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Presented by:

Muhammad Umair
Muhammad Shahzeb
Mir Ehtasham-Ul-Haq
Mohsin Mumtaz
Hashim Khattak
SEQUENCE OF THE PRESENTATION
Be Well Health Care Services
Company Overview
Business Model Proposal As Per Consumer need
Need of Be well App and Market Analysis
Objectives
Our services

Operational Management
Pest Analysis
Market Segmentation
Basic Services

Point of difference and parity

Identifying Competitors

Marketing Promotion

Revenue Model
Financial Objectives
BE WELL HEALTH CARE
SERVICES
Be well offers an extensive range of health care services to our
customers in the comfort of their home.

This is to save the locals from travelling long distances to


access better health facilities.
Company Mission And Vision

Mission statement
To provide the best health care services and to save time and
money

Vision
Healthy and happy people in healthy communities
Objectives

To provide safe and healthy environment for patients, doctors and other
staff
To Increase satisfaction rate of patient, medical officers and employees
To build a long term and healthy relationship with customers by
satisfying them with our services to achieve positive outcomes for all
Continuous improvement and high performance
BUSINESS MODEL PROPOSAL AS
PER CONSUMER NEED
People usually ignore their health due to work, carelessness, personal engagements and to avoid the
hospital hassle.
People are unable to take proper care of their health which causes them to contract fatal diseases.
Regular health exams and tests can help find problems before they start.
They also can help find problems early, when your chances for treatment and cure are better.
By getting the right health services, screenings, and treatments, you are taking steps that help your
chances for living a longer, healthier life.
NEED OF BE WELL APP AND
MARKET ANALYSIS
A survey was conducted in order to know whether people get regular health check-ups
and the reasons why they avoid doing so.
The results clearly showed that 80% of the people are not willing to go to the hospitals
for their health care
They don’t want to get engaged in the hospital formalities and all the hassle which
causes their time and turn out to be fatal.
We concluded from the results that there is a desperate need of an app that allows easy
access to the patients with the help of which they can get appointments and get regular
health check-ups and medical services at home to save time and money.
Corporate Sector Employees of Organization.
Creating an open and Online Market for doctors to reach patients.
why should someone avail our services?
Because we care about you
what is different and special about us?

 be well app allows easy access to the patients with the help of which they can get
appointments
 we provide free consultation online 24/7
 we are available 7 days a week and 24 hours
 we provide high quality services in the comfort of your home
to save your time and money
 we work through an app
 we do not only care for you but also for your pets
Our services
Physician Consultation
Our Professional physicians provide medical treatment and prescribe medicines

Nursing Procedure
Our Nursing staff is professionally trained in performing procedures and brings medicines
and surgical items as per patients’ medical condition.
Delivery of Medicine
Be well delivers medicines conveniently at your
home.

Palliative Care:
Our palliative care team has to provide relief to the
patient suffering due to different symptoms at whatever
stage the diseases which will not only enhance the
quality of life of the patient but also the whole family.
Home Physiotherapy
Patients who face difficulties in traveling to therapy centers, our skilled physiotherapist
provides services at home for convenience of patients.

Lab Sample Collection


our Professional Lab team and assistants collect samples at your door step.
Veterinary Services
The veterinarians are well equipped and can diagnose, vaccinate and treat the diseases of
most of the Pets.

IV Therapy
Our IV therapy can help with the, increased joint strength and mobility, weight loss,
boosting energy. Powering up your immune system, fertility, glowing hydrated skin, cold and
flu, relieving jet leg, boast metabolism, anti-aging, reducing stress and hair loss.
Nutritional Counseling
Our professional nutritionist provides guidance for nutritional requirements
and promotes healthy eating habits by developing health plans.
Operational Management
• Employees
Young professional employees. Doctors, Nurses, technicians etc.

• Clients
Patients (Upper middle and upper class)
Corporate Sector.

• Resources
ambulances, employees and Be well health care mobile app.
Pest Analysis
• Political analysis
Tax legislations, reduced Government subsidy.
• Economic factors
Unemployment, inflation, interest rates etc.
• Social factors
knowledge about community’s norms believes,
values, preferences etc.
• Technology
competitors with advanced technology or
without it.
Targeted Segmentation:
◦ Our segmentation is based on both segment market through flexible offerings
and Niche market for high end customers

◦ We segmented the market as following


◦• social class
◦• income
◦• occupation
◦• age
GEOGRAPHICAL
Islamabad
Demographic
All age People, Upper middle and upper class.
(MORE concern about health, fitness and beauty). Showbiz etc.

