Group: 2

Submitted to: Dr. R Sugant

Presented By:
Trilochan Mohanta 18027
Nitesh Tyagi 18056
Dhaarini J M 18099
Kumar Dhwanit 18137
Srisha Nayak U 18172
Vibhav B Raj 18189

Marketing Analysis of
EqualizeRCM
 • EqualizeRCM is headquartered at Austin,
Texas.
• For decade it provides service support for
Company all aspects of Revenue Management Cycle
(RCM) process from medical coding to

Overview denial management.

• It provides services to over 75 hospitals,
clinic and healthcare organisation along
with 1600 physicians.
• The company also provides customized
solution to its clients.
Product Overview
1. Revenue Cycle Management (RCM)
 2. Medical Coding

• Medical coding is the transformation of

healthcare diagnosis, procedures, medical
services, and equipment into universal medical
alphanumeric codes.
• The diagnosis and procedure codes are taken
from medical record documentation, such as
Product transcription of physician's notes, laboratory and
radiologic results, etc.

Overview 3. Contracting and Credentialing Solutions

• EqualizeRCM provides outsourced Contracting

and Credentialing Services to help Physician
Groups and Hospitals across the country minimize
mistakes and maximize their collections.
• The Contracting and Credentialing Group is
specifically designed to support the needs of
hospitals, physician groups, urgent care centres,
community health centres, and other facilities.
Product
Overview
 4. Optimus Suite

• This software is an integral part of

EqualizeRCM’s healthcare revenue cycle
management solutions.
• The RCM automation platform, Optimus
Suite, seamlessly coexists with clients’ existing
infrastructure (EMR, PM, Clearing House, Payer
Product and other systems).
• This platform along with its set of intelligent
applications empowers facilities and practices
Overview to have efficient revenue cycle processes and
reduce operational costs.
• RCM Robots: Optimize and Improve RCM
Operations
• Robotic Process Automation (RPA) is an
emerging form of business process automation
technology based on the concept of using
software robots.
 Benefits of Bot

1. Decreased Costs: Reduces the cost of

performing equivalent work by up to two-
thirds.

Product 2. Improved Efficiency: Can work 24×7.

3. Reduced Errors: Eliminates human delay and
Overview error.
4. Increased Scalability: Can dial up or down
the number of bots deployed according to the
volumes.
5. Process Improvement: Identifies bottlenecks
and helps in optimizing and improving the core
processes.
Market Overview
• Rise of High-deductible health plans
• Consumer-centric approach
• Increasing acceptance of EMR/EHR
• Third party dependency
• In 2018, global medical billing
outsourcing market size was valued at
USD 8.2 billion.
• Projected CAGR is 12% over the Forecast
period
Target Audience
Healthcare equipment manufacturers,
Healthcare IT vendors, Healthcare IT service
providers, Healthcare providers, Healthcare
payers, Healthcare consultants, Healthcare
associations

Scope
• Revenue Cycle Management Market, by
Deployment
• Revenue Cycle Management Market, by
Function
• Revenue Cycle Management Market, by End
User
• Revenue Cycle Management Market, by
Region
 Insights
• Component Insights
• Service Insights
• End User Insights
Market • Regional Insights

Overview Key Market Trends

• Cloud-based

Competitive Landscape
Competition Analysis
P&M Billing Mediclaim Data Services POC Network Technologies
(TransactRx)
Founded in Doral, Florida Founded in Phoenix, Arizona Founded in South Miami, Florida

Operates in the Business Support Operates in the Personal Services
Services industry. industry. The company bills and
collects EMS transports utilizing the
innovative, proven techniques to
enhance reimbursement. The company
also provides financial and field
performance information.
Operates a unique transaction
platform in the healthcare marketplace
which it has named as the Cross-
Benefit Clearinghouse. This highly
scalable, fault tolerate transaction
platform seamlessly integrates the
national NCPDP based real-time
pharmacy switching and PBM based
transaction infrastructure and the
national X12 based batch medical
claim clearinghouse and payer
infrastructure.

It generates $8.6M less revenue when Mediclaim data services generates TransactRx generates $11.5M less
compared to EqualizeRCM Services. $26.3M less revenue than revenue than EqualizeRCM.
EqualizeRCM Services.
 Marketing Strategies

Segment addressed

Positioning
EqualizeRCM provides innovative, best in class expert and highly trained revenue cycle management
specialists and solutions for hospitals, clinics and healthcare organizations.
 AVAILABILITY DELIVERING HIGH HIGHLY EXPERIENCED
QUALITY MEDICAL PERSONNEL
Competitive CODING SOLUTIONS

Advantages

FLEXIBLE MODELS RELATIONSHIP WITH

THE CUSTOMERS
 Product – RCM- Price – Flexible Model
customizable , medical Varies from client to client
coding, software solution based on the requirements
Marketing mix Innovation, integrity,
Reliability
, greater volume= Bigger
Discount.
of
Promotion
EqualizeRCM Place – primarily in US,
entering India and Europe Private meetings, sales
call, after sales service,
Intensive, exclusive,
Charity and free health
Selective
check-ups