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HOW TO MARKET YOU IN

YOUR PERSONAL STATEMENT


Zenephia Evans, PhD
24 Sept 2012
Big Ten Grad Expo
Purdue University
Ad Disclaimer

 This presentation provided examples of brand


taglines and slogans for educational purposes
only. Inclusion of these slogans do not represent
endorsement of a product.
Thanks to:
 Jonathan Davidson
 Tammy Siemers
 Joshua Lee and the Floor Dinner
Attendees
 Adrian Thomas
 Center for Career Opportunities – CCO
 Purdue Writing Lab
 Terri Donald
Personal Disclaimer

 Certificate for
personal
statements
 No published
articles
 No book
Market Me

 Brand Me
 Sell Me
 Unique Me
 Answer Why Me?
 Response – Why Not
Me?
Ask Questions
 Family
 Friends
 Team mates
 Enemies
 Professors
 Employers
 Describe Me
Examination…

 Good

 Bad

 Ugly

 Unmentionables
Processing
 Strengths

 Improvement Areas

 Not Personal

 Professional
Growth
Perceptions

 Leadership
 Activities
 Professional image
 Personal image
 Social Media
Condensing

 Capture you
 Relevant
 Irrelevant
 Eliminate fluff
 Pertinent
 Elevator speech
 Tombstone
Market You …….

 Experiences
 Leadership
 Research
Uniquely YOU

 My swoosh is
bigger than
yours!
Personal Statement

 Why Graduate
School?
 How have you
prepared?
 You earn the PhD,
then what?
Personal Statement
 Passion
 Compatible
 Motivating
factors
 Characteristics
 Journey
 Who Are You??
Opening Statement

 Attention
grabber
 Enticing
 Readers
Decision
 Generate
Questions
Reviewers
 Proof read
 Spell check
 Solicit Readers
 Read
 List memorable
pieces
 What drew you
in?
Essayedge.com Examples:
 I envy people with a lot of time in their hands.
 I have an extensive knowledge of the value of
intelligence.
 I was totally free except for the rules.
 It was like getting admitted to an Ivory
League School.
 In a word the experience taught me the
importance of dedication, friendship and
goals.
End Result...

 Campus invite
 Phone interview
 Opportunity to
learn more about
you
Variety
Summary

 Ask Questions
 Why? How? Then
 Examination What?
 Process  Who Are You
 Condense  Opening Statement
 Market You –  Reviews
Unique  End Result
Thanks!

 Big 10 + Grad Expo


 Participants
 Organizers
 Assisting staff

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