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STRENGTH :-
THREATS
• Strong competition from cluster of minor players
(59)% and saino plastic(27%).
• Complex target group ( Dealers & end users )
Marketing mix
Product profile
PVC general purpose ball valves-
• Reliable, speed, easy operation
• Used in residential, agricultural, industrial applications
• Combination union ball valves-used for quick
connection/disconnection of location anywhere in the water
system’s line
• PVC check valves perform in a variety of fluid-performed
operations without loosing the pressure in the system ahead of
maintenance
• Available in .5”, .75”, 1”, 1.5”, 2”, 2.5”, 3”, 4”
• Color- Grey color/ red color
• Type- socket, threaded
Pricing the product
Penetration pricing
distributers
Wholesale dealers
retailers
customers
SEGEMENTING
• Geographic
on the basis of district of Kerala-
• Usage
- distributers
- end users
Targeting
Particular 2012 2013 2014 2015 2016 2017
fixed cost 5 0 0 0 0 0
variable cost
1.raw materials 1 1.1 1.21 1.331 1.4641 1.61051
2. labour 1 1 1 1 1 1
3. overhead exp 0.2 0.2 0.2 0.2 0.2 0.2
adminstrative cost 0.3 0.3 0.3 0.3 0.3 0.3
selling & distribution 1.5 1.65 1.815 1.9965 2.19615 2.415765
financial exp. 0 0 0 0 0 0
total 9 4.25 4.525 4.8275 5.16025 5.526275
sales 5 5.25 5.775 6.3525 6.98775 7.686525
profit (contribution) 1 1 1.25 1.525 1.8275 2.16025
CGS 4 4.25 4.525 4.8275 5.16025 5.526275
Breakeven -4 -3 -1.75 -0.225 1.6025 3.76275
ACTIVITY SCHEDULE:-
Application of Gantt chart
(A)Infrastructure
Outsourcing
Acquisition
More promotions
Diversification
R&D
OPEN TO QUESTIONS