MARKETING MANAGEMENT

Presented To:
Chaithra Mam
MBA Agribusiness, IDS
University of Mysore

Presented By:
Priyadarshini . U
Raghavendra N.S
Rahana. K
Rajendra prasad K S
Rakshitha H N
 INTRODUCTION

 Most physical products must be packaged

and labelled. Some packages such as coke
bottles are world famous.
 Many marketers have called packaging as
fifth P,
Along with Price, Product, Place and
Promotion
 Definition
 PACKAGING
Packaging is the science , art and
technology of enclosing or protecting
products for distribution, Storage, sale,
and use.
 Packaging is the activities of designing
and producing the container for a
product
TYPES OF PACKAGING
1. Primary packaging
2. Secondary packaging
3. Tertiary packaging

1. Primary Packaging :
 The material at first envel0ps the product
and holds it.
 This usually is the smallest unit of
distribution or use and is the package with
is in direct contact with the contents
2. Secondary Packaging :
Secondary packaging is outside the primary
packaging, perhaps used to group primary
packages togethers

3. Tertiary Packaging :
 Tertiary packaging is used for bulk handling
 Warehouse storage and transport shipping.
 The most common form is a palletized unit load
that packs tightly into containers.
Objectives of packaging

1. Physical Protection
2. Barrier Protection
3. Containment or Agglomeration
4. Marketing
5. Security
6. Convinience
7. Portion control
 Consideration For Packaging

1. Prevention - Use packaging where needed

2. Minimization - Minimize Mass and Volume
3. Re-use - Encourage re-use of packages
4. Recycling - Reprocess materials into new product
5. Disposal - Use disposable, eco- friendly packages
Definition:-
Labeling is a part of branding and enables product
identification. It is a printed information that is bonded
to the product for recognition and provides detailed
information about the product. Customers make the
decision easily at the point of purchase seeing the
labeling of the product.
Labels must comply with the legal obligations. A
company’s label needs to adhere to the Competition
and Consumer Act 2010. According to The Food and
Drug Administration (FDA), packaged and processed
food items must have nutritional labeling. The Federal
Trade Commission Act (FTC) states that cheating of
labels and graphics is an offence and comprise unjust
competition.
There are different types of labels:

 Brand label: It plays an important role in labelling as it

gives information about the brand. It can be removable or
non-removable.
 Descriptive label: It specifies product usage.
 Grade label: It describes the aspect and features of the
product.