What is Data Science 10

• An area that manages, manipulates,

extracts, and interprets knowledge from
tremendous amount of data
• Data science (DS) is a multidisciplinary field of
study with goal to address the challenges in big
data
• A data scientist is a professional responsible for
collecting, analysing and interpreting an amounts
of data to identify ways to help a business
improve operations and gain a competitive edge
over rivals.
 But aren’t we doing the same from ages?

ENTERPRISE DATA BI TOOL

RDBMS WAREHOUSE

Excel/
Access
Data
warehouse
Data Mart

Flat/
Data Mart
Text

Data Mart

Other
Data
What is Different here?

DATA SCIENCE PROCESS

Raw data Data Is Clean Exploratory

collected Processed Data data
set analysis

Models &
Algorithms

Data Communicate
product Visualize Make
Report Decisions

Reality
Data Scientist vs Data Analysts?

Data scientist is expected to Data analysts extract

forecast the future based on past meaningful insights from
patterns various data sources

Data scientist creates Data analyst finds answers to

questions the existing set of questions.

Data scientist addresses

business problems. It also gives Data Analyst only address
an accurate prediction of the business problems
value of business once solved.

The prediction of Data Scientist is Data analysts don’t predict. They

very high. It can be accurate up only solve the question given by
to 90%. the business.
 Data Software Engineers Roles?
DATA ARCHITECT
Develops data architecture to
effectively capture, integrate, organize
centralize and maintain data. Core
responsibilities include
✓ Data warehousing solutions
✓ Extraction, transformation and Load
(ETL)
✓ Data Architecture Development
✓ Data modeling
DATA ENGINEER
Develop, test and maintain data
architectures to keep data accessible
and ready for analysis, key tasks are
✓ Extraction Transformation and Lad
(ETL)
✓ Installing Data warehousing
Solutions
✓ Data modeling
✓ Data Architecture Construction and
Development
✓ Database Architecture Testing
DATA ANALYST
Processes and interprets adata to get
actionable insights for a company
responsibilities include
✓ Data Collection and Processing
✓ Programming
✓ Machine Learning
✓ Data managing
✓ Data Visualization
✓ Applying statistical Analysis
DATA SCIENTIST
Data analysis once data volume and
velocity reaches a level requiring
sophisticated technical skills, core
tasks are
✓ Data cleansing and processing
✓ Predictive modeling
✓ Machine learning
✓ Identifying questions
✓ Running queries
✓ Applying statistical analysis
✓ Correlating Disparate Data
✓ Storytelling and Visualization
Data All Around
• Lots of data is being collected
and warehoused
– Scientific Experiments
– Internet of Things
– Web data, e-commerce
– Financial transactions, bank/credit transactions
– Online trading and purchasing
– Social Network
– ……many more!

6
New Analytics Jobs By Industry

Analytics Services and Pharma lead the pack in the highest percentage
of Analytics jobs being created in developing nations.

US INDIA CHINA UK BRAZIL JAPAN SINGAPORE

ANALYTICS SERVICES 11% 54% 25% 9% 14% 6% 9%

PHARMA 14% 24% 32% 19% 30% 44% 26%

INSURANCE 39% 7% 8% 32% 11% 27% 24%

BANKING 11% 22% 25% 19% 14% 25%

20%
OIL & GAS 14% 3% 10% 13% 23% 8% 9%
COMMUNICATIONS 2% 1% 3% 2% 3% 1% 7%
TECHNOLOGIES

TOTAL NUMBER OF JOBS 38,700 31,500 30,500 7,000 6,200 2,400 1,300

7
Career Options in Analytics

No matter what your educational background or aspirations,

you have a fulfilling career in one of the many fields of Business Analytics.

FIELDS IN MIS NON-PREDICTIVE PREDICTIVE MACHINE

ANALYTICS REPORTING ANALYTICS ANALYTICS LEARNING

• Data management • Segmentation • Probability models • Neural networks

• Data Exploration • Customer profiling • Classification and • Multi-layer
• MIS and report • Portfolio Analysis regression trees Perceptron
creation • Trend Analysis • Time series • Geospatial models
KEY • Forecasting models • Associative rule
• Automation of
FEATURES learning
reports
• Inductive logic
programming

• BCom • BCom • B.E • B.E

TARGET • B.E • B.E • BTech • BTech
AUDIENCE • BTech • BTech • MSc (Statistics) • MSc (Statistics)
• MBAs • MBAs • MBAs
• MCA • MCA

Data Scientist
MIS Analyst
Statistician
INDICATIVE Data Analyst
Advanced Analytics – Team Manager
JOB ROLES Strategy Analyst
Market / Global Research Analyst
Cost Analyst
Analytics Manager

8
Career Path and Indicative Salaries (CTC)

CAREER TRAJECTORY Skills require to succeed in the Industry

• Strong analytical and • Understanding complex data
critical thinking skills & tools for Analytics
• Statistics • Soft Skills & Communication
15+ Director • Predictive Analytics • Business Understanding
Yrs • SQL Knowledge

10-15 Average Salaries

Yrs VP

6-10
AVP Director Rs. 15-20 Lakhs
Yrs

AVP Rs. 15-20 Lakhs

4-6Yrs Manager

Manager Rs. 9-15 Lakhs

2-4 Senior Analyst
Yrs
Senior
Analyst Rs. 6-8 Lakhs
0-2 Analyst
Yrs
Analyst Rs 4-6 Lakhs
9
Why R?

