Amit Kane

MMS(Marketing),MBS(HR),Naturopath
 Marketing Explained

You go to a party and you see an attractive girl across
the room. You go up to her and say, "Hi, I'm great in
bed, how about it?"
That's Direct Marketing.
You go to a party and you see an attractive girl across
the room. You give your friend a buck. She goes up
and says "Hi, my friend over there is great in bed,
how about it?"
That's Advertising.
You go to a party and see an attractive girl across the
room. You somehow get her mobile number. You call
and chat her up a while and then say "Hi, I am great
in bed, how about it?"
That's Tele-Marketing.
 You go to a party and see an attractive girl across the
room. You recognize her. You walk up to her, refresh her
memory and get her to laugh and giggle and then suggest,
"Hi, I am great in bed, how about it?"
That's Customer Relationship Management.
You go to a party and you see an attractive girl across the
room. You stand straight, you talk soft and smooth, you
open the door for the ladies, you smile like a dream, you
set an aura around you playing the Mr. Gentleman and
then you move up to the girl and say, "Hi, I am great in
bed, how about it?"
That's Hard Selling.
 You go to a party, you see an attractive girl across the
room. SHE COMES OVER and says, "Hi, I hear you're great
in bed, how about it?"
Now THAT is the power of Branding.
 Army-focus on Enemy
 Corporate-focus on competitors, Customers,
Products
 Your strengths-Leadership qualities, team
work, a better practical understanding of crisis
management and strategizing experience
 A World War II Army posters famously depicted Uncle
Sam pointing to the viewer and saying, “I Want You for
US Army.”
 It was not just for those who would become Soldiers, but
for those who would invest in the war effort in other ways
– by purchasing war bonds or by working to manufacture
wares used by Soldiers in the field.
 Neelima Karath, 28, left the Indian Army in March 2013,
after serving for six years as a Short Service
Commission (SSC) officer.
 She joined the Armed Forces Programme (AFP) - a
Ministry of Defence initiative run by the Directorate
General Resettlement (DGR) - which partially sponsors
courses for ex-services personnel at various
management institutes.

 Karath underwent the six-month MBA certificate course

at the Indian Institute of Management, Ahmedabad,
which has landed her a job with global financial services
giant, Goldman Sachs.
 Market: A market is defined as the sum total
of all the buyers and sellers in the area or
region under consideration.
 Sale-Selling
 The main difference between the words ‘sell’ and
‘sale’ is that ‘sell’ is a verb, whereas ‘sale’ is a
noun. Sale is the exchange of a commodity for
money; the action of selling something.
 The word “sell” is a verb which means “to transfer
possession and ownership of goods or property in
exchange for money.”
 To sell, therefore, is the act of convincing
consumers to buy something
 selling goods in a store/shop, Typically the selling
concept is practiced with unsought goods.
Unsought goods are that buyers do not normally
think of buying, such as insurance or blood
donations.
Management definition
It is the process of planning and executing
the conception, pricing, promotion and
distribution of ideas, goods and services to
create exchanges that satisfy individual and
organizational goals.
Cold-Calling, Trade Shows
 Selling vs Marketing
1) Consumer orientation
2) Integrated marketing
3) Consumer satisfaction
4) Realization of organizational
goals.
People DO NOT buy products
people buy
 Customer Needs, Wants, and Demands

•States of deprivation

Needs •Physical—food, clothing, warmth, safety

•Social—belonging and affection
•Individual—knowledge and self-expression

clothing

Wants •Form that human needs take as they are shaped by

culture and individual personality

Raymond's suiting

Demands •Human wants backed by buying power

 Needs are basic human requirements.
 Wants are needs directed to specific
objects/services that might satisfy the
need.
Wants Buying Power

“Demand”
 This is the wants for specific products
backed by an ability to pay.
 Marketers should try to shape the wants.
Many customers don't know what they want
when the product is new, concept or service
is new.
 So companies help the customers to learn
what they want.
 E.g. chips, soft drinks are the party food,
chocolates for celebrations, diet food
product, fitness and weight loss programs
etc.
 Get something (product /service) by offering
something in return.
Eg. kind (barter) or money (value )
 Exchange is a value creating process because
it leaves both parties better off
(win – win situation)
 A transaction is an exchange between two
things of value on agreed conditions and a
time and place of agreement.
 To make successful transaction a marketer
should understand what each party expects
from transction.
 Products :Products are defined as anything that
can be offered to some one to satisfy a need or
want.
 What do we mean by Value?
 Perceived value=benefits derived from a
product/cost of acquiring that product
Dependent on the product’s perceived
performance relative to a buyer’s expectations.

