1MG

Group 10
Ankit Punia PGP04012
Ankur Keshari PGP04013
Jitender Singh Narwal PGP04039
Subham Gupta PGP04084
Vikas Kumar PGP04092
• It is a digital healthcare based platform that
makes healthcare accessible and affordable.
• It allows users to find medicines prescribed by doctors
and also buy it
• The users can find medicines by ailments, companies,
class and brands
• Industry- Healthcare
• Service based business model
• It works on B2C model
• Primary Business Goal- To transform how to find the
right healthcare professional for a consumer’s need.
Its diagnostics service brings transparency and price-
effectiveness to lab tests.
User Persona
Key SEO Focus Areas and Keywords
Top Keywords
Keyword Volume Position EST.Visits URL SEO Difficulty

1 mg 450000 1 136800 http://1mg.com/ 52

medicines online 110000 4 7249 http://1mg.com/ 75

swich 74000 2 11988 http://1mg.com/drugs/swich-200-tablet-70688 67

unwanted 72 74000 5 3471 http://1mg.com/otc/unwanted-72-tablet-otc191883 45

medical store 49500 2 8019 http://1mg.com/ 33

montek lc 40500 2 6561 http://1mg.com/drugs/montek-lc-tablet-65446 31

calpol 27100 1 8238 http://1mg.com/drugs/calpol-500mg-tablet-69656 41

d 10 27100 2 4390 http://1mg.com/drugs/atorsave-d-10-tablet-336783 27

pan 40 27100 2 4390 http://1mg.com/drugs/pan-40-tablet-325250 27

Top traffic pages
Facebook Pinterest
No Title URL EST.Visits Backlinks Share Share

1 Online Medicine Store: Buy Medicines Online from India's Trusted Pharmacy | 1mg http://1mg.com/ 115841 0 9948 2

2 Omee Capsule: View Uses, Side Effects, Price and Substitutes | 1mg http://1mg.com/drugs/omee-capsule-349946 42721 0 0 0

3 Online Doctor Consultation India 24/7 | Ask A Doctor - 1mg.com http://1mg.com/online-doctor-consultation 14005 0 1 0

4 O2 Tablet : Uses, Price, Side Effects, Composition, Substitutes ... - 1mg http://1mg.com/drugs/o2-tablet-119026 9252 0 0 0

5 Zerodol-SP Tablet : Uses, Price, Side Effects, Composition, Substitutes ... http://1mg.com/drugs/zerodol-sp-tablet-67307 6991 0 1 0

http://1mg.com/drugs/meftal-spas-tablet-
6 Meftal-Spas Tablet : Uses, Price, Side Effects, Composition ... - 1mg 71856 5651 0 0 0

Calpol 500mg Tablet : Uses, Price, Side Effects, Composition, Substitutes, Precautions and http://1mg.com/drugs/calpol-500mg-tablet-
7 Advice - Glaxo SmithKline Pharmaceuticals Ltd | strip of 15 tablets | 1mg 69656 5178 0 15 0

8 Vidmet: Uses, Side effects, Reviews, Composition, Expert ... http://1mg.com/medicines/vidmet-13737 4356 0 0 0

http://1mg.com/otc/becosules-capsule-
9 Becosules capsule: buy becosules capsule 20 capsules pack online at ... otc114687 4088 0 0 1

10 Zerodol-P Tablet : Uses, Price, Side Effects, Composition, Substitutes ... http://1mg.com/drugs/zerodol-p-tablet-67304 4052 0 1 0
Google search top keyword options
No Google ads
 Social Media Strategy
• Social media strategy is heavily content driven and always-on through
different channels
• Content is aligned with their campaigns which are booted regularly with
posts ranging from health advice to deals on its offerings
• #HealthyLifestyle, #MentalHealthMondays,#Itsnottrue etc for campaigns
• Promotional posts for Festive and sales season
• Organises contests on its social media pages to increase involvement of
audience
• Regional content on Youtube and Videos on general health topics such as
pregnancy, Diabetes etc and experts videos
• Uses Twitter for more frequent and interactive conversations to jump on
latest trending hashtags
• Thought Leadership and bringing innovation and care to their sector
Channels
 Tactical Campaign
• #LoveforTraditions campaign launched on facebook and Instagram
• Launched during Festive season the campaign asked users to
comment their favourite festive Tradition and tag at least 3 more
persons.
• The contest saw an increased participation from audience as
compared to their other posts
• Increased reach of social media handles when 1mg was about to
announce a sale festival as well
Key SEO Focus Areas and Keywords
Top Keywords
Keyword Volume Position EST.Visits URL SEO Difficulty

