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CONDIMENTS
Group 9
• Ankur Jain
• Khushboo Hanjura
• Darpan Shah
• Darshan
• Vanashree
A B O U T - E A S T E R N C O N D I M E N T S P R I VAT E L I M I T E D
● Yes, it had 30% of Malayali population, which was highest nationally after kerala.
● Distribution to Karnataka was relatively easy due to proximity to Kerala.
● MTR foods was only major competitor, restricted to vegetarian spices only.
● Bangalore, the capital city was the fastest growing Metropolis with population 6.5 million.
4. HOW IS THE PERFORMANCE IN KARNATAKA ?
● Sales has increased from INR 13 million to INR 116 million(EXHIBIT 11)
● Cash & Stock pilferage caused losses.
● Failure of Permanent journey system.
● Lack of upfront cash payment increased working capital.
● Less “ownership minded” Sales personnel.
● High sales staff attrition rate & burnout.
● Shift from “Behaviour Control” to “Outcome based control” due to minimal management
involvement and training.
● Distribution planning suffered causing stockouts.
● Ever-Present Manager Inconsistency
5. WHAT WERE THE EXPERIENCE IN CITIES LIKE
MUMBAI
● Cost reduction
● Better awareness of Locality
● Better time economy
● Service Quality improvement can be achieved
● Reduction in direct salesperson
● Mumbai Model - Complete outsourcing of distribution system
Cons
● Kerala Model
with the
suggested
consistency (As
they already
have their own
Vans)
ECONOMIC COMPARISONS
KERALA KARNATAKA