Haleeb Food

Limited
 About Us

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Umair
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 Contents of the day

Innovative
Problems entrepreneursh
ip
Departmentalizati
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Company
on
2 4 Recommendati
overview HR Department ons and
conclusion

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Company
Overview
 History Overview
Haleeb Foods Ltd. was incorporated on July 1st, 1984 with a capital of Rs.46 Million under the
name of Chaudhary Dairies Limited which was renamed as CDL Foods Limited and now it is known
to be as Haleeb Foods Limited (HFL). Haleeb Foods Limited started its operations, becoming one of
the pioneers in the Pakistani dairy industry with its state-of-the-art plant.

1984 Founded as Chaudhry Dairies Limited

1987 Started sale of packaged milk under “Haleeb” brand
1989 Established equity partnership with CC Friesland, Netherlands
1991 Discontinued the partnership with Friesland Frico Domo
1998 Entered in franchise agreement with Cedilac, France
2004 Changed corporate name to “Haleeb Foods
 EVOLUTION

S tarted in 1984 as Chaudary Dairies

Name Changed to Haleeb Foods Ltd in

2004

T urnover of PKR 10 Billion anually in 2006

Vision Mega Ltd purchased huge chuked of shares

and brought new young management.
 INTRODUCTION

Haleeb Foods Limited, one of the largest Dairy Processing

company in Pakistan.2nd largest processor capacity of various milk
processing companies. It is also producing, products other than
milk.
Mission Statement
“To build branded food business to improve quality of life by
offering tasty, affordable and highly nutritional products to our
consumers while maximizing shareholder’s value”
 MILESTONES
9002 Certification HFL is the first food company and so far
the only dairy company in Pakistan to
get ISO 9002 Certification - a Quality
Management System.
HACCP
HACCP (In process controls for safer products)

ISO 14000
ISO 14000 (Environment-friendly operations)
 OBJECTIVES OF THE COMPANY

TO TARGET NEW EMERGING TO DEVELOP PRODUCTS WITH

SEGMENTS OF MILK MARKET. INDIGENOUS TECHNOLOGY
AND RESEARCH

01 03 05

02 04
TO BE AN INNOVATIVE TO DELIVER CONSISTENT TO IMPROVE ALLIANCE WITH
MARKETING AND RESEARCH QUALITY TO OUR CUSTOMERS OTHER COMPANIES IN
ORIENTED COMPANY TECHNOLOGY
 PRODUCT RANGE OF HALEEB FOODS

The quality products of haleeb is as per the

standards of ISO & HACCP.
The products can be divided into following:

ConsumerProducts

Industrial Products

Exports
 CONSUMER PRODUCTS

Dairy Products

 Daizy Butter  Daizy Yogurt

 N’rish  Liquid Tea Whitener
 Powder Tea Whitene r
 Cream
 Lassi drink  Daizy Cheese
 Tea Max  Asli Desi Ghee
 Fava
 CREMYUM
 Nutrious Thick Milk Tropico
UHT Milk
 Tropico Nectar
 Dairy Queen
ilk  Good Day 100% Pure
 Haleeb Nutrious Thick M
 Tropico Fruit Drink(Mango,
 Candy Up Flavored Milk
Apple, Mix)
 Skimz Liquid Milk
 Skimz Powder Milk
 Haleeb Skimmed milk Powder (SMP) was
introduced in 1992. Apart from internal use, it is
INDUSTRIAL PRODUCTS also sold as bulk products. Instant Full Cream
Milk Powder (IFCMP) was introduced in 1996.
Both products are sold in 25 kg bags.

GREENLAND
EXPORTS

CHINA
Haleeb foods limited started exporting its
products in 1999 and has done business with
customers in Korea, Afghanistan and china,
United Kingdom.
It exports Desi Ghee to South Africa cream, milk
and fruit juices UK. Powdered milk and ghee to
Qatar. It is also planning to export its products UNITED
STATES OF
to Canada, Dubai and Uzbekistan AMERICA
 SWOT ANALYSIS

Strengths Weaknesses
-ISO Certified -Less promotion
-Advanced Plant -Weak Distribution network
-Qualified Workforce -Excessive focus on profitability

SWOT
Opportunity
Threats
-Can Export its Juices
-Strong Competitors
-Can works on Diversification strategy
-Price Sensitive consumer
-Can work jointly with other companies
-Local distributors with unbranded products
DEPARTMENTALIZATION
 ORGANIZATION STRUCTURE

