PAKISTAN

 Tea is one of the most popular and widely consumed hot beverages in Pakistan.

 Pakistan is at 7th position across the word in highest per capita consumption of tea.

 Currently, Pakistan consume 172,911 tonnes of black tea.

 Pakistan is the 3rd largest importer of tea in the world.

 Currently, Pakistan imported tea worth is $495.957 Million.

 Therefore , there is a need to open Tspot as Pakistan is a key source for tea as well as
the largest market.
 THE COMPANY
 Our Tspot is going to begin its journey from Kohat, Pakistan

 The Company will be looking forward to make a difference in the minds of our
customers
MISSION
 To provide high quality tea to the customers in a pleasant atmosphere to share their
happiness.
IDEA
 To help the customer to enjoy a healthy drink which boosts their energy.
NAME OF BUSINESS Tpot

NAME OF OWNER 7 S 1

ADDRESS MAIN BAZAR KOHAT

CELL NO 03157446024

DATE 11-12-19
 INTRODUCTION
 Tpot is a company whose is the sale of tea.

The goals of this business are to:

• Begin operations by selling tea.

• Reach profitability by selling them in main area of the city

• Secure financing of business from the bank by taking loan for the purpose of
purchasing the following:

I am able to secure this loan by pledging the following assets:

“Using the document of perosnal property as collateral.”
 ITEMS COST

TO BE PURCHASED (monthly)

Furniture Rs. 97,000

Tea sets Rs. 22,500

A.C (invertor) Rs. 140,000

Stove Rs. 10,000

UPS Rs. 25,000

Battery Rs. 34,000

Mineral Water Rs. 18,000

Pure Milk Rs. 99,000

Sugar Rs. 8,400

Black Tea Rs. 18,900

TOTAL Rs. 472,800

• Rupees are taken in PKR

 DESCRIPTION OF PRODUCT/SERVICES
The company will be selling the following.
Name of the Product

Tea

Purchase Price Selling Price

Rs. 144,300 (monthly) Rs. 225,000 (monthly)

Rs. 1,731,600 (per annum)

Total price per fiscal period : Rs. 2,700,000 (per annum)

• Rupees are taken in PKR

The raw material for these products have been obtained from the following
suppliers by the following method:

We will purchase the following ingredients from local suppliers of Kohat such as ;
 Sugar
 Milk
 Mineral Water

While, we will purchase Black Tea from PAK importers who imports tea in varying amounts
from Kenya, India , Burundi and Tanzania.
CUSTOMERS:
Below is information concerning the company’s primary customers?

1. The number & kind of people most interested in our products are:
As tea is common consuming product in our country therefore it targets all kind of
people living in Kohat city.

2. These people primarily work & live in the following areas:

These people primary work and lives in Kohat City (Bazaar).

3. These customers primarily purchase about Rs. 225,000 worth of our type of
products every month.
4. The main reason customers will purchase our product is because:
We provide comfortable environment and provide quality product to our customers.
Our competitive advantage is the use of qualitative raw material.

5. The name of our primary customers are:

These are ;
 Bankers
 Shopkeepers
 Customers
 Lawyers
 Students
 Doctors
COMPETITION:
Our competitors are as follows:

S.No Name Annual Sales

01 Khyber Hotel Total = Rs. 2,250,000

02 Zafar Hotel Total = Rs. 1,800,000

• Compared to our competition, we have a competitive advantage with our
products/services in the following areas for the following reasons:

Price:
We will sell quality products at cheap prices

Quality:
We use imported black tea which is used as an ingredient in our product.
And we use natural milk and mineral water for our product as well.
Services:
Anyone can order tea on demand for their shops, offices etc. through call.
Location:
Our business is easily accessible to the people coming from different areas because
the business location lies in the main city of Kohat.
Reputation:

As we have newly started our business that’s why the people’s opinion about our
business is not yet created.
Method of Selling:

Selling tea at shop and delivering tea cups to shops, offices etc.
Pricing:
Pricing is the process whereby a business sets the price at which it will sell its
products and services, Tpot company sets the price per cup which is Rs. 30 per cup.
As we know that the demand of tea will increase in winter will decrease in summer.
When demand increased in winter the supply of raw material will be increased and
vice versa. It’s simply means that per cup price will be same throughout the year but
the company’s profit will be increased and decreased during different seasons due to
increase and decrease of raw material and FOH.
Marketing Methods:
The following are the marketing methods of our business ;

 Advertising in newspapers

 Advertising through pamphlets and posters

KEY PERSONNEL AND REPONSIBILITIES;
S.No Name Position Responsibilites
Make important policy, planning, and strategy decisions. Develop,
01 Saad Salim Operational Manager
implement and review operational policies and procedures.

Daily reporting, analysing targets, meeting with department heads,

managing and coordinating monthly reporting, budgeting and providing
02 Tabish Khan Finance Manager
back office services such as accounts payable, collection and payroll,
monitoring cash flow.
overseeing and developing marketing campaigns, conducting research and
03 Alamgir Khan Marketing Manager analysing data to identify and define audiences, devising and presenting
ideas and strategies, promotional activities.
Developing and implementing HR strategies and initiatives aligned with
the overall business strategy, bridging management and employee
04 Noor Bakht Bangash HR Manager
relations by addressing demands, grievances or other issues, managing the
recruitment and selection process.
Understanding customer needs and requirements to develop
effective quality control processes. Devising and reviewing specifications
05 Muhammad Ijaz Quality Manager
for products or processes. Setting requirements for raw material or
intermediate products for suppliers and monitoring their compliance.
SALES FORECAST:
Based upon our market research, we can project sales as follows:
S.No Months Description Sales
200 cups daily
200*30 = Rs. 6000 per day
01 April Rs. 180,000 (1 month)
6000*30 = Rs. 180,000 per month
180,000*1 = Rs. 180,000
270 cups daily
270*30 = Rs. 8,100 per day
02 May – Oct Rs. 1,450,800 (6 month)
8,100*30 = Rs. 243,000 per month
243,000*6 = Rs. 1,450,800
500 cups daily
500*30 = Rs. 15,000 per day
03 Nov – Mar Rs. 2,250,000 (5 month)
15000*30 = Rs. 450,000 per month
450,000*5 = Rs. 2,250,000

TOTAL Rs. 3,888,000 (per annum)

• Rupees are taken in PKR
 We believe these projections to be reasonable based upon the following facts on
the basis of valid information collected from primary and secondary sources as
per the market demand.

 Primary data ( visits different tea shops )

 Secondary data ( internet )

EXPLANATION OF PROJECTED EXPENSES ON PROFIT & LOSS
STATEMENT;
An explanation of the projected expenses for this business including the amount of each is
provided below:

S.No Explaination of Expense Amount

(per annum)
01 Rental Rs. 600,000
02 Labour Rs. 720,000
03 Utility Bills (electricity & gas) Rs. 105,400
04 Maintenance Cost (furniture & utensils) Rs. 12,000
05 Loan Payment Rs. 69,375
06 Advertising expense Rs. 10,000
TOTAL Rs. 1,516,775

• Rupees are taken in PKR

Net Sales Rs. 3,888,000
Purchases Rs. 1,731,600
Expenses Rs 1,516,775 ( Rs 3,248,375 )
Net Profit Rs. 639,625