 If performance is lower than expectations, satisfaction

is low.
 If performance is higher than expectations, satisfaction
is high.
Customer satisfaction often leads to consumer loyalty.
Some firms seek to DELIGHT customers by exceeding
expectations.
 Customer Perceived Expected
Satisfaction
Service Service
 Much Better than expected

Delighted *

Loyal

Perceived
Service As expected

Customer Satisfied
Satisfaction
Vulnerable
Expected
Service
Worse/Different than expected

Dissatisfied

Walk & Talk

The set of benefits or values a company
promises to deliver to consumers to satisfy
their needs.
 Value propositions dictate how firms will
differentiate and position their brands in
the marketplace.
Product: Low-cost taxi service.
Target market: People who need low-cost,
on-demand transportation.
Primary benefit: Eliminates the frustrations of
travel.
What makes this value proposition unique?
The proposition focuses on the needs of the
customer by using the word “you.”
Apple's I phone value proposition, offering unique
experience
Customer perceived value:
“Customer’s evaluation of the difference between all
of the benefits and all of the costs of a marketing
offer relative to those of competing offers.”
(Armstrong & Kotler)
◦ Perceptions may be subjective
◦ Consumers often do not objectively judge values
and costs.
Customer value = perceived benefits – perceived
sacrifice.
Why do we pay Rs.100 for the same cup of coffee we can get for
20-30 Rs.?
The answer comes in understanding customer perceived value.
Starbucks has changed our perceived value of coffee.
We are not simply buying coffee at Starbucks–we are buying an
“experience.”
This experience offers an expanded set of value drivers such as a
variety of flavours and tastes, store ambiance, customer service,
and physical connection in an increasingly impersonal,
technology-dominated world.
We pay more because we perceive a greater value.
 Customer Loyalty is the measure of success of the
supplier in retaining a long term relationship with the
customer.
 Customer loyalty tends the customer to voluntarily
choose a particular product against another for his
need.
 The loyalty may be product specific or it may be
company specific.
 When a loyal customer has repetitive requirement of
the same product, such customers may be described
as being ‘brand loyal’.
 On the other hand he may also require different
products of the same manufacturer. That is to say he
makes significant purchases direct from the same
supplier and that counts as the company specific
loyalty.
 Cost: is the estimated price of the product
which is paid to satisfy ones needs at the
lowest possible cost of ownership or
usefulness
 Utility: is the ability of goods and services to
satisfy the needs & wants of the consumers
 The goods-service continuum refers to the
range of product-service combinations
companies bring to market. The continuum
suggests that offerings range from good-
dominated to service- dominated. Potatoes
are very tangible and would fall in the good-
dominated end of the continuum
 extra
 The division of consumables into services is a
simplification: these are not discrete categories.
 Most business theorists see a continuum with pure
service at one endpoint and pure commodity goods
at the other.
 For example, a restaurant provides a physical good
(prepared food), but also provides services in the
form of ambience, the setting and clearing of the
table, etc.
 Although some utilities, such as electricity and
communications service providers, exclusively
provide services, other utilities deliver physical
goods, such as water utilities.
 For public sector contracting purposes in the
European Union, electricity supply is actually
defined as goods rather than services
extra
 Goods are normally structural and can be
transferred in an instant while services are
delivered over a period of time.
 Goods can be returned while a service once
delivered cannot. Goods are not always tangible
and may be virtual e.g. a book may be paper or
electronic.
 Marketing theory makes use of the service-goods
continuum as an important concept which 'enables
marketers to see the relative goods/services
composition of total products‘.
 In a narrower sense, service refers to quality of
customer service: the measured appropriateness of
assistance and support provided to a customer.
This particular usage occurs frequently in retailing.
 Customer vs consumer
Basis for Comparison Customer Consumer

The purchaser of goods or The end user of goods or

Meaning services is known as the services is known as a
Customer. Consumer.

A customer can be a
business entity, who can
Resell No
purchase it for the purpose
of resale.

