Yahoo poor communication of its “in office”

policy
It’s a poor communication case of famous American WSP
company Yahoo, when the head of HR sent employees the internal
memo leaked around the world.
It told Yahoo employees that working from home would soon no
longer be an option and that those who worked remotely must
relocate to an office or quit.
The poorly constructed memo failed to explain the rational behind
such a significant culture change, leaving yahoo employee
frustrated.
 2 Cont..
This all results employees launching a national conversation about
work-from-home policies.
Later on CEO of Yahoo Marissa Mayer broke her silence at Los
Angeles conference for human resource professionals explaining
that some of the best ideas come from in-person collaboration and
that the in-office policy was “wrongly perceived as industry
narrative.”
Source: https://www.yourthoughtpartner.com/blog/bid/73501/The-Top-3- Corporate-
Communication-Mistakes-of-2013
 DOMINO’S

Domino's Employees Disgusting YouTube Video.

A couple of immature Domino's employees made a disgusting YouTube
video of themselves defiling a pizza that they were supposedly going to
send out to a customer. Even after firing the two employees and issuing an
apology, Domino's reputation was a casualty of the prank.
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Source : https://youtu.be/oMO_uysMOXU
Communication
4 Error in AOL(American Online)
 AOL CEO Tim Armstrong’s firing of a Patch employee and subsequent apology
 Example of poor communication came in August 2013, AOL CEO Tim Armstrong
announced that AOL would be reducing the number of Patch websites. Soon
afterward, Armstrong spoke to 1,000 employees on a conference call that was
intended to boost morale and discuss the future.
 What happened instead was far from morale-boosting ?
 Armstrong ended up firing Patch’s Creative Director, Abel Lenz, in front of
everyone. Four days after he fired Lenz, Armstrong sent AOL employees an apology
for his behavior. Unfortunately, rather than using it as an opportunity to take
ownership, in a direct, heartfelt way, Armstrong missed the mark.
 He made excuses for his behavior rather than owning up to it and sharing what he
learned.
 5 MALAYSIA AIRLINES
After one airplane mysteriously disappeared and another was tragically
blown up, Malaysia Airlines tried to appeal to travelers’ sense of
adventure in a year-end promotional campaign this past November:
“Want to go somewhere but don’t know where?” the airline tweeted. The
Twitterverse responded quickly and negatively to the delicious double
meanings in this poorly thought out marketing campaign. The lesson here is
that marketers need to work with those in corporate communication to
make sure they are not stepping on each other’s toes. And more broadly,
companies need to try at least to speak in harmony if not with one voice.
Source: https://www.tuck.dartmouth.edu/news/articles/top-five-
communication-blunders-of-2014
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