By

Shonali
Meghna
Yash
Sairam
 It is an application, which can be downloaded, either in mobile or on the desktop. Once we
download, we can start using giving our personal data like the phone number. It is a user-
friendly application. There are no restrictions on the number of messages or pictures shared.
It also gives us privacy statements, like hiding the profile picture, hiding the status etc. It also
gives the option to check whether the recipient has viewed the message or not. We can also
see whether the person whom we text are online or not. We can block the users if they are
not on our interest list. It has many advantages of this type.
o 1.5 billion users in 180 countries

o India is the biggest WhatsApp market in the world, with 200 million users

o 120 million WhatsApp users in Brazil

o US WhatsApp market relatively small, at 23 million
o WhatsApp market penetration highest in the Netherlands, at 85%, followed by Spain (83.1%) and Italy
(83%)
o 450 million users of WhatsApp Status, eclipsing Snapchat Stories
o Three million users of WhatsApp Business
o 65 billion WhatsApp messages sent per day, or 29 million per minute
o Two billion minutes spent making WhatsApp voice and video calls per day
o 55 million WhatsApp video calls made per day, lasting 340 million minutes in total
o 85 billion hours of WhatsApp usage measured May-July 2018
o WhatsApp acquired by Facebook for $19 billion in 2014
 By February 2013, WhatsApp had about 200 million active users and
50 staff members. Sequoia invested another $50 million, and
WhatsApp was valued at $1.5 billion.
 On February 19, 2014, months after a venture capital financing round
at a $1.5 billion valuation,Facebook, Inc. announced it was acquiring
WhatsApp for US$19 billion, its largest acquisition to date.[
 WhatsApp’s MAO base has since grown to 1.2 billion. If a user is still
valued at $42, WhatsApp is currently worth $50.7 billion.
 WhatsApp filed revenues of Rs 6.84 crore (over SGD $1.3m) and a
profit of Rs 57 lakh (over SGD $100,000) with the Registrar of
Companies for this year.
 Introduction and description
 Snapchat is a multimedia messaging app used globally, created
by Evan Spiegel, Bobby Murphy, and Reggie Brown, former
students at Stanford University, and developed by Snap Inc.,
originally Snapchat Inc.
 One of the principal features of Snapchat is that pictures and
messages are usually only available for a short time before they
become inaccessible to their recipients. The app has evolved from
originally focusing on person-to-person photo sharing to presently
featuring users' "Stories" of 24 hours of chronological content,
along with "Discover", letting brands show ad-supported short-form
content. It also allows users to keep photos in the "my eyes only"
which lets them keep their photos in a password protected space.
 As of Q4 of 2018, the app had approximately 186 million daily active users.
This is a slight drop from the Q2 numbers as there were 188 million daily
active users then. And in Q1 of 2018, there were 191 million daily active
Snapchat users.
 spite of the drop in user count during 2018, Snapchat managed to
pick up in terms of revenue generation. It experienced an increase in
revenue of more than $100 million between 2017 and 2018. While it
closed 2017 with $285.69 million in revenue, it had already managed
to generate more than that amount by Q3 of 2018 and closed the year
with $389.82 million in revenue.
Their global average revenue per user also increased along with this revenue
growth. By Q2 of 2018, there had been a 34% increase in revenue per user for
Snapchat. In North America, the increase was minor at just 12%, while Europe fared
better at 70%. In the rest of the world, the average revenue per user increased by
233%.

Biggest Competitors
 Instagram
 WhatsApp
 Twitter
 YouTube
Net Income Growth 63.54% -569.41% -
38.01% 0.00%
Net Income (1,256) (3,445) (515)
(373)
 Snapchat has undergone a lot of growth over the
years. In spite of a slight drop in user count in 2018,
the platform has picked up in terms of revenue. And
if they continue to adapt to the needs to their users,
we should expect to see continued growth for the
platform. As it is growing and can be a company to
be invested in.
 Facebook (FB) is an American online social media and social
networking service
 It was founded by Mark Zuckerberg, along with fellow Harvard
College students
 Since 2006, anyone who claims to be at least 13 years old has been
allowed to become a registered user of Facebook, though this may
vary depending on local laws
 Facebook claimed that had more than 2.3 billion monthly active users
as of December 2018. However, it faces a big problem of fake
accounts. It caught 3 billion fake accounts in the last quarter of 2018
and the first quarter of 2019. Many critics questioned whether
Facebook knows how many actual users it has.
 It receives prominent media coverage, including many
controversies. These often involve user privacy (as with
the Cambridge Analytica data scandal), political manipulation (as
with the 2016 U.S. elections), psychological effects such
as addiction and low self-esteem, and content that some users find
objectionable, including fake news, conspiracy theories,
and copyright infringement. Commentators have accused Facebook
of helping to spread false information and fake news. In 2017,
Facebook partnered with fact checkers from the Poynter Institute's
International Fact-Checking Network to identify and mark false
content, though most ads from political candidates are exempt from
this program. Critics of the program accuse Facebook of not doing
enough to remove false information from its website.
 Twitter is an online news and social networking site where
people communicate in short messages called
tweets. Tweeting is posting short messages for anyone who
follows you on Twitter, with the hope that your messages
are useful and interesting to someone in your audience.
Another description of Twitter and tweeting might
be microblogging.
 Some people use Twitter to discover interesting people
and companies online, opting to follow their tweets.
 Total number of monthly active twitter users: 330 million
 Total number of tweets sent per day: 500 million
 Percentage of twitter users on mobile: 80%
 Number of twitter daily active users: 139 million
 34% of Twitter users are females and 66% are males.
 24% of All Internet male users use Twitter, whereas 21% of All
Internet Female users use Twitter.
 There are 262 million International Twitter users (users outside the
US) which make up 79% of all Twitter accounts.
 Roughly 42% of Twitter users are on the platform daily.
 37% of Twitter users are between the ages of 18 and 29, 25% users
are 30-49 years old.
 56% of Twitter users $50,000 and more in a year.
 80% of Twitter users are affluent millennials.
 The top three countries by user count outside the U.S. are Japan (36.7
million users), Saudi Arabia (9.9 million), and Turkey (8.6 million).
 80% of Twitter users accessing the platform on a mobile device, and
93% of video views are on mobile
 Market Cap - 23.341 billion dollars
 Price-to-earnings ratio - 14.65
Conclusion