Purchase of goods Yes Not necessary

Purpose Resale or Consumption Consumption

May not be paid by the

Price of product or service Paid by the customer
consumer

Individual, Family or Group

Person Individual or Organization
of people
A customer – purchases and pays for a product or service

A consumer – is the ultimate user of the product or service; the

consumer may not have paid for the product or service

Consider the following example:

A food manufacturing business makes own-label, Italian ready meals for

the major supermarkets. So far as the business is concerned, the
customer is the supermarket to whom it supplies meals The consumer is
the individual who eats the mealIn terms of its marketing effort, who
should the business above target?
In reality – it needs to understand the needs and wants of both the
customer and the consumer.

It needs to develop a strong understanding of the needs of the

supermarkets in terms of their requirements for ready meals (e.g.
packaging, recipes, price & delivery).

It also needs to understand (perhaps with the help of the

supermarkets) the needs and wants of the consumer. How are
tastes changing? Are consumers happy with the standard / taste of
the product?
Traditional concept of Marketing:
1. It mainly focuses on the production process.

2.It is considered that marketing is all about

delivering the goods & services to target
customers.

Modern Concept of Marketing

No organization can attain profit & sales

maximization until and unless they aim to focus
on the customers needs and wants.
Basis for Comparison Market Marketing

Market is defined as an
Marketing is a function that
arrangement whereby buyers
Meaning identifies human and social
and sellers meet each other
needs and satisfies them.
to conclude the transaction.

A set of processes, i.e. a

What is it? A set up i.e. a place.
means of creating utility.

Market is a process, that Marketing is a process that

fixes the price of analyses, creates, informs
Process
commodities through and delivers value to the
demand and supply forces. customer.

Marketing is a wide concept

Concept Market is a narrow concept.
Market varies by products,
Consistency
place, factors and so on.
Facilitates Trade between parties.
that includes diverse
activities.
Marketing philosophy
remains same, no matter
where it is applied.
Link between customer and
company.
 II
 market
 An actual or nominal place where forces of demand
and supply operate, and where buyers and sellers
interact (directly or through intermediaries) to trade
goods, services, or contracts or instruments, for
money or barter.
Markets include mechanisms or means for
 (1) determining price of the traded item,
 (2) communicating the price information,
 (3) facilitating deals and transactions, and
 (4) effecting distribution.

 The market for a particular item is made up of existing

and potential customers who need it and have the
ability and willingness to pay for it.
 Key Customer Markets
 Consumer Markets: Companies selling mass
consumer goods and services such as juices,
cosmetics, athletic shoes, and air travel spend
a great deal of time establishing a strong
brand image by developing a superior product
and packaging, ensuring its availability, and
backing it with engaging communications and
reliable service
 Business Markets: Companies selling business goods
and services often face well-informed professional
buyers skilled at evaluating competitive offerings.
Business buyers buy goods to make or resell a product
to others at a profit.
 Business marketers must demonstrate how their
products will help achieve higher revenue or lower
costs. Advertising can play a role, but the sales force,
the price, and the company’s reputation may play a
greater one.
Another Version of Business Market: Marketplaces
where organizations purchase raw materials, natural
resources and components of other products for their
resale or for use in manufacturing another product.
 Business markets are generally made up of businesses
which buy products and raw materials for their own
operation.
 Global Markets: Companies in the global
marketplace must decide which countries to
enter; how to enter each (as an exporter,
licenser, joint venture partner, contract
manufacturer, or solo manufacturer); how to
adapt product and service features to each
country; how to price products in different
countries; and how to design communications
for different cultures.
 They face different requirements for buying
and disposing of property; cultural, language,
legal and political differences; and currency
fluctuations. Yet, the payoff can be huge.
 Non-profit and Governmental Markets:
Companies selling to non-profit organizations
with limited purchasing power such as churches,
universities, charitable organizations, and
government agencies need to price carefully.
Lower selling prices affect the features and
quality the seller can build into the offering.