Chairman

Mananging
Directors

Quality Information
Technical Operations R &D Marketing Sales HR Finance Supply Chain Food Services
Assurancce System

Maintenance Production Quality Control Brand Team Sales Team HR Functions Accounting Warehouse

ProjectsS Administration Quality Sessions Customer Care Finance Milk Procurement

Purchase
Imports
 Departments Of Haleeb Food

There are following department in Haleeb Food:

 Finance Department
 Technical Department
 Sales Department
 Marketing Department
 Department of Human Resources
 Research and development R&D
 Department of Quality Assurance
 Operation Department
 Information system
 Supply Chain
 FINANCE DEPT. MARKETING DEPT.
Head of Finance Dept. Jan Muhammad Head of Marketing Dept. Iqbal Jutt

GMFinance

GMM
Iqbal Jutt
Manager Treasury Manager
Accounts

Brand Manager Asst Brand Brand Activation NaginMark

manager Executives
Customer/Employee Sharjeel eting
Adil Yasir coordinator
Services
a

Function:
Creating a wide range of marketing Materials
Managing all marketing
Function:
Financial Analysis/Budgeting ISD Taste Trial Activity Planning & executionStatutory
Analyses of Projects’ Progress and financial and Media Planning
program reporting thereon Sales Consultantance
Statutory Reporting Data Collector
Compliance Promotions
Taxation
Departmental Auditor
 Dept. of HUMAN RESOURCE
Dept. of Quality
GM HR:
Manger HR:
Oamenr
M Haassgan eJanm
jua
Salman Nawazish
ent
ASSURANCE

Deputy HR: Manager: Muhammad Nadeem Bhutta. Head of Quality ass. Dept. : Mr. Iftikhar Ahmad

GM Quality Assurance
GM Human
Resource

Manager Quality Manager Quality System

Manager Control
Manager HR Manager IR
Admin

Function:
 Training and development (T&D)
 Organization development
 Career development
 The “new learning and performance wheel”
 Strategic management and HRD
 The supervisor’s role in HRD
 Organizational structure of the HRD function
Function:
 Establish quality and reliability standards.
 Maintains product quality
 Devising evaluation tests, methods, and
procedures.
 Preparing the quality assurance budget,
scheduling expenditures,
 Establishes raw material standards
HUMAN RESOURCE MANAGEMENT DEPT.
 HUMAN RESOURCE DEPARTMENT OF
HALEEB FOODS

HIERARCHY OF HR
Dept. G M HR
Omer Hassan Janjua .

GM HR: Omer Hassan Janjua

Asst. Manager HR Asst. Manager IR
Manger HR: Salman Nawazish Muhammad Nadeem Salman Nawazish

Deputy HR: Manager: Muhammad Nadeem Bhutta.

Total workforce of HFL consist of 3000 exceptional individuals to support its operations; out of
which 900 are permanent, employees 600 are on contract and 1500 are of third party.
The Human Resource Department of Haleeb Foods Limited (Formerly CDL Foods Limited) means
the policies and practices involved in carrying out the “people” or human resource aspects of a
management position.
 HUMAN RESOURCE DEVELOPMENT
FUNCTION

 Recruitments/interviews.
 Training/induction/development
in the organization.

 Revising, creating, implementing HR policies,

 Performance Evaluation, ensure maximum
efficiency.
 Manage schedules and deadlines.
 Competency, Physical Facilities, Benefits &
Incentives
 Dealing with all the matters related to the labor
and industrial relation issues.
 Strategy Development along with Marketing,
operation and finance departments
 HUMAN RESOURCE DEPARTMENT OF HALEEB
FOODS
HR Policies
Dress Code: Dress code is formal
Working Hours: 9:00 pm To 5:00 pm, 1 hour break in routine
except Friday.
Paid Vacations: 10 Sick leaves, 10 Casual leaves, 20 Annual
leave.
Job Security: Job security is on the bases performance

Warning letters issued to Employs before terminating them.

