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ARAVINDHAN 19MBA068
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 WHAT IS CSR??
Corporate Social Responsibility:
It is about how companies
manage the business processes to produce an overall
positive impact on society.

• CSR takes into account the 3P’s

• People

• Planet

• Profit
• CSR enables to build a reputation as a responsible business .

• CSR can lead to costs savings .

• CSR allows a risk reduction of future liability.

• CSR creates a better working environment .

 COCA COLA
• Coca-Cola India was established as the Indian subsidiary of
the US-based Coca-Cola Company (Coca-Cola) in 1993.
• Keeping in mind the fact that it was one of the largest beverage
companies in India, Coca-Cola India said it had made CSR an
integral part of its corporate agenda.

• The company used large amounts of water and energy in its

beverage production and tons of packaging material for its
products, it had taken up several initiatives to act as a
responsible company and reduce its environmental impact.

• In addition to water, energy, and sustainable packaging, Coca-

Cola India also focused on several community initiatives in
India as part of its social responsibility initiatives.
 COCA COLA CSR MODEL
PEOPLE : To commit to the fair and dignified treatment of
all people who work for The Coca-Cola Company, 90 percent
of more production by local people with local resources.

PARTNERS: The Company strives to engage effectively and

cooperatively with our partners and stakeholders.

PORTFOLIO: Offer the highest quality beverages starting

with, Coca cola and more than 2,600 beverage products.

PROFIT: Maximize long-term return to share owners while

being mindful of our overall responsibilities.
PLANET: Be a responsible citizen that makes a
difference by helping build and support sustainable
communities.
 CSR INITIATIVES
WATER:
• Conserve Water.
• Watershed protection, rainwater harvesting projects
• 110 recharge shafts that collected rainwater. Reverse
filter system.
• The company initiated drinking water projects in
Maharashtra and Gujarat to provide potable water to
the local communities.
ENERGY:
• Reducing energy consumption and emission of GHGs
by such as refrigeration.
• GHG emission reduced by three-fourths.
• Increase the energy efficiency of its equipment by 40 to
50%.
 CONTINUED…
PACKAGING AND RECYCLING:
• Packaging framework that aimed at recycling
• A PET recycling project in Mumbai in partnership with
Brihan Mumbai Municipal Corporation
• Collected the company’s packaging material consisting of
glass bottles, cans, etc. after they were disposed
HEALTH:
• Provided health checkups, medicine, and education to
rural communities on health-related topics
• Also funded polio eradication camps
• Company conducted blood donation camps and
supported a 24-hour emergency service for children
• In a few districts of Andhra Pradesh, conducted camps
for Hepatitis B vaccinations, eye checkups, and malaria
eradication
 CONTINUED…
ECONOMIC RESPONSIBILITIES:
• Played an active role in providing employment and giving
the community opportunities to expand and grow.
• For every job in the Coca-Cola system, 10 more jobs were
created indirectly .
• In 2007, launched an initiative called Parivartan
(Change) for training small retailers in India.

COMMUNITIES:
• A commitment to the community was part of Coca-Cola
India’s CSR.
• In 2003,launched Jagriti Learning Centers to provide
education to more than 1,800 children residing near its
bottling facilities in Pune.
• The initiative aimed to curb waterborne diseases
• It set u p around 2,000 schools for children.
 VEER
 ‘VEER’: A Campaign aimed at reaching out to the differently
abled people across India and giving them a voice and an
opportunity to fulfill their own ambition:
In its long term approach of building awareness for
the differently abled people and promoting employment opportunities
for them, CCIPL had as a part of its CSR initiatives launched the
‘VEER’ campaign on India’s Republic Day; 26th January 2014. CCIPL
launched this campaign in partnership with TV 18 Broad Cast Limited
and “Being Human Foundation” (which is promoted by Bollywood
star, Salman Khan) along with the American India Foundation (“AIF”)
on CNN IBN.
 PARIVARTAN

Vocation skills: ‘Parivartan’ training program for retailers:

This business skills capability program started by CCIPL in
2007 is led by the capability development center of CCIPL, namely;
Coca-Cola University.
 Training under this program is aimed at improving use by
retailers (traditional kirana store owners) of all their resources,
through better handling of finances, stocks, customers and
merchandising, which will ultimately lead to improving their
livelihood, in the evolving large retail format scenarioin India.
 BIO DIVERSITY PARK

 Protection of flora and fauna at the Aravali Bio Diversity

Park, Gurgaon:
The Aravali Bio-diversity Park in Gurgaon is spread over
an area of 350 acres. It was once a dumping ground for waste
until an NGO, ‘I AM GURGAON’ (“IAG”) in collaboration with
Municipal Corporation of Gurgaon converted this area into a
dedicated repository for the original flora and fauna of the
Aravali, and named it “Aravali Bio-diversity Park”.
 SUKHRALI LAKE

Sukhrali Lake Rejuvenation Project, Gurgaon:

 In line with CCIPL’s commitment to strengthen
community engagement and development around its Corporate
Office in Gurgaon, a six month project is being implemented from
June 2016 towards water rejuvenation in the Sukhrali Lake in
Gurgaon.
 The lake forms an integral part of the community eco-
system in Sakhalin village and has depleted in its recharge potential
due to vagaries of unplanned city expansion, weather conditions,
and unplanned/unchecked discharge of waste. The project will
entail community mobilization and technical activities and benefit
approximately 30,000 residents of Sakhalin Village.
Coca-Cola India Bags the Prestigious Golden Peacock Award for
CSR, Third year in a Row.
 OBSTACLES

• The groundwater levels had dropped in the firsts even

years of the company’s operations, from 1999 to 2006

• Even in 2008, the company continued to face mass

demonstrations from local communities who demanded
that the company shut down its bottling operations

• There were also allegations that the company had seized

land from farmers and that it had discharged hazardous
material
• A few critics came down heavily on Coca-Cola’s much
acclaimed TCCC standards for waste management
 RESPONSE
• Coca-Cola opened an exclusive
website, www.cokefacts.org, which addressed the
allegations related to India and other countries

• The National Geophysical ResearchInstitute78

(NGRI), which had concluded that there was no field
evidence of overexploitation of the groundwater
reserves in the area surrounding the plant

• Coca-Cola stated that the technology used for waste water

treatment at the plant was among the most advanced in the
world .

• Coca-Cola India had carried out its CSR activities across 45

bottling plants at an annual spend of Rs. 70 to 80 million .
T H A N K YO U