 Much government purchasing calls for bids, and

buyers often focus on practical solutions and
favour the lowest bid in the absence of
extenuating factors
 Market can be classified on different basis.
There are different types of markets on the
basis of geographical area, time, business
volume, nature of products, consumption,
competition, seller's situation, nature of
transaction etc.
 1. Classification Of Market On The Basis Of
Geographical Area
 Market can be classified in local, regional, national and international level on the
basis of geographical area:
 i. Local Market- PUNE
 The market limited to a certain place of a country is called local market. This type of
market locates in certain place of city or any area and supplies needs and wants of
the local people. Perishable consumer products such as milk, vegetables, fruits, etc
are sold and bought in local markets.

 ii. Regional Market-MAHARASHTRA STATE/WESTERN REGION

 The market which is not limited to a certain place but expanded in regional level is
called regional market. Mostly, food grains such as wheat, paddy, maize, millet,
sugar, oil etc are bought and sold in such regional market.

 iii. National Market

 If buying and selling of some products is done in the whole nation, this is called
national market. The products such as clothes, steel, cement, iron, tea, coffee, soap,
cigarette, etc are bought and sold nationwide.

 iv. International Or Global Market

 Market cannot be limited to any geographical border of any country. If the goods
produced in a country are sold in different countries, this is called international
market. today, not any country of the world is self-dependent. All the countries are
exporting the goods produced in other countries. The market of some goods such as
gold, silver, tea, clothes, machines and machinery, medicines etc. has spread the
world over.
 2. Classification Of Market On The Basis Of time

 i. Very Short-term Market

 The market where shortly perishable goods are sold is called very short-term market. The
market of milk, fish, meat, fruits and other perishable goods is called very short-term market.
The price of short goods is determined according to the pressure of demand. When the
demand for such goods is high, price rises and when demand declines, the price falls down. If
the supply is low and the demand is high, the price rises higher. In such market supply cannot
be increased.
 ii. Short-term Market -ONIONS
 In the short term market, supply of products can be increased using the maximum capacity of
installed machines of the firm. The goods cannot be produced according to the demand for
adjustment of supply by expanding or changing the existing machines and equipment. In short-
term market, price of the goods is determined on the basis of interaction between
demand and supply. But, as the supply cannot meet the demand, demand affects price
determination in short-term market.

 iii. Long-term Market –MOBILE

 In long-term market, adequate time can be found for supply of products according to demand.
New machines and equipment can be installed for additional production to meet demand. As
supply can be decreased or increased according to demand situation
 , price is determined by interaction between demand and supply in long-term market.
Market of durable products is ling-term market.
iv. Very Long-term Market Or Secular Market - Jeans
In secular market, produces can get adequate time to use new technology in production
process and bring new changes in products. They become able to produce and supply goods
according to changed needs, interest, fashion etc. of customers. Market research
becomes helpful in doing so.
 3. Classification Of Market On The Basis Of
Volume Of Business
 On the basis of volume of business, type and size, market
can be classified in wholesale market and retail market.

i. Wholesale Market

If a large quantity of products are purchased from producers
and sold to different retailers, this is called wholesale market.
In wholesale market, the products are not sold directly to
ultimate consumers. But, if consumers want to buy in large
quantity, they can buy from wholesaler.

ii Retail Market
 The market that sells small quantity of products directly to
ultimate consumers is called retail market.
 4. Classification Of Market On The Basis Of
Nature Of Product
On the basis of nature of product, market can be classified in two types as
follows:

i. Commodity Market

The market where consumer and industrial commodities like clothes, rice,
machines, equipment, tea, soap, fruits, vegetables etc. are bought or
sold is called commodity market. In some market only certain special
commodities are bought and sold and in some other different consumer
commodities are bought and sold.

ii. Financial Market

The market and financial instruments is called financial market. In such
market, money, shares, debentures, treasury bills, commercial papers,
security exchanges, loan giving or taking etc are dealt. Dealing of short
term fund is called money market and dealing of long-term fund is called
capital market.
 5. Classification Of Market On The Basis Of
Consumption

 On the basis of consumption of products, market can be divided

as follows:

i. Consumer Market-staple goods-eggs, bread, grains


The market of products, which the people buy for consumption
is called consumer market. The customers buy consumer goods,
luxury goods etc. for daily consumption or meeting their daily
needs from such market.

ii. Industrial Market


Generally, raw materials, machines and equipment, machine
parts are dealt in industrial market. Domestic consumer goods
are produced using them.
6. Classification Of Market On The Basis Of
Competition
 i. Monopoly Market-a research product-medicine

If there is full control of producer over market, then such market is called
monopoly market. In such market, the producer determines price of his products
in his own will. In such market, only one producer or seller controls market. In
practice, the producer or seller can supply products or achieve monopoly on price
only in small or limited area, but in wide area it becomes impossible.
 ii. Perfect Market- Parle-Britannia

