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12/8/2019
Please comment
on the followings:
An essential for
promotion
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What is Communication anyway?
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Two-way process of reaching mutual understanding, in
which participants not only exchange information
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Effective communication requires the
message to be:
Accurate
Timely
Meaningful
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An effective verbal An effective nonverbal
communicator: communicator:
Listens Opens up
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Prepared by Anjum N. Qureshi
10
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Developing Be
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On a scale of 1 to 10
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Imagine the communication situations in your day-
to-day life and your social experience with people.
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Is precise 7 6 5 4 3 2 1 Is imprecise
Is clear 7 6 5 4 3 2 1 Is unclear
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Answers more questions than it raises 7 6 5 4 3 2 1 Raises
more questions than it answers
Is effective 7 6 5 4 3 2 1 Is ineffective
Is productive7 6 5 4 3 2 1 Is unproductive
Gets the results I want 7 6 5 4 3 2 1 Does not get the results I want
Is impressive 7 6 5 4 3 2 1 Is unimpressive
Creates a positive image of me 7 6 5 4 3 2 1 Creates a negative
image of me
Is good 7 6 5 4 3 2 1 Is bad
Is skillful 7 6 5 4 3 2 1 Is unskillful
Is relaxed 7 6 5 4 3 2 1 Is strained
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Is self-rewarding 7 6 5 4 3 2 1 Is not self-rewarding
Anjum Nisar Qureshi
Does not embarrass me 7 6 5 4 3 2 1 Does embarrass me
COMMUNICATION
EFFECTIVENESS EXERCISE 1
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Score
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Prepared by Anjum N. Qureshi
Internal stimuli Internal stimuli
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A plumber wrote to the National Bureau of Standards
to tell them hydrochloric acid is good for cleaning out
clogged drains.
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Carry different concepts
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Determine the purpose of the message
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Analyze the sender’s background and values to comprehend
the message
Be attentive to message.
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A " communication barrier" is anything that
interferes with the transfer of intended
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Perception (awareness/view )of reality:
Physical limitation:
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Prepared by Anjum N. Qureshi
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Prepared by Anjum N. Qureshi
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Prepared by Anjum N. Qureshi
An ambulance rushed the son to a hospital. In the
admitting room, the nurse said, “we had got to take
him straight into surgery or he might die.”
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Influences of Attitudes and Opinions:
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Influences of Attitudes and Opinions:
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OBJECTIVE: to illustrate the wide range of meanings
which are often attached to common words and phrases in
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b. Always
c. Sometimes
d. Never
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What does the data tell you?
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Prepared by Anjum N. Qureshi
My My Your Your
World of World of World of World of
Experiences Words Words Experiences
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Communication is about overcoming barriers.
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1. 11.
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Realize that communication is imperfect.
Listen to UNDERSTAND!
Use direct, simple language, or at least use language appropriate to the receiver.
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High Fastest
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Oral Face-to-face Best for ambiguous
Addressed
documents
(e.g., letters)
Written
Media
Unaddressed Best for clear
document and routine matters
(e.g., flyer)
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Low Slowest
Anjum Nisar Qureshi
LISTEN TO UNDERSTAND
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Before I can walk in
Unknown
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