Lifestyle Drug and

Me-too drug
Kelompok A9
Kelompok A9
130110123005 Pavankumar A/L Balachandran
130110120100 Albert
130110120129 Abdullah Mushlih
130110120145 Marshel Budiarsa
130110120176 Rikho Melga Salim
130110123021 Pang Sze Lyn
130110120001 Ayu Adzani Sabila
130110120081 Nabila Syahidna A
130110120036 Siti Aisyah
130110120008 Hadiati Rabbani
130110120042 Sarah Nurul R
Overview of life-style drug
1. any drug that is not taken for medical reasons but
to improve a way or style of living, such as virility
medication

2. Lifestyle drug is an imprecise term commonly

applied to medications which treat non–life-
threatening and non-painful conditions such as
baldness, impotence, wrinkles, erectile dysfunction, or
acne, which the speaker perceives as either not
medical problems at all or as minor medical conditions
relative to others.
3. A prescription drug that allows its user to
perform an activity ‘on demand’ or without
consequences, ameliorate an imprudent
binge, or modify effects of ageing

4. A prescription agent that allows its user

to perform an activity 'on demand' or
without consequences, ameliorate an
imprudent binge, or modify effects of aging
5. The term “Lifestyle Drugs” is used to
describe medicines that are used to treat
‘lifestyle illnesses’, which are actually the
diseases that arise through the so called
‘lifestyle choices’ such as smoking,
alcoholism or overeating. One of the online
medical dictionaries tried defining ‘Lifestyle
drug’ as a prescription agent that allows its
user to perform an activity 'on demand' or
without consequences, ameliorates an
imprudent binge, or modifies effects of
aging (cont.)
(cont.)
Although, the medical literature boasts of having
23 different definitions of lifestyle drugs, most of
the medical fraternity accepts that there is no
official definition for lifestyle drugs. Generally
speaking they are medications designed to
improve a person's quality of life by treating less
serious conditions, such as baldness, impotence,
wrinkles, acne, weight loss, hair loss, insomnia and
sexual dysfunction which are perceived as either
not a medical problem at all or as minor medical
conditions related to others.
Why the world spent more
money on life-style drugs?
• The benefits of lifestyle drugs can include
improved appearance, help with weight
loss, a boost in self-image and self-esteem,
and a fix to embarrassing sexual
complications.

• Could be helpful for you to improve your

health, perhaps as a preventive measure
(losing weight, quitting smoking)
• The lifestyle drug market is a growing segment
of the pharmaceutical industry due to shifting
regional conditions that affect a population both
culturally and economically.

• We can attribute the rise in demand for lifestyle

drugs to different factors, depending on the
market: an aging, yet affluent, population;
increased access to healthcare in emerging
markets; a greater emphasis on illness and aging
prevention; and increased marketing and
branding efforts.
 •WHY? WHY?
WHY?
Lifestyle Drug have more attention
from Pharmaceutical Company?
WHY?
WHY?
WHY?
FACTS
1. Life-saving drugs are nonexistent or are so
outdated that they are not effective any
longer.
2. Lifestyle drugs are in high demand.
3. Lifestyle drugs sold for large profits.
4. Life-saving drugs mostly in demand by those
living in poorer regions. However, they
cannot afford the high price point the
pharmaceutical companies set.
 FACTS
Cowen's Scala, who conservatively
estimates that Viagra sales will hit $2.5 billion by 2001,
has laid out scenarios in which the drug could
produce as much as $11 billion in annual sales by that year.
How the money has been
spent on life-style drugs
• Of late, the market for lifestyle drugs has
become one of the most dynamic and
commercially attractive sectors in the
pharmaceutical industry.3 To give an idea, today
the lifestyle drugs market is worth an astonishing
$29 billion from its starting value. This booming
market has tempted the companies to invest
huge amounts in research on such drugs, with
the estimate being $20 billion since the 1990s.
(cont.)
(cont.)
Pharmaceutical companies might try to distance
themselves from the controversial term "lifestyle
drugs," but still the companies are actively
promoting research on these drugs and are
involved in “disease mongering” which has been
defined by Moynihan et al. as “Disease mongering
can include, turning ordinary ailments into
medical problems, seeing mild symptoms as
serious, treating personal problems as medical,
seeing risks as diseases, and framing prevalence
estimates to maximize potential markets”.