the Danish farming and food
industry. Headquartered in Aarhus, SEGES operates laboratories and research
farms across the country, employs around 650 people and reports annual turnover
of DKK1 billion (USD149 million)

• Business challenge
To better counsel farmers on how to run their businesses more profitably,
agricultural advisory body SEGES wanted to deepen its understanding of farming
processes

• Transformation
With IBM Watson Analytics, SEGES can analyze and explore data on crop and
livestock production, environment, climate and finance to identify patterns
that had previously gone unnoticed
 Introduction: Polaris
• Launched on August 30, 2012

• By Walmart Labs division of Walmart

• Polaris: Semantic Search Engine which powers

Walmart.com

• Helped Walmart to compete with e-commerce leaders

• Helped in converting online visitors into customers by

10-15%
 Semantic Search
• Articulated search results for Individual user

when logged in from my account when in Incognito Mode

 How Polaris helped Walmart
• Takes advantage of Kosmix Semantic Technology- “Social
Genome”

• Algorithm to rank results from Social Signals

• Tapping into Social Buzz, Eg. Xperia Z

• Analyze relation between people, event, place, products

• Engagement Scoring

• First Rollout: Brazil

Daimler FleetBoard -
Mercedes Benz
Driver data transformed into insights on risk for
customizing commercial vehicle insurance premiums
The Opportunity
The Smart Solution
The Results