 HUMAN RESOURCE DEPARTMENT OF
HALEEB FOODS

COMPETENCY, PHYSICAL FACILITIES, BENEFITS & INCENTIVES

Various rewards may help achieve Maximum efficiency. For Example in case of Haleeb juices,
bonuses or commission should be given to members of sales force/personal selling teams whom
sale more units of juice packets. Competency modelling
Competency modeling model is basically designed in the Human
Resource management to check out the different sort of
competencies, skills, abilities and performances required to
complete a certain level of job. job competency-modeling model
is designed in such a way that from this model it can be judged
easily how many competencies that supervisor has and in which
competence he is lacking Depending upon Employees
performance evaluation,
HUMAN RESOURCE DEPARTMENT OF
HALEEB FOODS

they are given incentive and benefit:

 Mobile

 Conveyance facilities

 Vehicle (for GMs, MD)

 Fuel allowances

 Entertainment Allowances

 Medical benefits Home rent Allowances

 HUMAN RESOURCE DEPARTMENT OF
HALEEB FOODS
TRAINING AND DEVELOPMENT

The HR department of Haleeb foods mainly focuses on training and development of their employees. In this
regard many training and development activities always continues.
Some of these activities carried out by Human resource department of Haleeb foods is as:
Training Session of production Department at RYK Plant Dairy Services Activities a Layyah Main Cente

Session #01 On dated 13th October-17, Layyah Milk collection tea

Session #02 organized a farmer’s day and animal health camp at su
Topic: Introduction
to Aseptic Topic: Housekeeping center 90TDA, where more than 80 farmers participate
Technology Implementation Layyah team educated the farmers on following topics an
did treatment of some animals.
1. Aflatoxin
2. Cause of Aflatoxin.
3. Source of Aflatoxin.
4. Prevention of Aflatoxin.
5. Mastitis
6. Importance of ample water availability for animal healt
 HUMAN RESOURCE DEPARTMENT OF
HALEEB FOODS
RECRUITMENTS
Process of Recruitment at Haleeb foods Limited
After interviews staff often assign Hiring: Once the candidate accepts the job
applicants one or more standardized offer, he or she is hired. This kicks off a
tests to assess personality type, phase of filling out and filing paperwork
physical suitability for the job, Hiring related to employment including eligibility to
work forms, tax-withholding forms, and
Talent company specific forms.
Interviews Assesment

Job
Description
The job requirements form the cognition (reasoning, memory, Initial interviews with
basis for the job description. perceptual speed and accuracy, math, applicants are typically
Other necessary information phone calls with HR
and reading comprehension), and/or
includes essential functions to representatives. These
emotional intelligence.
be performed in the role and interviews determine if
the advantages of working for applicants have the
the company (i.e., workplace qualifications needed to do
the job and serve to further
environment, compensation
narrow the pool of
and benefits, perks. candidates.
 HUMAN RESOURCE DEPARTMENT OF
HALEEB FOODS

Activities of HR department for Recruitment

Recently, Haleeb Foods Limited Conducts its Recruitment Drive at LUMS

Haleeb Foods Limited (HFL) conducted a recruitment drive for their Graduate
Trainee and Internship Programs at Lahore University of Management Sciences
(LUMS), on February 20. Mr.Omer, Head of Human Resource, Haleeb Foods
Limited, started the session by introducing the company. She told the students
that HFL is a leading food and beverage company in Pakistan with a strong focus
on the hygiene, nutrition, health and well-being of its consumers. HFL is a pioneer
of the dairy sector in Pakis tan and has contributed substantially to the continuous
growth of this sector.
 HUMAN RESOURCE DEPARTMENT OF
HALEEB FOODS

LABOR RELATIONS
Haleeb foods Limited give importance to its relations with labors as any organization can only
achieve their organizational goals and vision only through teamwork. The HR department of
HFL always works for their employees especially labors. In this regards they arrange sessions
with their labors in order to solve their problems and to develop a good relation.

Awareness Session on EOBI, PESSI & WWB Benefits

HR manager on EOBI, PESSI & WWB for employees,

organized a full day awareness session, how they can get
incentive and benefits from government’s schemes. The
session was organized at BHP plant facilitated by concerns
from respective government bodies.
PROBLEMS
  Promotion
Unattractive advertisement, Haleeb didn’t focus on
advertisement of their brand but other players in market put
huge investment on promotion of their products
 Losing to loose milk 1.3Billion
L
 Quality Packed
The Pakistani milk market is also a unique one. Loose milk 38
The quality of Haleeb’s product also accounts for 95 percent of the total milk market in the Billion
went down allowing other players to country. The remaining five percent is shared between Litres 36.7
take their market share. packaged milk supplier giants like Engro and Nestlé and some Billion L
Loose

former leaders like Haleeb.

