PURPOSIVE COMMUNICATION

COMMUNICATI
ON
 Communication

“common “commun
” ico”
to
belongin
confer
g to
with
many
others
It is the mutual exchange of information, ideas and understanding
by any effective means.
 Communication is a process by
which people send messages or
exchange thoughts with one another
in a verbal or non-verbal manner.
“Communication is a two-way street.”
“Effective communication
enables you to communicate
even negative or difficult
messages without creating
conflict or destroying
trust.”
“We belong to an
era where
opportunity for
communication is
rampant.”
 sender
feedbac
message
k

ELEMENTS OF
COMMUNICATI mediu
receiver
ON m

noise channe
l
context
 Communication is
schemata driven
• The theory states that all
knowledge/data is organized into
units. Each unit is a schema. Within
each schema information is stored –
this information can pertain to
anything.
• Schemata are the cornerstones for our
knowledge and decisions, without them
quick thinking wouldn’t be possible.
• Transmitted messages become
understandable or meaningful because
of your background knowledge about
the messages.
 Communication is an
interpretative act

The sender has the absolute

knowledge about his/her
message therefore the role of
the receiver is just to
interpret, infer, or guess
 guarantee a direct or
automatic link between two
minds

This form of knowledge becomes

meaningful only to others when
you initiate to communicate with
them.
 Communication is active,
powerful or forceful

• It is active because it
engages speakers and listeners
in action of giving and
receiving information.
• It is powerful and forceful
for it elicits different
meanings or reactions.
 Communication is
symbolic
• Symbols, signs or
marks like letters,
words, sentences
graphs, pictures and
other concrete
objects represent or
stand for ideas that
you intend to convey
verbally.
• For non-verbal
communication, you
resort to bodily
actions.
 Communication always
results in something
It is impossible for any
person communicating not to
get any response or reaction
at all from his listeners
 Communication is
irreversible

You are free to talk about

anything under the sun,
but once you utter
something, the things you
have said remain as it is
 Communication is
contextual
Communication also takes
into consideration the
time, place, topic,
occasion, purpose and
manner of communication.
 Communication is
developmental or
progressive
• To communicate ideas is to go
through the different stages of
language learning that begins
from birth to elementary, high
school, and college levels.
• It is not a one time learning
towards communicative
competence.
 Communication is a
process

Several stages of communication

take place when people exchange
or share ideas with one
another. Each stage involves
elements with different
functions.
 Communication is
ethical

Any communication event is

expected to apply rules, moral
values and beliefs agreed upon
 Communication is
influenced by media and
technology
• You are in the era of
“knowledge explosion” or
modern technology.
• Using modern electronic
communication devices, an
exchange of ideas occurs
just in seconds or minutes
regardless of the distance
between or among the
 Flow of Communication

D
O LATERAL
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W
P
N
W
W
A
A
R GRAPEVINE
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D
Read page 9 then answer the
following questions.
1. What are the different forms of communication flow
taking place?
2. What caused the problem in the passage?
3. What should be done now?
4. What principles and characteristics of
communication are present in the passage? Explain
your answer.
5. Create an organizational flow chart to correct the
flow of communication.