Age

22

Goals
Make a career as Gender
well as socialize
Male
and pursue
passions

Interests
Busy Babloo Income Class
Travelling,
Middle/ Upper
Photography

Demographics
Away from
Hometown/
Family
 Age
28

Goals
Getting work Gender
done in time,
Female
make money,
Balance work life

Interests Ambitious
Exploring Good Anita Income Class
Coffee with
Middle/ Upper
Books, Frequent
vacations
Demographics
Constantly
Travelling/
Working
 Pressure at
Work deliver
within
deadlines

Providing instant
coffee at
Running short of convenience,
Unable to Unable to available across
find time to time to do give time to
shops so you don’t
buy coffee Family
anything! have to waste time
searching for a good
cup of coffee

Unable to
explore due
to work Solution
commitments

Challenge