DONE BY

S.RIYAZ HAJA MOHIEEN

SOM DGVC
II YEAR
 A MULTINATIONAL CONGLOMERATE
 DEALS WITH- CONSUMER
GOODS,CIGARETTES,APPAREL,EDUCATION,HO
TELS,PAPERBOARDA,PACKAGING,AGRI-
BUSINESS.
 BRANDS SUCH AS –
CLASSMATE,PAPERKRAFT,AASHIRVAAD,SUNFE
AST,CANDY MAN,BINGO,VIVEL,ENGAGE. AND
SO ON.
 TO FIND MARKET SHARE AND VALUE OF
WONDERZ MILKSHAKE AND SAVLON HAND
WASH.
 PRODUCT POSITIONING
 TARGET CUSTOMERS
 COMPETITION
 INFLUENCERS
 BRAND PREFERENCE
 MILK SHAKES
 4-FLAVOURS
 LAUNCHED ON
MARCH
 SERVED IN BOTTELS
 THROUGH QUESTIONERS
 MODE OF INFORMATION COLLEDCTED-
SCHEDULERS
 SAMPLE SIZE-25
 CUSTOMER OCCUPATION
PREFERENCE
STUDEN
16 SOFT 20
36 TS
DRINKS 32
40 WORKIN
MILKSHA 48 G
KES
8 OTHERS
ENERGY
DRINKS

WHICH TYPE OF DRINK OCCUPATION OF

CUSTOMER PREFER? RESPONDERS
 CAVINS MILKSHAKE MARKET SHARE
 AAVIN MILKSAKES
CAVINS
 HATSUN MILKSHAKE
4
16 AAVIN

56 HATSUN
24

WONDER
Z

COMPETITORS MARKET SHARE

 DOES IT GIVE ENERGY  BECAUSE OF FRIENDS
 TASTE
 FASHIONABLE
1.4 YES  RELAXES
12
 BRAND
NO
52

NEUTRA
L

DO MILKSHAKES GIVE
OTHER INDICATORS
ENERGY
 LOW PRICE
 SMOOTH TASE
 FLAVOURS
 BRAND
 CHILLED
 PACKGING
 TASTE
 AVAILABILITY
 PRICE
 ADVERSTIMENT
 BRAND
 NUTRITIONAL VALUE
 SWITCHING AWARNESS

4.2
16
YES YES
95.8 NO 84 NO

SWITCHING BRANDS CUSTOMER AWARNESS

 ADVERTISMENT
 ATTACK THE TARGET MARKET
 CREATE A SPACE
 CHILLED
 FEEDBACK
 ATTRACT TEENAGERS
 HAND WASH
 3- FLAVOURS
 DIFF QUANTITIES
 THROUGH QUESTIONERS
 MODE OF INFORMATION COLLEDCTED-
SCHEDULERS
 SAMPLE SIZE-30
 AGE USAGE

BELOW
20
10 2 3.2
20-30 RESIDEN
30
T
56 90
30-40 OFFICES

ABOVE4
0

AGE GROUP PROFESSION

 CUSTOMER PREFERENCE
0

50
50 DETTOL
LIFEBOY
SAVLON
 PURCHASING FACTORS FACTORS

ADVERTI FRAGNA
10 20 NCE
SMENT
FLAVOU
30 50 FAMILY 56 R
24
MEMBER QUALITY
S

PURCHASING FACTORS QUALITATIVE FACTORS

 GOOD BRAND IMAGE
 KNOWN PRODUCT
 MORE WATER USAGE
 LATHER CONTENT
 FRANGANCE
 LACK OF ADVERTISMENT
 AVAILABILITY
 MORE ADVERTISMENT
 TARGET MARKET
 REDUCE WATER USEAGE
 SAMPLE MARKETING
 BLUE OCEAN IN HAND SANITIZER
 MORE PROMOTIONAL ACTIVITY
 REFIGIRATOR LOCATION
 PRODUCT PLACEMENT
 PRODUCT AWARNESS