EVENT MANAGEMENT

KURNIAWAN GILANG SE, MM, MBA

083899040868

kurniawangilang@yahoo.com
OUTLINE
 CHARACTERISTIC OF EVENT
 SIZE OF EVENT
 TYPES OF EVENT
 EVENT MANAGEMENT AND RESOURCES
 EVENT TECHNOLOGY
 ETHICAL ISSUES
 THE RISK
EVENT CEREMONY
SEA GAMES 2011 PALEMBANG

PLEASE DESCRIBES CHARACTERISTICS OF THIS EVENT

CHARACTERISTIC OF EVENT
 PARTICULAR TIME
 GENERALY EXPENSIVE TO STAGE
 TAKE PLACE OVER A SHORT TIME SPAN
 REQUIRE LONG AND CAREFUL PLANNING
 GENERALLY SOMETIMES TAKE PLACE ONCE ONLY
 HIGH LEVEL OF RISK (FINANCIAL, SAFETY RISK,
ETC)
 INVOLVING A LOT OF STAKE AND EVENT
MANAGEMENT TEAM
CHARACTERISTIC OF EVENT
“EVENT IS A UNIQUE MOMENT IN TIME
CELEBRATED WITH CEREMONY AND RITUAL TO
SATISFY SPECIFICS NEEDS” (Goldblat, 1997)
SIZE EVENT
1. MEGA EVENTS
2. HALLMARK EVENTS
3. MAJOR EVENTS
4. MINOR EVENTS
SIZE EVENT
1.MEGA EVENTS
OLYMPIC GAMES
SIZE EVENT
2. HALLMARK EVENTS
JEMBER FASHION CARNAVAL
SIZE EVENT
3. MAJOR EVENTS
SOUNDRENALINE
SIZE EVENT
MINOR EVENTS
4.

JAZZ GOES TO CAMPUS

SMALL GROUP DISCUSSION
 DESCRIBES DIFFERENCES BETWEEN THOSE 4
(FOUR) SIZE OF EVENTS
 SIZE EVENT
MEGA EVENTS
International market target audience
 Televised widely to audience internationally
 Few number of participants (tight selective)
 High expenses and complex
 Wide range multiplier effect
 Annual plan and one day only
HALLMARK EVENTS
 Specific purposes, unique and niche
 Few number of participants (tight selective)
 High-Medium expenses complex
 Domestic and international targeted
 Significant tourism impact
 Annual plan and several days
 SIZE EVENT
MAJOR EVENTS
National-Domestic targeted
 Medium-low expenses and simple
 Large number of participants (less selective)
 Domestic range multiplier effect
 Time plan and several days event
 Sponsored
MINOR EVENTS
 Categorized (thematic)
 Low expenses and more simple
 Large number of participants (less selective)
 Domestic targeted
 Low significant tourism impact
 Time plan and several days event
 Sponsored
 TYPES OF EVENT
 SPORTS
 ENTERTAINMENT, ARTS, AND CULTURE
 COMMERCIAL, MARKETING, AND PROMOTIONAL
EVENT
 MICE
 FAMILY EVENT
 FUND RAISING
 MISCELLANIOUS
EVENT TEAM
 MANAGERIAL PERSONEL
 TECHNICAL PERSONEL
 EVENT TEAM
PROJECT MANAGER

ASS P.M

MECHANICAL
STAGE MANAGER VENUE MANAGER ELECTRICAL MANAGER ARTIST MANAGEMENT LIGHTING AND AV
MANAGER

DECORATOR SECURITY GENERATOR MAKE UP SOUNDS YSTEM

FLORIST TICKETING WARDROBE DOCUMENTATIO

EVENT TECHNOLOGY
 PURPOSE:
 TO DELIVER SATISFACTION FOR THE CUSTOMER

 BRING SOPHISTICATED FEELING THROUGH THE

AUDIENCE
ETHIC ISSUES
 ETHICAL (LOCAL WISDOM AND NORM)
 LEGAL (LAW)
 PROPERLY PERFORM (PARENTAL ADVISORY)
 SOCIAL AND ENVIRONMENTAL IMPACT
THE RISK
 HOME WORK
DESCRIBES SEVERAL RISK OF THE EVENT THAT
MIGHT OCCUR AND HOW TO EVERCOME IT
THANK YOU