E - commerce Strategy Brand Community

Building on Social Media to Sales

Improvement in 4.0 Industry
by: Winda Rezta, Alifatul Fatchiyah, Khoirul Azmi Ridho
 Introduction
Investment Coordinating Board (BKPM) revealed, the
value of investment in the sector E-commerce in 2017
reached more than US $ 5 billion.
Aribawa, 2016. www.ecojournals.com

With growth which is quite good at E-commerce in years 2017,

the use and optimization social media is one of the secret
weapons how this industry can attract candidates their
consumers and turn them into loyal consumer.

So…
You can be sure of everything Big e-commerce in Indonesia uses their
social media quite well, starting with promotion, quizzes, product and
brand information, and entertainment cotent that is successfully used
to attract the attention of social media users.
 Literature Review: E-Commerce
The Definition | E-Commerce
E-commerce is a sales process and purchasing products and services done by
electronically through computer network or internet.
The Definition Brand Community
process in developing a brand their awareness on social media. It’s
make the people want to follow their social media. The next process Is
change process from just as followers on social media become a loyal
followers and active in every post that is made Until the end of this
follower will become a separate community for each brand and of course
the positive impact is increasing sales of the brand.
The Definition | Social Media
Social media is a product emergence of new media. In social media
individuals or groups of one another activated online through the
network Internet. Since its emergence, the media social is not only used
by individuals But it also began to be used by organizations or big
companies. Sometimes social media discuss with Web 2.0 is the terms
proposed in the new media are using technology in creating
interaction, participation, and open participation Where everyone has
a chance to voice ideas, opinions, and their in the form of words or visual
experience through online media. (Lattimore, 2010)
The Definition | Selling Point
business activity or a business which provides and sell goods or services. People or
institutions which helps in the activity of selling goods or services is called a seller. In
real we are no stranger to buying and selling, which involves sellers to do, who are
buyers goods or services sold by the person. In the seller. Inner goods or sales services
will be sold using a certain value and price, sales.
Methodology
The research method used in this research is a qualitative descriptive method.

more explain about how the researcher are interpreting their experiences, how they built their world and what meaning is
contained in their experiences. So the main method of this research is not to predict, explaining cause and effect or describe a
number of attributes of a population. But more significant explain of the phenomena from some people who are involved in it
(merriam & Tidsell,2015)

The adventages of this method is more detailed and selective research model.

This method allows a greater understanding of facts, reality, and the symptoms that occur. In qualitative research it need be
done by natural setting not made up or intervened. Therefore data collection method used include interviews, making field
notes, documentation and observation. Data analysis was perfomed not only by dissecting the data asa an object but needs to
be explored more deeply with relate it to experiences from involvement. By using analytical method, data analysis will more
comprehensive
(Guest,Namey, & Mitchell,2013).

Data processing steps

will be done include classifying, and compile data collected. The purpose of processing data is to nalyze,contrast, compare and
arrange a pattern
(Miles, Huberman & Saldana,2014).
Discussion: E-Commerce Report

. The parameter of success to building Brand Community on social media is

the effectiveness of the content created so that it can make readers
become loyal followers of the social media. Judging from the success of E-
commerce in creating a brand community, the first thing to do is to make a
content distribution goes well. In this case, what is more focused is the type
of content that is to be conveyed to the users of social media

They have to fulfil the needs to make several types of content, such as
content that makes people want to comment, educational content,
entertaining content, inspirational content and even content in the form of
promotions or quizzes with prizes. The types of content are the types that
have been successfully carried out by major e-commerce companies in
Indonesia to attracting social media users into their communities. This
community becomes very important because of this existence, any
information they have can be more easily conveyed, even spread to each
audience targets.
Discussion: Optimism of e-commerce developments in Indonesia

Rudiantara (Menkominfo) also said that digital trading activities are a new
economic power that make indonesia as the leader in the regional area.
Through events like IESE Indonesia Convention & Exhibition Summit and Expo
we hope that it can follow up on government programs to maximize digital
technology for MSMEs, and support the Ministry of Communication and
Information to reach 1000 technopreneurs in 2020

The Minister of Communication and Information Rudiantara gives an example that

Go-jek is no longer just a motorcycle taxi, but has become a lifestyle. Go-jek has
also implemented a payment system with Go-pay which greatly facilitates
payments. By cooperating with banks, it is system that wants to continue
to advance the digital economy in Indonesia.
Conclusion

E-Commerce companies use their social media quite well, starting with promos, quizzes, product
information, brand information, until entertainment content that so useful to attract the attention
of social media users to hook their potential customers and turn them into loyal customer.

To build a Brand Community on social media, the number of Audience alone cannot be a factor
in the way of success to built community. Other parameters that must be considered are creating
good content, content creation must be able to build a high value of Engagement, so that the
community that has been exist can continue to grow and any information will be easier to spread and
of course this can be useful to increasing the number of consumers from products offered.

addition to analyzing the Brand Community in the E-Commerce industry, it is also necessary to
analyze the matter of how Campaigns made on social media can succeed and increase the ROI (Return
On Investment) of the E-Commerce. The existence of the community becomes very important because
with the existence of the community, every information provided by each brand will be more
easily conveyed, even spread to each audience targets.