LG W Series vs Samsung M Series

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1. Summary – Comparison of LG W Series vs Samsung M Series

2. LG Social Analytics

3. LG Detailed Feature Analysis

4. Samsung Social Analytics

1.5. Samsung Detailed Feature Analysis

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SUMMARY Share of Voice

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SUMMARY Net Brand Score

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Net Brand Score measures the digital customer perception index of the brand. The scale values directly corresponds to the scale of
Net Promoter Score which is used to measure the customer’s loyalty.

 The score for individual mention is calculated first, on a scale of 1 to 10 to rate the brand sentiment.
 A mention with score between 1 to 6 is called as “Detractor” and marks the perception as negative.
 A score between 7 to 8 is called “Passive” and marks the perception as neutral.
 A score between 9 to 10 is called “Promoter” and marks the perception as positive.

Net Brand Score = %age of Promoters - %age of Detractors

The Net Brand Score ranges from -100 to 100

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SUMMARY Comparison of Conversations about Features

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SUMMARY Comparison of Features

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SUMMARY Distribution of Mentions by Channels

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SUMMARY Distribution of Mentions by Sentiment

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SUMMARY Distribution of Mentions over Web Platforms

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SUMMARY Brand Promoted Hashtags Comparison LINK

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SUMMARY Brand Owned Hashtags Comparison LINK

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LG W Series Feature Analysis

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Most Talked About Features

SOCIAL ANALYTICS

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Conversations Over Time

SOCIAL ANALYTICS

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Battery

FEATURE ANALYSIS

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Camera

FEATURE ANALYSIS

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Configuration

FEATURE ANALYSIS

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Design

FEATURE ANALYSIS

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Display

FEATURE ANALYSIS

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Hardware

FEATURE ANALYSIS

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Price

FEATURE ANALYSIS

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Security

FEATURE ANALYSIS

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Sound

FEATURE ANALYSIS

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Storage

FEATURE ANALYSIS

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BRAND ADVOCATES

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Hashtags and Buzzwords

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Samsung M Series Feature Analysis

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Most Talked About Features

SOCIAL ANALYTICS

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Conversations Over Time

SOCIAL ANALYTICS

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Battery

FEATURE ANALYSIS

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Camera

FEATURE ANALYSIS

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Configuration

FEATURE ANALYSIS

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Design

FEATURE ANALYSIS

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Display

FEATURE ANALYSIS

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Hardware

FEATURE ANALYSIS

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Price

FEATURE ANALYSIS

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Security

FEATURE ANALYSIS

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Sound

FEATURE ANALYSIS

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Storage

FEATURE ANALYSIS

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Storage

FEATURE ANALYSIS

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BRAND ADVOCATES

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Hashtags and Buzzwords

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