The Catalyst

Segmentation

If a trust is built up at the initial stage

School Students with a customer (Class X student or their

Higher Education parents), it would remove any barrier
Professionals which stops them from choosing OYO
1.- MBA/ M. Tech
•Class X Students and
their parents 2.- B. Tech - Work with Frequent Life.
•(About 31 Lakhs per 3.- BA/B. Comm Travel
year)
In order to make OYO Life the No one
4.- XII/ Coaching - Rookies
5.- Others - Transferred to new choice, tapping into the school
location
students is of prime importance.
These 31 Lakh students get into
higher education and professional
roles in the next 3-5 years.
 Analysis

• Barriers – Design, • Barriers – Cost & Env • Barriers – Facilities, Safety

Facilities, Distance from

Professionals

• Proposition – Cost of Living Distance from Work & CBD

Students

Women
Work & CBD
• Communication – Social • Proposition – Safety
• Proposition – Lifestyle
Media (Apps like WhatsApp • Communication – Social
• Communication – Social
and Facebook) and Electronic Media to
Media using Analytics to
reach the customers develop confidence
(Apps like LinkedIn)
Big Business Idea

 In order to grow at accelerated pace, we would recommend OYO life to develop a

platform which just doesn't include a place to live. But also includes food,
transportation, laundry, Near by Hotel for Guests and Parents.

 The bigger Objective is developing Customer Trust in the long term strategy for growth
and development.

 For building this platform, we would recommend to form Alliances/Acquisitions with

companies in the Rental Business, Food Delivery Etc.