Tesla

Done By:
Devam Agarwal
What is Tesla?

 Tesla is a US company involved in car

manufacturing and energy.
 Tesla is best known for its electric cars.
 It also specialises in solar panels and
Lithium-ion battery energy storage.
Marketing Mix : Product

Model S

Model 3
Model X

Model Y
Roadster

Semi-Truck
 Some of the secondary products of the company
are:
• Motors:
• Induction Motor
• Magnet Motor

• Autopilot:
• Lane-departure warning
• Adaptive cruise control
• Autosteer
• Emergency Braking
• Autopark
 Batteries:
• Lithium-ion battery
 Glass:
• Roof glass
• Roof tiles with the solar collector
 Battery products:
• Powerwall
Marketing Mix : Places
 Tesla motors caters to a worldwide audience via
its headquarters based in Palo Alto in the United
States.
 Wides sales and distribution network: Asia,
Europe, Australia, South Korea, Dubai and North
America.
 In the US, several galleries and stores are set up
at shopping malls to gain maximum brand
exposure.
 The company follows a direct-to consumer sales
approach via its service centers and stores.
Inspections and services are offered at their own
service stations.
Marketing Mix: Price
 Tesla Motors initially decided to target wealthy
buyers making a conscious decision to capture
larger markets later on with lower-pricing.
 It adopted a premium pricing strategy and
maintained high prices for its premium products.
 Later on, the company launched affordable
products keeping in mind the mid-scale general
consumers.
 This was a huge success as it was able to sell a
greater number of products and this resulted in
higher profit margins and greater revenues.
Marketing Mix: Promotions
 Tesla has adopted a unique strategy for promoting
its products amongst customers.
 The company takes the help of media releases
and its PR team to create positive brand
awareness.
 As part of its PR activities, its supercharging
stations on highways and charging ports at malls,
hotels, and restaurants have brand name Tesla
written over them.
 The company always creates a viral buzz at the
launch of any new product.
 Latest information along with features,
specifications, safety measures, warranty, new
software is updated at regular intervals on its
official website for interested customers.
 Tesla uses its Facebook page for maximum benefit
and has more than 2.2 million followers.
 The company also connects with its fans via
Twitter successfully as it has more than 1.73
million followers on its Twitter account.
 CEO Elon Musk is the public face of the company
and he actively participates in several interviews
and talk shows.
The changes the company has made to its
products
 Tesla released the Model S in 2013.
 Tesla’s Autopilot driver assist technology was
introduced in 2014.
 Tesla introduced Ludicrous mode for P90D in 2015.
 Solid glass roof became an option in 2016.
 Improved 0-60 times and battery range in 2017.
 Panaromic sunroof was no longer an option.
 Battery range for 2019 Model S was increased by 105
miles (169 Km)
Impact of Tesla and its products:
 Building better Electric Vehicles
 Increasing Vehicle Autonomy
 Ridesharing
 Making Solar Energy affordable and
attractive
 Superior Batteries
 Creating Jobs
 Leading by Example