The market where the number of buyers and sellers is large, homogeneous of
products are bought and sold, same price of similar type products is determined
from free interaction between demand and supply is called perfect market.
Perfect competition takes between consumers and producers or buyers and
sellers, but in practice perfect market can be rarely found.
 iii. Imperfect Market-Kirana, Stationary
 The market where there is no perfect competition between buyers and seller is
called imperfect market. In this type of market, customers are affected by product
discrimination. Post-sale services, packaging, price, nearness of market, credit
facility, discount etc make product discrimination. Customers can buy same types
of products from different sellers according to their desires and comfort. In
practice, mostly products are bought and sold in imperfect market.
 7. Classification Of Market On The Basis Of
Seller's Position


 i. Primary Market

In primary market, primary goods are bought and sold. Producers

sell primary goods such as agricultural products, food grains,
livestock, raw materials etc. to wholesalers or commission agents in
such market.

ii. Secondary Market

Primary goods are bought from producers and sold to retailers in
secondary market. Generally, wholesalers buy secondary products
and sell them to retailers.

iii. Terminal Market

In this type of market, retailers sell products to final consumers.
 8. Classification Of Market On The Basis Of Nature Of
Transaction
i. Spot Market

The market where delivery or handling over of the good is made immediately after sales is called
spot market. In such market, price of product is paid immediately at the spot and ownership of the
product is transferred to buyer at the same time.

ii. Future Market -export

In this type of market contract is signed for sale of products in future, but no delivery of product is made.
In this market, buyer and seller sign a contract for buying and selling products at certain rate of
price or on condition to determine the price in future.


9. Classification Of Market On The Basis Of Control



i. Regulated Market- MRTP Act


If trade association, municipality or government controls buying, selling, price of products etc. it is called
regulated market. Such market must follow the established rules, regulations and legal process and
provisions. Otherwise, the businessmen are fined or punished.

ii. Non-regulated Market

If a market is freely functioning and is not under control of any government body or any organization, it is
called non-regulated market. In such market, price is determined through interaction between demand
and supply of products and buying and selling takes place. This market has not to follow any rules,
regulations and legal provisions.
 Marketplaces are physical markets or shops or stores
 Market spaces are Digital Shops or Shopping websites.
 Metamarkets are closely related markets from the
customer point of view but are different set of industries.

 Example: in the automobile meta market different

industries are Automobile Manufacturers, Insurance
Providers, Service Centres, Spares, Driving Academy,
Finance Companies etc.

 The reason why metamarkets are important is because

they possess a common synergy. Industry can look into
which metamarkets they can get into.

 For example, Maruti had got into Auto Driving School

Business, while Mahindra and Tata Motors have their own
Motor Finance companies. Videocon got into DTH
Services, from being a TV manufacturer.
 Marketplace is the traditional 'brick' store like Carrefour
Hypermarket or Walmart that we all tend to walk into, a shop with a
physical existence which displays wares for sale, for us to pick and
choose from. There is scope for physical interaction with the seller,
to try and test out new products, to negotiate terms, get
clarification on product usage and benefits.

 Marketspace is the digital version of a store, a 'click' store, which

allows us the convenience of browsing through their products and
doing online shopping, without physically going anywhere.

 For example the Carrefour web store. The buyer in marketspace

tends to be focused on what he wants to buy and generally has
sufficient information. There maybe some security concerns about
privacy and payment and it is the marketer's job to do the needful
and offer reassurance.

