Youngsters’ Perception Towards

Instagram Advertisements
Presented By:
Janki Vyas (18M18)
Nidhi Shah (18M25)
Nirav Mistry (18M27)
Richa Mishra (18M79)
Flow of
Presentation Findings Introduction

Data Collection
Objectives
& Analysis

Research Scope of
Methodology Study

Research
Technique
 Dates to ancient Egyptians used steel carvings to
advertise.

1440s – introduction of printing press

1941 – first TV Ad in America

Introduction
Introduction of Internet

Introduction of Facebook and other social media

platforms

Instagram
 To study about the factors/aspects of
an Instagram advertisement that
attracts users towards it.

To study whether the users trust the

Objectives payment method of Instagram.

To study whether Instagram platform

is preferred by the youngsters to
make purchase or purchase decision.
Scope of Study
• Instagram is the most used social media application used by
Youngsters.
• This research will help in
• Finding whether youngsters are attracted towards the ads portrayed on
Instagram.
• Analyzing whether youngsters are inclined towards purchasing products from
Instagram.
 Research Technique
• Research Technique used in this study
is IN DEPTH INTERVIEWS.
• The rationale behind using this
technique is that this would provide
detailed information.
• It is easy to interact with a respondent
on one to one basis.
• Technique provides a much relaxed
environment to collect information.
 Research Methodology

• Research Technique : In Depth Interviews

• Sample Size : 16 Respondents
(Age Group: 18-26)

• Responses were noted down as well as

recorded.
Procedure of Data
Collection & Analysis

• A discussion guide was formed to support

the depth interviews.
• Respondents were given a small brief
about the topic as well as the interview
process.
• Respondents were asked to surf their
Instagram for 5 minutes.
• Similar points were noted by tallying and
accordingly inferences were drawn.
 Users have been attracted by the background
(colorful & contrasting) and characters/celebs
in the ads. Also, the captions were catchy
enough to make them look/watch the ad.

Respondents do not trust the payment

Research methods on Instagram because they have feel
that the product displayed on the particular
Insights Instagram page is not from the official sites.

On the other hand, they do think that if the

product in the Ad is available for COD then they
will prefer to buy.
 Respondets said that they were evoked
by brand name. The users liked the
product of that brand such as “Brand
Factory, Allen Solly, etc.” that made them
watch the ad.
Other Insights
Users judge the quality of the product
majorly based on price, ratings/reviews.
And only a few said that brand and design
are aspects that help them judge the
quality of the product in the ad.