Creativity & Innovation in a Fast Changing World

, AIMIT, St Aloysius College Lestan D’Souza

 Creativity & Innovation in a Fast Changing World

, AIMIT, St Aloysius College Lestan D’Souza

 Creativity & Innovation in a Fast Changing World

Changes and Challenges

• Fast Changing Environment
• Digitally Connected
• Globalized
• Generation Gaps
• Information overload
• Changing behavior/ life style

, AIMIT, St Aloysius College Lestan D’Souza

 Creativity & Innovation in a Fast Changing World

Creativity and Innovation in a fast

changing world
• Competition
• Customers
• Employees
• Production process

, AIMIT, St Aloysius College Lestan D’Souza

 Creativity & Innovation in a Fast Changing World

Locus of Change The old world The new world

 Ownership of  Renting or leasing

factories
 Competitive access to
 Slow access to local globalized capital
capital
 Local and focused
Barriers to  Advertising intensity advertising, Shared
advertising
competition
 Dominant market  Distributed market share
share  Change the a head of
the curve
 Follow the industry
leader

, AIMIT, St Aloysius College Lestan D’Souza

 Creativity & Innovation in a Fast Changing World

Locus of change The old world The new world

 Customer ignorance  Informed and perceptive

customers

 Customer apathy  Customer enthusiasm

Customers and passion

 Customer constrained  Customer product

choices design involvement

 Customer satisfaction
management

 Customer delight
management

, AIMIT, St Aloysius College Lestan D’Souza

 Creativity & Innovation in a Fast Changing World

Locus of The old world The new world

change

 Fixed repetitive jobs  Job rotation, enlargement,

enrichment
 Piecemeal wage rate
 Job benefits, bonuses
 Employee
Employees Carrot/sticks  Job learning
management
 Employee customized
 Jobs outsourcing motivation

 Employee firing  Jobs replacement

 Job displacement

, AIMIT, St Aloysius College Lestan D’Souza

 Creativity & Innovation in a Fast Changing World

Locus of change The old world The new world

 Job routines  Job co-designing,

co-creating and
 Plant shutdowns co-appraisals

 Plant relocations  Competitor collaboration

Production Process  Work boredom  Best practices

 Production  Plants redesign

inefficiencies  Job relocations
 Production innovation
 Traditional  Imagination beats
technologies knowledge

, AIMIT, St Aloysius College Lestan D’Souza