Mobile App Development

Presented By Amaze One

http://www.amazeone.co
Mobile App Development

Mobile application development is the set of processes and

procedures involved in writing software for small, wireless
computing devices. Like Web application development, mobile
application development has its roots in more traditional
software development. One critical difference, however, is that
mobile apps are often written specifically to take advantage of
the unique features a particular mobile device offers.
The mobile development process involves creating installable
software bundles (code, binaries, assets, etc.) , implementing
backend services such as data access with an API, and testing the
application on target devices.
Importance of Mobile App Development
On-The-Go Marketing

Mobile Application Offer On-The-Go marketing, customers can access your business anywhere and at any
time. Regular use of your mobile application helps to enhance brand or business.

Future Marketing Trend

Mobile app will become marketing trend soon, according to the source, 1+ billion Smart phones gadgets are
using in the world and more than 50% devices connecting with the internet.

Improved Sales and Service

Mobile apps improve better sale and services for your business. It enables the customer to order and
purchase the product from anywhere and anytime.

Act As Social Platform

Business becomes social with social networking sites and people are gripped with social media. Mobile apps
enable to add social media tools which allow the user to like, share or comment on the products.
Benefits of Mobile App Development
Strengthen customer engagement
It helps in creating a direct marketing channel between businesses and their customers, allowing for direct
and effective communication. With your mobile app, you can install and send push and in-app notifications
to as many customers as possible.

Increases accessibility
Another important benefit of mobile apps is that it improves business accessibility. It allows businesses to
be able to send notification about what's new or what has changed in their services or their products.

Provides value for customers

Mobile apps make it possible for you to digitalize any loyalty program that you may be offering your
customers. Rather than employing the old-collection card, you can make it possible for your customers to
receive their rewards via the mobile app.

Stand out from the competition

Currently, mobile apps for small businesses is still rare and this is where you can make a difference and take
a big leap. By offering mobile app service in your business you are certain to stand out from the fray.
Key Mobile App Statistics

• Mobile apps are expected to generate $189 billion

in revenue by 2020.
• The Apple App Store has 2.2 million apps available
for download.
• There are 2.8 million apps available for download
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on the Google Play Store.
• 21% of Millennials open an app 50+ times per day.
• 49% of people open an app 11+ times each day.
• 57% of all digital media usage comes from mobile
apps.
• The average smartphone owner uses 30 apps
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Types of Mobile Apps

Native Apps 1

Hybrid Apps 2

Web Apps 3
Native Apps 1
Native apps are developed for a single mobile operating system
exclusively, therefore they are “native” for a particular platform or
device. App built for systems like iOS, Android, Windows, Symbian,
Blackberry cannot be used on a platform other than their own. In
other words, you won’t be able to use Android app on iPhone.

Main advantage of Native Apps is high performance and ensuring

good user experience as developers use native device UI. Moreover,
an access to wide range of APIs that puts no limitation on app usage.
Native applications are distinctly accessible from app stores of their
kind and have the clear tendency to reach target customers.
Hybrid Apps 2
Hybrid multi-platform apps are fast and relatively easy to
develop – a clear advantage. Single code base for all platforms
ensures low-cost maintenance and smooth updates. Widely
used APIs, like gyroscope, accelerometer, geolocation are
available.

Hybrid apps are built using multi-platform web technologies

(for example HTML5, CSS and Java script). So-called Hybrid
Apps are mainly website applications disguised in a native
wrapper. Apps possess usual pros and cons of both native and
web mobile applications.
Web Apps 3
These are software applications that behave in a fashion similar to
native applications. Web Apps use a browser to run and are usually
written in HTML5, JavaScript or CSS. These apps redirect a user to URL
and offer “install” option by simply creating a bookmark to their page.

Web applications require minimum of device memory, as a rule. As all

personal databases are saved on a server, users can get access from any
device whenever there is internet connection. That is why the use of
web apps with poor connection would result in bad user experience.
The drawback is access to not that many APIs for developers, with
exception of geo-location and few others. Apps content is only a
wrapper on the used device while most of data should be loaded from a
server.
Trending Mobile App Development Tools
Xamarin
Xamarin is the ideal for implementation of functions

1 2
such as large amounts of local data, offline mode, and
image recognition for native applications.

