Give each quality a Rank Your Ideas

score
The next step is to rank and compare your three high-
potential ideas. Rank each one on the three qualities of
feasibility, persuasion, and profit potential, along with
Weigh the qualities
two additional qualities: efficiency (how fast can this idea
be executed) and motivation (how excited are you about
it).

Add more
categories

1
“Figure out
how your idea
will be better”

2
The Ideal Customer

Understand Propose Offer

The better you understand, Write the customer a letter Your product may serve
the better you’ll be able to and propose a clear solution people from a variety of
serve. backgrounds.

3
Tell the Story
Now it’s time to create your origin story. As in the world
of comic books, having a good origins story shows the
moment of transformation when the character evolves in
an essential way. Think about how you got into this,
what inspired you. Use some personal anecdote to forge
an emotional connection with your customer.

4
 Bank Account &
Credit Card
Have separate accounts: one to
hold the money you make, the
other to cover any expenses.
Agreement for
service work
Where possible have some
form of written document or
customizable email.
Taxes
Set aside at least 25% of your
hustle income for paying taxes.
Legal Structure
Operating as a sole proprietor is
the easiest way to go for most
side hustles.
Invoicing
Have a system that is fast an
easy. Invoices can get messy
once your have many
customers.
Accounting
This is another key system that
doesn’t have to be complicated,
just some way to track income
and expenses.
5
Third Week
Pull together everything to get your offer up and running
Workflow
Write out your workflow in an orderly way
A workflow is the list of steps that must happen for a
process to be completed. For your side hustle, this
means noting down everything that needs to happen for
customers to make a purchase and receive what they
paid for.

7
Calendars 2018

October November December

M T W T F S S M T W T F S S M T W T F S S

1 2 3 4 5 6 7 29 30 31 1 2 3 4 26 27 28 29 30 1 2

8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9

15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16

22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23

29 30 31 1 2 3 4 26 27 28 29 30 1 2 24 25 26 27 28 29 30

5 6 7 8 9 10 11 3 4 5 6 7 8 9 31 1 2 3 4 5 6