Strategic supply chain alliances

between customers and suppliers

&
Communicating with customers.
 Supply Chain

A supply chain is a network between a company

and its suppliers to produce and distribute a
specific product to the final buyer.
 Strategic Supply Chain
Alliances between
Customers and Suppliers
 Competitive Model

There are two participants in the market which

is Producers and Consumers

Producers compete with each other by providing

the desired products to the consumers at the
lowest possible price

Consumers compete with one another by paying

the price for the products they are willing to
buy
 Single Sourcing

A method whereby a purchased part is supplied

by only one supplier.

This can lead to limited product diversity and if

the single source goes out of business, it can
leave the company in big trouble.
 Strategic Alliance

Agreements between two or more independent companies to

cooperate in the manufacturing, development, or sale of
products and services or other business objectives.
 Role Of Customer In Supply Chain

The goal of supply chain Customer is a key Customer should give

management is figure because their their feedback and say
customer satisfaction needs, values and what they want and how
opinions will affect the they want it about the
supplier. product/services.
 Role Of Supplier In Supply Chain

Supplier should have a Suppliers are expected Suppliers are expected

compatible business to become part of to be more responsive
strategy. product design and to adapt to the
engineering team. changes.
Communication With Customers

Customer Rationalization Annuity Relationship

Results from agreement

An annuity relationship is
between marketing and
one in which the customer
operations as to which
provides a long-term,
customers add the
steady income stream to
greatest advantage and
the provider.
profits over time.
 Gathering Data

Active Passive Data

Data
Data that we are actively
collecting, usually within our
conversations or by
extracting it from a user's
response
Gathering of consumer data
through their behavior and
interaction without actively
notifying or asking the
consumer’s permission
Thanks!
Any questions?