WHAT IS ART OF INFLUENCING?

 It is an ability to bring people on your way of

thinking without force or coercion.
 It involves high degree of self awareness and
awareness about those whom you want to
influence.
WHY IT IS IMPORTANT?
 Fable of the Wind and the Sun
CIALDINI’S 6 PRINCIPLES OF INFLUENCE
 Reciprocity

 Consistency

 Consensus

 Liking

 Authority

 Scarcity