 Limited their own Product Milk Production in Pakistan
They have really limited the use of their product through their own
advertisement by saying “CHAYE BANAYE KHOOB HALEEB”. These  Failed to focus all age groups
were the serious concerns for their product, they are themselves
 Price saying that their milk is only tea purpose through this campaign, so
what about drinking HALEEB MILK. Is it harmful to drink HALEEB  Distribution channels
Priced higher thManilk?
other quality Haleeb’s distribution channels are also not good and their
brands and no product is not delivered at every store and shop. Retailers
discount offers. complains that HFL do not provide replacement to the expired
 Less Focus on Their Core-Product products. 52% Year 2007

The downfall of the company can mostly be attributed to the

previous management’s shift in focus from their core product, Haleeb’s shares in White Milk
Market
white milk, to other categories.
2% Year2017
RECOMMENDATIONS
 RECOMMENDATION

IMPROVE QUALITY: First Haleeb Foods Limited must need to improve their quality
of products.

REDESIGN PACKAGING: They need to redesign their packaging, especially in Tetra

packs 6 layers, proper labeling on packaging and should also introduce new sizes.

FOCUN ON WHITE MILK: They need to focus their strong hole, which is their white
milk. The market value of white milk, has immensely gained in Pakistan.

IMPROVE DISTRIBUTION CHANNEL : The shopkeepers complains that Haleeb

TARGET MAJOR CITIES: They should target main cities of Pakistan and
should provide fast and easy access of product through home delivery for
retailers.

INTRODUCE HRIS: Human Resource Department of Haleeb Foods Limited

should introduce HRIS (Human Resource Information System) to increase
the efficiency of the Department.

PROVIDE PROMOTIONAL OFFERS: They should provide more profit margin

for retailers so that they can cover more areas in order to increase their
product consumption and should provide seasonal offers and discounts.

Decentralization of decision making so that decision making should be

 CONCLUSION

Haleeb Foods is well-know and well establish company, which is

competing with multinational companies and once had 70% market share
in dairy industries due to which was market leader. The Haleeb Foods are
trying their best to properly perform their operations. The locations,
which they have selected for their operations, are beneficial for the
collection of milk and distribution. There layout helps to facilitate their
employees, flow of information and operations. However, there are some
short falls, which they can,must
INNOVATIVE
ENTREPRENEURSHIP
 Entrepreneurship Mindset

Guest Speaker
 Dr. Asim Tanveer, Member of ORIC University of the
Punjab
 Mr. Syed Muhammad Salman Mehdi, Educational
leader
 Entrepreneurship Mindset

Innovation
The application of better solutions that meet new requirements, unarticulated
needs, or existing market needs.
 It must be replicable at an economical cast
 Must satisfy specific needs

What is Entrepreneur mindset?

The capability and willingness to develop organize and manage a business venture
along with any of its risks in order to make a profit
 Entrepreneurship Mindset

SEVEN QUALITIES OF AN EAGLE MINDSET:

1: VISION:
i. An eagle has a keen vision. Their eyes are especially
designed to for long distance focus and clarity.
ii. The eagle eye is among the strongest in the animal n
kingdom, with an eyesight estimated to 4 to 8 times
stronger than the average human is.
iii. If u do not have a vision, your life becomes just an
order of events
2: FEARLESSNESS:
i. An eagle has absolutely no fear of its prey, no matter
what the size.
ii. Enable us to do un believable things.
iii. Fear of failure?
F E A R….
 Entrepreneurship Mindset

3: TENACIOUS:
i. Tending to keep a firm hold of something: clinging or adhering closely
ii. ENERGY AND PRESISTANCE Conquers all thing.
iii. AMBITION: Is the path of success.
iv. IF U CAN’T FLY THEN RUN….MARTIN LUTHER.

4: NURTHURING:
How mother eagle teach eaglets.
5: HIGH FLYER:
i. Eagles are able to fly at an altitude of 10 thousand feet, and they are able to
swifty land on the ground.
ii. This represents high ambition.
iii. Lack of ambition results in PROCRASTINATION and inaction.
 Entrepreneurship Mindset

6: Never eat dead meat:

i. It means it creates its own world

ii. You are 100 percent responsible for your own life.
iii. INNOVATION AND CREATIVITY.
iv. Colour ur own canvas.
7: vitality:
i. The State of being strong and active.
ii. RE BIRTH of an eagle.
THANKS FOR WATCHING