Ionic
Ionic is HTML5 mobile app development framework that is
widely used for creating hybrid mobile applications. Being a
complete open-source SDK, it helps to build hybrid mobile
apps using web technologies like CSS, HTML5, and SASS.

React Native
4 React Native is a cross-platform framework based on

3 JavaScript technology. It enables developers to build

enhanced and native-like apps using a single code base.

Ninox
Ninox is a cloud-based platform for building custom
database applications, with solutions for Mac, iPhone, iPad,
and web browsers. Devices can be synced in real-time,
allowing users to access and work on their apps from
multiple devices.
 Android
01
App iOS
Platforms 02

Windows
03
01 Android

Android is a Linux based mobile operating system

developed by the Open Handset Alliance led by
Google. Android boasts large community of
developers writing applications extending the
functionality of the devices. It has 450,000 apps in its
Android Market and download exceeds 10 billion
count.
App Publishing Checklist

• Understanding the publishing process for Android.

• Following the Google Play policies and agreements.
• Testing for quality.
• Confirm the apps platform and screen compatibility
ranges.
02 iOS

iOS, an operating system from Apple, was originally developed for

the iPhone. Later it was extended to support iPod Touch, iPad and
Apple TV. Apple’s App Store contains more than 500,000
applications and boasts more than 25 billion downloads
collectively. It holds the reputation of intelligent UI creator which
is based on the concept of direct manipulation, using multi-touch
gestures.

App Publishing Checklist

• Follow apple’s recommended iOS coding style guide.

• Understand apple’s layouts, architecture, fonts and text
• Make sure your release build is on the right production servers
• Follow the app store review guidelines
03 Windows

A successor to Windows Mobile platform, Windows Phone, is a

mobile operating system launched by Microsoft in late 2010. This
mobile OS is targeted at consumer market. With this new
operating system Microsoft offered new user interface, Metro,
integrating the operating system with third party and other
Microsoft services, and controls the hardware on which it runs.

App Publishing Checklist

• You need to have a Microsoft developer account.

• Adhere to the Windows app properties guidelines of name,
description, categories, ratings etc.
• The app package must pass the WACK test (Windows App
Certification Kit).
• Understand the Store listings page.
Technologies used in App Development

Native Hybrid Web

Apps Apps Apps

Java, Kotlin, HTML5, CSS,

Ionic, Objective C,
Python, Swift, JavaScript, Ruby,
Swift, HTML5, Etc.
Objective C, Etc. Etc.
6 Stages Of App Development

1
6 Launch &
Maintenance Discovery

2
5 Process
Quality Features &
Assurance Architecture

4 3
Development Design
6 Stages Of App Development
Discovery
We work with clients to
understand their business and
we merge their initial concept
with everything the Mobiversal
team knows about mobile. We’ll
assess the possible challenges
and identify the ways to
overcome them.
Features & Architecture Design
We establish what When it comes to first
features go into the impressions, it’s all
product and how they about design. We’ll put
will work together. our passion for good
Here, we’re drafting a design to work and
skeletal framework for based on approved
the app in the form of wireframes we’ll design
wireframes. all screens.
6 Stages Of App Development
Development
The development process is
broken down into sprints
based on feature sets. Our
agile-based development
process will allow you to
regularly review and assess
what we’re building.
Launch & Maintenance
Quality Assurance
After passing the Beta Build
Our Quality Assurance through a final round of QA and
team will test the app refinements. We can either submit
after each development the app to the App Stores or
sprint and once all provide you with everything you
major functionality is need to do it yourself.
implemented, we’ll We provide our clients with a 3
prepare a Beta Build. months bug fixing period, free of
charge, and maintenance packages.
 Contact Us
USA India Singapore
Address : 8811 Teel Pkwy, Ste Address : 106/D-19, 29th A Cross Rd, 7th Address : Amaze One Pte Ltd
100-5715 Block Jayanagar, Bengaluru, Karnataka 77 Robinson Road
Frisco Texas 75035 560070 Level #34-00 Singapore.
Phone: 313-421-6400 Phone: 099860 79009 Phone: +65 6809 2260
Email: contact@amazeone.co Email: contact@amazeone.co Email: contact@amazeone.co

http://www.amazeone.co