Psychographic
Attitudes, values, lifestyles and personalities etc.
“one size fits all”.
Especially Corporate Sector.
Behavioral segmentation
Behavioral segmentation has similar measurements to psychographic
segmentation but focuses on specific reactions and the way customers go
through their decision making and buying processes.
Basic Services
Nutritional counseling
Physician consultation
Nursing facility
Home physiotherapy
Lab sample collection
Delivery of Medicine
Veterinary care
IV therapy
POINT OF DIFFERENCE
 The services provided by be well health services to the doorsteps of patients
on one call.
 Corporate sector facilitation.
 One of the most unique and distinguished features of this healthcare service
is mobile App.
 Be well also provide veterinary services .
 You can also track and download your report, can have online consultation
facility 24/7 through our website.
 Be-well will deliver the prescribed medicine and lab samples collection.
 Providing Nursing facility for old age and disable and child care at home.
POINT OF PARITY
Point of parity would be the similar services available in different
countries.
for example zocdoc, Findmydoctor.pk, mytabeeb.com and My
Doc etc.
The similarity of Be-Well Healthcare provider would be providing
these services at patients home rather than hospitals.
IDENTIFYING COMPETITORS:

The competitors of Be-well would be:


Indirect Competitors
Hospitals and clinics
Privat care nursing care/Day Car centers
 health care home services
Direct Competitors
Ring A Doctor (Pakistan)
Mytabeeb.pk (2015)
Findmydoctor.pk
Pharmapedia Pakistan
OUR COMPETITORS AND PRESENCE OF
E-VENTURES WORLD WIDE
In Pakistan
Ring A Doctor (Pakistan)
Mytabeeb.pk (2016)
Findmydoctor.pk
Pharmapedia Pakistan
Europe
Ring a Doctor UK/USA
Ring MD, zocdoc
Africa/Middle East/Asia
My Doc.com (Prudental)
RafflesConnect
PROMOTION:
◦ Our promotional strategy will include a pre-launch party, host an event at
universities, schools, malls etc
◦ special offer to test out our services, 5-20% discount on first visit
◦ email marketing for sending informative newsletters for patients to better
understand their health care
◦ developing health care email marketing to keep patients up-to-date, engaged
and stay at top of their minds, face book ads etc.
◦ Through bloggers
◦ Using Social Media Pages(SO)
◦ . Mobile application and Website.(MO)
◦ Electronic Bill boards in ISB Region.(LO)
Marketing Promotion
◦ The mediums used for advertisements will be the electronic media, print media

billboards and pamphlets.

◦ The other form of advertising will be using methods of opening temporary

health care services at different schools, colleges and universities where

customers will be given a chance to try the services for themselves and all

their questions will be answered if any


PRICE
Price is all about offering a medical services for a reasonable price, one that still
allows “Be Well Health Care” to make a sufficient profit through the sales of its
services. It also increases our market share.

◦ We are using product mix pricing strategy as we are providing a number


different services to our customers
REVENUE MODEL
REVENUE MODEL
Subscription: Charging periodic fees for access to a service or product.

Pay-as-you-go: Unlike subscriptions (which are a flat periodic fee), this model charges
consumers based on actual usage. This used to be the least popular choice but has seen a
revival in the API and telemedicine era

Advertising: This is a popular and familiar choice. The company creates free content and
derives revenue from advertisers who want access to the viewer’s attention.

Broker: The idea is to bring buyers and sellers together, create a marketplace, and charge a
fee to facilitate transactions.
SPECIAL OFFERS PHYSIOLOGICAL
DISCOUNTING
20% discount on first visit
Give away on our first visit
Iv therapy and veterinary service (POD)

USE OF PROMO CODES


20% discount on new dengue checkup
15% discount on Blood test
10% discount on referral of a new subscriber
FINANCIAL OBJECTIVES:

We look forward to:

◦ A speedy growth rate for every future year.

◦ Decreasing in the cost of variables through a gain in efficiency of services

quality.

◦ Expansion of Services in other big cities of the country


BUDGET

Description Amount
◦ Cost of Vehicles 15000000
◦ Monthly utility expense 25000
◦ Furniture 600000
◦ Computer equipment 300000
◦ Salaries 500000
◦ Marketing expense 500000
◦ Mobile-app/Web developer 100000
◦ Total budget 17025000
Findings
The total numbers of 50 interviews were being conducted from people of Islamabad. They have
different gender, age, occupation, and marital status which have been stated below with help of
table.

AGE GRAPH
Gender chart
◦ Marital Status
The blue portion is representing married people and the brown portion
represents single people.
Need recognition
80% people said that they want “Be Well Health Services”. 12% people said
they don’t want and 8% people said they don’t know.
THANK YOU!

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