“Market Analysis and sales promotion of SaiYash Technology

Pvt Ltd”

Aadarsh Abhishek
PGDM – 3rd Semester
Roll No.: 001
Specialization: Marketing
Batch: 21

Under the Supervision of

Dr. V.S. Pai
Professor, Kirloskar Institute of Advanced Management Studies
Harihar / Pune
Title of the Project

• Market Analysis of SaiYash Technology Pvt Ltd.

• To analyze the penetration of SaiYash
Technology Pvt Ltd.
• Sales Promotion Of SaiYash Technology Pvt
Ltd.

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BI Company Information

Incorporated on 25TH MARCH 2010.

Director: Mr. Yogesh Jagtap
Mrs. Yogita Jagtap
15 year of experience in the field.
Industry: IT Industry.
Man Power: 25 employees

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Objective(s) of the BI
• To analyze the market penetration of SaiYash
Technology Pvt Ltd.
• To promote sales of IT products for SaiYash.
• To analyze the services provided by SaiYash.
• To be able to convert potential into permanent
clients.
• To be able to differentiate our offerings from
competitors.

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Description about the work undertaken at
the BI Company
• Knowing the company and field in which it is
operating.
• Carried out cold calling sessions in the different
sectors for requirements.
• Sectors covered : IT, Manufacturing,
Pharmaceuticals
• Later carried out field visits for the above
mentioned sectors.

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Description about the work undertaken at
the BI Company

• Completed around 50 calls per day during cold

calling sessions.
• Visited around 5 companies per day.
• Visited across the Chinchwad region for the
promotion of SaiYash.
• Anticipated the potential clients and generated
leads for my back office staffs.

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Learning from BI

• Self transformation: from being an introvert to an

extrovert.
• STP model and how they are carried out.
• Crossing the Gatekeepers.
• Understanding the marketing mix when it comes
to practicality.

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Conclusion

• BI was one of the most crucial period where I got

the chance to transform myself.
• Learnt the practical difference between Sales and
Marketing.
• Got the opportunity to observe the daily
operations of a corporate business.

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