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Schramm model
of
communication
Wilbur Schramm
• August 5 ,1907-
December 27 ,1987
• Considered as the
Father of mass
communication.
• His ground
breaking work laid
the foundation for
our modern study
in the field.
• Schramm's Model of
Communication was postulated
by Wilbur Schramm in 1954,
where he suggested that
communication is a two way
process where both sender and
receiver take turns to send and
receive a message.
• This model was adapted from
the theories of another theorist
Osgood, so is also known as
Osgood and Schramm Model of
Communication or Encode-
Decode Model of
Communication.
• Osgood replaced the linear
model of communication with
the circular process of
communication and Schramm
added the concept of field of
experience to it.
• Schramm's Model of Communication
explains why communication
breakdown occurs. Schramm asserts
that communication can take place if
and only if there is overlap between the
field of experience of the speaker and
the Field of Experience of the listener.
Field of Field of
Experience Experience
Signal
Source Encoder Decoder Destination