MY MENTORSHIP IN SALES

WITH ANDRE ROHRMAN AT

MOUNTAIN KING POTATOES

BY CASSANDRA BECK
MRS KAHLICH’S ISM

*Some of the information in this

presentation comes from outside
sources and will be cited
accordingly
 ANDRE
ROHRMAN
AND I AT THE
MENTORSHIP
My Weebly website that
documents my time
throughout the mentorship
■ Our website is used to
document our experience
and what we have learned
during our time at the
mentorship.
■ We put our journal entries,
our ISM projects and
information about the
mentorship
What is sales
about?
■ Sales is about being able to communicate
effectively as well as being able to work with
your team well enough to gather and keep
happy customers.
■ When you’re trying to get new business with a
potential customer, you want to be able to
stand out from all the other competitors
through special promotions and making sure
your products are always up to par. The key is
to always promise less and deliver more to
keep them happy and pleased and open for
more business.
 How do you ■ A huge part of sales is researching potential

find new
customers and connecting with them on a
personal level.
– Finding customers means you will need

customers to look at their credit score, payment

history and the region they’re at.

and make
– Once you find a good customer, you
want to be able to impress them and
work with them to figure out what their

them loyal to –
particular needs are so you can beat
the competitor.
Once you have a customer, you have to
your be able to work with them and figure
out what they want and how you can

business?
provide that
 ■ Promotional boards and other forms of
How Promotions and promotions are great ways to capture a
potential customers eyes. Since potatoes
Promotional Boards themselves aren’t very exciting, you have to
rely on other elements such as seasonal
can help with sales events,
Important aspects of a promotional
board
The actual product you are trying to It should be the main focus of the board
sell

There should be a central theme (Holidays,

Overall theme seasons, popular event)

The board should look cohesive and

Colors and designs appealing

A hook Catches the customer’s attention

SOME EXAMPLES OF PROMOTIONS
 My Final
Product- ■ Mr. Rohrman and I chose to do a Holiday
themed promotional board for potential
customers in Denver Colorado.

December ■ We wanted to promote the company’s new

baby potatoes as the holiday season

Baby ■
approaches, which is a huge time for sales
The baby potatoes include:

Potatoes – 1.5 lb bags of the Baby Golds, Baby

Reds, Baby Russets, and Baby Medleys

Promotional
Board
Increased
Sales
Repeat Holiday Sales!
consumer
buys
Increased
basket ring
Packing
Schedules fills
fast
Delicious Rosemary
potatoes
-Two pounds of baby
potatoes
-Six garlic gloves
-Three tablespoons
of olive oil
-Two tablespoons of
fresh rosemary
-Two teaspoons of
salt and pepper
Baby Golds 1.5lb Baby Reds 1.5lb
Baby Medleys 1.5lb Baby Roasters 1.5lb
Why I chose this product

■ It reflects what I have learned so far in my mentorship with learning

how to use different events and promotions to push new products
■ Holiday seasons are huge for sales and a December
Christmas/holiday promotional board would be a meaningful way to
directly apply what I learned so far
– How to make it look appealing using different themes, colors,
and images to customers
– The promotional board has quantities and can be used to
discuss pricing of delivery or pick up and begin talking about
profit
This concludes my final presentation
I want to thank everyone for coming to my final presentation and especially Andre
and everyone else for allowing me this opportunity to learn about sales and
marketing and guiding me through all of this