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Company Background

Country: USA

Industry: Technology

Nature: Privately Held

Last financial year: 2016

Opportunity to form a Strategic Partnership with the largest app creator in the USA

Investment Highlights
 Market leader – The Company is a market leader in the USA and accounts for 40% of all applications published on the App Store.

 Strong growth rate – From 2013 to 2017, the Company experienced a compound annual growth rate of 30%. Growth is expected to increase in the coming years as the Company expands into
new international markets.

 Experienced management team – The senior management team has over 25 years of experience in the technology industry and has created several widely successful applications.

Company Overview
Founded in 2003, the Company designs and develops innovative mobile & web applications for the world’s leading brands. Today, the 300+ full-time team members have created over 5,000 apps
throughout the US market. The Company is driven by a goal to amaze clients through high quality software.

The Company has won many awards & recognition. In 2017, the Company was names “Top Job Creator of the Year” (CBIC Awards), “Best Workplace for Employees” (Feden’s Great Places to Work),
“Best New Apps Features: Egg Monster” (Apple App Store), and “Best agencies in B2C mobile services” (Jungleer).

From 2013 to 2017, the Company experienced a strong growth rate attributed to the competitive advantages and innovative team members that the Company employs. The Company is planning to
expand internationally, with the EBITDA margin expected to increase by 10% in FY 2020.

The Company works with and has strategic partnerships with several prominent brands such as:

October 25th 2017 Private and Confidential 1

Popular Apps Created by the Company

Bingo Blitz Fruit Splash Despicable Me: Minions Candy Crush Clash of Clans GunHo Online
2017 Revenue: US$30M 2017 Revenue: US$80M 2017 Revenue: US$10M 2017 Revenue: US$40M 2017 Revenue: US$100M 2017 Revenue: US$30M

The revenue from the applications above accounts for 20% of the total revenue of the Company. EBITDA margins are: 15% for Bingo Blitz, 16% for Fruit Splash, 20% for Despicable Me: Minions, 9% for Candy Crush, 25% for Clash of Clans,
and 18% for GunHo Online.


Revenue and EBITDA (2014 – 2018 E) App Portfolio

Units: billions of USD ($) Units: number of APPS
60 2500
50 2000
50 2192
40 45
41.1 1500
30 32.7
20 1023
848 780
10 500
3.5 4.5 5.8 7.8 9 540
0 0
2014 2015 2016 2017E 2018E Media Arts Education Games Photo
Revenue EBITDA Apps Created

Revenue and EBITDA in 2017E and 2018E is expected to grow heavily due to international expansion plans

October 25th 2017 Private and Confidential 2

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