Highest Paid 75% of data Supports close to

IT Skill professionals 10,000 free
Linkedin Skills and use R packages
O'Reilly Survey, Rexer Survey, CRAN Figure as on
2016 Oct 2015 Second best December 2016
Most-used data programming
science language languages for
after SQL data science
O’Reilly Survey, O'Reilly Survey,
Jan 2014 2016

Companies Already Onboard R

R is the #1 Google Search for Advanced Analytics software
Google Trends, April 2016 Facebook BCG
Google Uber
R is #13 of all Programming Languages
Redmonk Language Ratings, June 2015 Twitter Lloyds of London
McKinsey & Many More…
Demand for R language skills is on the rise. ANZ Bank

10
What is Data Visualization?
Data visualization is the presentation of data in a pictorial or graphical format. For
centuries, people have depended on visual representations such as charts and maps to
understand information more easily and quickly.

11
Why R for Data Visualization?

R offers Powerful
A BUSINESS ANALYSTS’ DREAM INTEGRATION
visualization capabilities, R is easy to learn, use, and significantly faster Data integrates
with some set of than existing solutions. One can easily see exceptionally well with R
packages patterns, identify trends and discover visual and Hadoop, making it a
insights in seconds. No wizards, no scripts. powerful visualization tool
for analytics and big data
Experiment with trend use cases. Developers
R facilitates live, up-to-date data analysis that
analyses, regressions, creating web applications
taps into the power of the firm’s data
correlations. can integrate fully
warehouse.
interactive content into
Scalable, secure and their applications via the
Extract data into R data engine and take
Reliable Cloud and JavaScript API.
advantage of breakthrough in-memory
Mobile Connectivity. architecture.
12
Content of Data science with R : Basic Level

MODULE – I: INTRODUCTION
MODULE- II: IMPORTING & EXPORTING
MODULE – III: DATA CLEANING
MODULE – IV: DATA MANIPULATION
MODULE – V: VISUALIZATION IN R
MODULE – VI : STATISTICS IN R
MODULE – VII : ADVANCE CONCEPT
WEB APPS ; PRESENTATION.
MODULE – VIII : HANDS ON PRACTICE WITH PROJECT
 Data Science with R – Industry Level
INTRODUCTION TO R
IMPORTING & EXPORTING
DATA CLEANING
DATA MANIPULATION IN R
DATA VISUALIZATION IN R

Industry Specific Syllabus

Bio-Informatics Marketing Healthcare
 Using R for  What is Business  Introduction to R for
Bioinformatics Analytics Healthcare Data
 DNA Sequence  Understanding Data  Descriptive Analysis
Analysis  Business Analytics,  Predictive Analysis
 Sequence Databases Business Intelligence  Explanatory Analysis
 Multiple Alignment & and Data Mining  Prescriptive Analysis
Phylogenetic Tree  R for Google Ad Words  Simulation Analysis
 Computational gene  R for Email Camping  Available data sets
Finding Analytics  R in Clinical research
 Comparative  R for Google Sheets and Evidence-Based
Genomics  R for Web analytics Medicine data
 -Plotting Graph  R for Google Analytics
R in various Industry
1. Bioinformatics
2. Pharmaceutical
3. Educational
4. Entertainment
5. Food industry
6. Hospital industry
7. Construction
8. Energy industry
9. Technology
10. Retail
11. Marketing
12. Finance
Questions?

27
Frequent Questions and Answers

Question: I am not from Programming BackGround, do I eligible for this course?

Answer: Yes, course is designed very gently to take care of every aspect of practical learning

Question: How do I get into the data science profession when I have no prior experience in the field?

Answer: We provide series of intensive modules to cover all the theory and complete practical projects

Question: Whether I should choose Python or R programming for Data Science?

Answer: We prefer both

Question: If I miss the classes what are the options?

Answer: You never miss the classes at Ethans, we have designed Flexi-Pass for every students
Frequent Questions and Answers

Question: Why Should I choose Data Science as a Career?

Answer: Do not opt for this career just because you are attracted to the huge salary figures or because it is
the sexiest job of the 21st century. Data Science is interesting and It change the way you look to Biz.

Question: Will I get prepare for an interview?

Answer: From Day 1

Question: What if get more queries?

Answer: Trainer are available on What App and email to handle the queries from students.

Question: Will I get placement assistance after completion of course?

Answer: Yes, we have build a great network of students and companies in Pune for Job Assistance
Thank You