 Metamarket is a cluster of goods and services which are closely

interrelated to each other but is perceived by a consumer to be
different
 For example, the metamarket for school
education in Dubai could include information
on schools catering to different curriculum,
books and stationery, lunch boxes and bags,
tablets and mobile apps for technology aided
teaching and learning, uniforms and
footwear, e-resources as support system, etc.
 By visiting this metamarket, a busy parent
could procure everything required for his
school going child, making life that much
impler. Metamarket may prevail in both
marketplace and marketspace.
 Marketing Myopia
 Excessive attention to production or product or
selling aspects at the cost of the customer and
his actual needs, creates this myopia. It leads
to a wrong or inadequate understanding of the
market and hence failure in the market place.
 Marketing Myopia
 refers to the phenomenon of not being able to
see a long term and more sustainable goal for
an organisation.
 For decades, the term Myopia is being used in
human sciences referring to Nearsightedness –
the ability to see near objects clearly but
inability to see the far off objects.
 Marketing Myopia, as a term, makes it very
clear the inability of the company to be able to
identify the actual business in which they are.
 Examples of Marketing Myopia
 Kodak lost much of its share to Sony cameras
when digital cameras boomed and Kodak didn’t
plan for it.
 Nokia losing its marketing share to android and
IOS.
 Hollywood didn’t even tap the television market
as it was focused just on movies.
 Yahoo (worth $100 billion dollar in 2000) lost to
Google and was bought by Verizon at approx. $5
billion (2016).
 There are many industries which can get hit in
the near future
 Dry cleaners – New type of fiber and chemicals
will result in less demand for dry cleaners.
 Grocery stores – Supermarkets are a better
option that regular grocery stores.
 There are four different approaches to the study
of marketing. These approaches explain clearly
the mechanism and concept of marketing. These
approaches are Commodity Approach,
Institutional Approach, Functional Approach and
Decision Making Approach.
 (1) Commodity Approach or Product Approach:
 This approach refers to the study of a product in
detail. The marketing situation of each product
chosen for study is examined from such
viewpoints as sources and conditions of supply,
producer, marketing organisations, policies,
different middlemen (wholesaler’s , retailers etc.)
who take part in distributing the product.
 Problems with regard to a particular product
are studied in detail under this approach.
Products of any nature e.g. agricultural
products wheat, rice, maize, etc., industrial
products like machine tools, lathe-machines,
generators, oil engines, etc., and any other
products can be covered under this study. In
practice, this approach tends to be repetitive
and time consuming.
 (2) Institutional Approach:
 This approach relates to various marketing
institutions viz., wholesalers, retailers etc.,
engaged in marketing.
 In applying this approach, a thorough study with
regard to a particular middleman is undertaken.
 For example, in retailing, nature and significance
of retailing in terms of functions and services
performed and rendered by retail institutions like
departmental stores, multiple shops, mail order
houses etc.
 Besides wholesalers and retailers, other
marketing institutions can be stock exchanges,
produce exchanges, banks, regulated markets,
etc. In short, it can be said that this approach is
applicable on various types of marketing
intermediaries.
 (3) Functional Approach:
 This approach comprises of the study of
various activities or functions performed in
the process of marketing of goods and
services. It analyses each function in relation
to the importance of its performance.
 Various marketing functions are buying,
selling, financing, transportation, banking,
risk bearing, market information etc. By
analysing and studying every function in
detail and problems confronted in the
performance of each function, it is possible to
understand marketing properly.
 (4) The Decision Making Approach:
 This approach is of vital importance from the
viewpoint of marketing management. Various
decisions are taken at every level of management.
In successful marketing, decision making occupies
an important place.
 The marketing manager should be very expert and
competent in his job so that he takes proper
decisions for marketing the goods and services.
 The decision is based on two variables which can
be classified as ‘uncontrollable’ and ‘controllable’.
Uncontrollable’ variables relate to economic,
sociological, psychological and political forces
which are the basic causes of market changes. On
the other hand, ‘controllable’ variables are within
the control of the organisation.
 When a young marketer met his untimely end, he was informed that he had a
choice about where he would spend his eternity: Heaven or Hell. He was allowed to
visit both places, and then make his decision afterwards.
 "I'll see Heaven first," said the salesman, and an angel led him through the gates
on a private tour. Inside it was very peaceful and serene, and all the people there
were playing harps and eating grapes. It looked very nice, but the salesman was
not about to make a decision that could very well condemn him to so sedate an
eternity.
"Can I see Hell now?" he asked. The angel pointed him to the elevator, and he went
down to the Basement where he was greeted by one of Satan's loyal followers. For
the next half hour, the salesman was led through a tour of what appeared to be
the best night clubs he'd ever seen. People were partying loudly, and having a, if
you'll pardon the expression, Hell of a time.
When the tour ended, he was sent back up where the angel asked him if he had
reached a final decision.
"Yes, I have," he replied. "As great as Heaven looks and all, I have to admit that
Hell was more of my kind of place. I've decided to spend my eternity down there."
The salesman was sent to hell, where he was immediately thrown into a cave and
was chained to a wall, and he was subjected to various tortures. "When I came
down here for the tour," he yelled with anger and pain, "I was shown a whole
bunch of bars and parties and other great stuff! What happened?!"
The devil replied, "Oh, that! That was just the Marketing Presentation"