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use Colgate. Do
you?
Testimonial: Technique # 2
You should
buy today…
after all,
Jessica
Simpson did!
Glittering
Generalities
Technique # 3
Definition: Words that sound
attractive or catchy, but really
don’t mean anything.
These are just:
logical fallacies
What’s a fallacy a deceptive, misleading, or
you ask? false notion or belief
More
This cosmetic will make Examples:
“This car will give “This magazine will
you look younger you status!” make you a leader!”
These phrases are only They’re not really telling you anything
used to enhance the specific about the product…it’s just
product’s appeal. making it sound good.
Technique #4: Emotional Words
Words that make you feel strongly
about someone or something.
These words could
make you feel guilty,
sad, warm, happy, etc.
These words
could apply
to any
emotion.
Examp
le:
“HeadOn!” “HeadOn!”
Bait and Switch Technique # 6