ECONOMICS

seminar
 01 Economic
05
introduction assessment

02 06
About the Investment assessment
Ghar Ke business
Dibbe Food
03 07
Truck Objective of the Business expansion
study

04 08
Business plan Elasticity of demand
 INTRODUCTION
● We conducted a detailed analysis of an
unregulated business.
● The project included various facets ranging from
making video of the business, understanding the
business objective, economic factors involved in
the same.
● We also got to understand how they are managing
the business to earn profits.
 About the business

● Ghar Ke Dibbe was started in June 2019.

● As the name goes they serve homely food and specialize in
parathas and chole bhature.
● It is successfully run by a lady named Ms Anita.
● She has 2 staff members working for her, a cook named
Susheel and a helper named Rajesh.
● The business is situated in Vijayanagar, Bengaluru.
 Objective of the study

● To understand how an unregulated business work.

● What are the challenges faced by them?
● What is the reason behind the set-up?
● What was investment for the business set-up?
● What are the economic factors that influence the business
and the pricing of the product?
● Their target audience and the demand for their product.
● Opportunity for the business expand.
 Business plan

● The food truck was started to cater the needs of students in

the vicinity.
● They serve mainly north indian meals, parathas and chole
bhature which is not available in the locality.
● Their target segment is mainly north indians who do not find
homely, hygienic food around.
● The area has lot of people who have migrated from northern
states for civil services preparation.
Economic assessment
investment assessment
 Business expansion

● Ms Anita is planning to rent a shop around and set the food

truck in some other locality.
● They are planning to start tiffin box subscription in the near
future for .
● Their target segment is mainly north indians who do not find
homely, hygienic food around.
● The area has lot of people who have migrated from northern
states for civil services preparation.
Relatively elastic demand
 Relatively elastic demand

Suppose due to change in the onion prices, the

price of onion parata is increased. The demand
for onion parata will go down eventually.
It may also increase the demand for other
product offered there at the same price(this
concept can be applied for inelasticity).
So the business we is relatively elastic.
thanks