1 mg 450000 1 136800 http://1mg.com/ 52

medicines online 110000 4 7249 http://1mg.com/ 75

swich 74000 2 11988 http://1mg.com/drugs/swich-200-tablet-70688 67

unwanted 72 74000 5 3471 http://1mg.com/otc/unwanted-72-tablet-otc191883 45

medical store 49500 2 8019 http://1mg.com/ 33

montek lc 40500 2 6561 http://1mg.com/drugs/montek-lc-tablet-65446 31

calpol 27100 1 8238 http://1mg.com/drugs/calpol-500mg-tablet-69656 41

d 10 27100 2 4390 http://1mg.com/drugs/atorsave-d-10-tablet-336783 27

pan 40 27100 2 4390 http://1mg.com/drugs/pan-40-tablet-325250 27

Top traffic pages
Facebook Pinterest
No Title URL EST.Visits Backlinks Share Share

1 Online Medicine Store: Buy Medicines Online from India's Trusted Pharmacy | 1mg http://1mg.com/ 115841 0 9948 2

2 Omee Capsule: View Uses, Side Effects, Price and Substitutes | 1mg http://1mg.com/drugs/omee-capsule-349946 42721 0 0 0

3 Online Doctor Consultation India 24/7 | Ask A Doctor - 1mg.com http://1mg.com/online-doctor-consultation 14005 0 1 0

4 O2 Tablet : Uses, Price, Side Effects, Composition, Substitutes ... - 1mg http://1mg.com/drugs/o2-tablet-119026 9252 0 0 0

5 Zerodol-SP Tablet : Uses, Price, Side Effects, Composition, Substitutes ... http://1mg.com/drugs/zerodol-sp-tablet-67307 6991 0 1 0

http://1mg.com/drugs/meftal-spas-tablet-
6 Meftal-Spas Tablet : Uses, Price, Side Effects, Composition ... - 1mg 71856 5651 0 0 0

Calpol 500mg Tablet : Uses, Price, Side Effects, Composition, Substitutes, Precautions and http://1mg.com/drugs/calpol-500mg-tablet-
7 Advice - Glaxo SmithKline Pharmaceuticals Ltd | strip of 15 tablets | 1mg 69656 5178 0 15 0

8 Vidmet: Uses, Side effects, Reviews, Composition, Expert ... http://1mg.com/medicines/vidmet-13737 4356 0 0 0

http://1mg.com/otc/becosules-capsule-
9 Becosules capsule: buy becosules capsule 20 capsules pack online at ... otc114687 4088 0 0 1

10 Zerodol-P Tablet : Uses, Price, Side Effects, Composition, Substitutes ... http://1mg.com/drugs/zerodol-p-tablet-67304 4052 0 1 0
Google search top keyword options
No Google ads
Mobile Marketing
 Mobile App
Ranked the top app in the medical category in India on both Android and iOS

Rated one of the best “Made in India” apps in 2014 by Apple.

The app has also won the Frost & Sullivan Award for “Innovative Healthcare Service Delivery Model of the Year”
and the VC Circle Award for being the “Most Promising Healthcare Start up.”

1mg has also won the m-Billionth Award for m-health in South Asia.

What we loved
• Ease of ordering prescription medicines.

• 20% discount when you order meds online.

• The app is truly pan-India, catering to 502 cities across the nation, with not just prescription medicines but
also over-the-counter health products like Patanjali, Diabetes Care, etc.

• 1mg offers you a cheaper substitute for the medicine name that you might have typed into the search box.
• This app also gives you what a pharmacy or even your doctor might be unwilling to share – the side effects of a
specific drug.

• Check a doctor’s track record, from user reviews and feedback, while also learning about their consultation fee,
timings, address and even booking of appointments.

• Ability to not just book lab tests online but also have samples picked up from your home. You even get to access
your test report online.

What we missed
• Delivery process unsatisfactory at times

• Unsatisfactory experience level of lab technicians

• While the app has Delhi NCR, Southern Indian states and Rajasthan, UP and West Bengal covered, the remaining
western and eastern states still need a good m-health app.
 Mobile Search and Display

iOS Android
 Driving Trafic
• Push Notifications

• Email

• SMS

• Google Ads

• Facebook Ads
 Mobile Site
Approach:

• Implement NotifyVisitors PWA on 1mg Mobile Site.

• Simplified site navigation for user ease

Result:

• Add to the home screen is faster than iOS mobile APP

• The progressive web app uses only 900kbs of mobile app phone memory

• 2x times increase the number of increase in Active users

• 20% orders placed from PWA

Mobile
Website
Rank of 1mg.com
Website Measurement Parameter:
Traffic Sources:
Comparison With Top Competitor:
Thank you