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Content theories
explain why people have different needs at di
fferent times
Process theories
describe the processes through which needs
are translated into behavior
Content Theories of Motiva
tion
Maslow’s Alderfer’s Herzberg’s McClelland’s
Need Hierarchy ERG Theory Theory Learned Needs
Need for
Belongingness Relatedness
Affiliation
Safety Hygienes
Existence
Physiological
Maslow’s Hierarchy
Maslow’s Hierarchy
Self-
Actualization
Esteem
Affiliation
Security
Physiological
Physiological/Survival needs
Food, Clothing, Shelter, Air
Security
Feel safe, absence of pain, threat, or illness
Affiliation
friendship, company, love, belonging
first clear step up from physical needs
Need levels (cont.)
Esteem Needs
self-respect, achievement, recognition, presti
ge
cues a persons worth
Self-Actualization
personal growth, self-fulfillment, realization o
f full potential
Where are YOU on the hierarchy???
Alderfer’s ERG
Frustration-Regression Satisfaction-Progression
Growth Needs
Relatedness Needs
Existence Needs
ory
High Motivatio
n
Low Motivation
Low Dissatisfaction
Dissatisfaction
Low High Low High
Hygienes Motivators
Reinforcement Theory
Expectancy
Equity
Justice Theory
Goal Setting
Types of Reinforcement
Positive Reinforcement-rewards
Punishment-Application of a negative outc
ome
Negative Reinforcement-removal of negati
ve outcomes when behavior is performed
Extinction-absence of reinforcement (rem
oval of positive reinforcement)
Drawbacks
14.9
Reinforcement Process
Stimulus
(situation)
Response
(behavior)
Consequences
(rewards and punishments)
Future Behavior
Underreward Outcomes
Inequity Outcomes
Inputs Inputs
Goal Setting Theory
Area of
Optimal
Goal
Difficulty
Goal Difficulty
Expectancy Theory
Outcome 1
+ or -
Outcome 2
Effort Performance + or -
Outcome 3
+ or -
Justice Theory