Oculi

Studio
By:
Chloe Ortega
Colobong, Chelsea Gail B
Chuason, Joseph
Miranda, Benedict
Jordan, Melvin
Tenoso, David John
Oculi Studio

Oculi Studio offers reading glasses that have flashlights by the side
intended for intermediate students who do lots of reading. We are in a
mission to give convenience to every students so that they could read
even in dark places.
 The
problem
 AB Students are always assigned to readings as part of their program. They would
take their time in understanding and digesting what they are reading. Some of it
may not easily sink in, causing them to spend more time finishing their readings.
Spending more time reading can lead to staying up all night.
Why wear occuli studious?

 It is comfortable to wear
 It reduces eye strain
 It is ready to use anywhere in the dark
 It has led light, warm light feature
 It made from bioplastic and carbon fiber
THE SOLUTION
 The future owner of these glasses wouldn’t have
to strain their eyes whenever they would have
lengthy readings. They wouldn’t have to carry
too many items, such as a highlighter in one
hand. Everything needed for readings can be
found in these glasses.
 Full view of the highlighter
THE OCULI GLASSES BY OCULI STUDIO
Why now
Because everyone has always something to read and we are very sure
that TODAY is the best time to offer innovative reading glasses.

 90% made of plastic

 2nd in innvoation award 2019

 50000 pending customers in the first month

 1st in glasses demand

 Market Opportunity,
Documentation & Survey Results
 In summary, the average readings of the respondents which are the AB students
are four to five readings per day and they see the significance and the
opportunity to study better if they will use Oculi studio’s product.
Out of 20 respondents, 75% of them says that it
takes 1-2 hours to finish ONE reading.

How long does it take you to finish one reading?

1-2 hours 3-4 hours

Out of 20 respondents, 50% of them says that
they use desk lamp when reading.

Do you use a desk lamp for your readings? (If no, please
proceed to the next question)

yes no
Out of 20 respondents, 80% of them says that
using highlighters helps them a lot to digest
their readings.
Do you use highlighters for your readings?

yes no
Out of 20 respondents, 95% of them says
that If the product is available today,
they will purchase it.
If this is available today, would you purchase our product?

yes no
 COMPETITOR ANALYSIS
 Today, there are lots of companies that offer different kinds of glasses with variety
of colours, style, and materials used. There are EO, Eyestudio optical center, ideal
vision and many more. It is very hard to reach the market because there lots of
brands that already have a status and popularity among the people. Although,
Oculi studio is confident enough to introduce the new product called “Oculi
glasses” to the public where all the people needed for readings are there such
as the light with adjustable brightness and a highlighter, in addition to that it is
very durable and cannot be easily broken because the materials used for the
frame is carbon fiber and bioplastic.
TRACTION
 Oculi studio believes that the new product called “Oculi glasses” that will be
offered to the public will create big impact and great conveniences to the
students when they are studying and doing lots of readings(may it be because of
the school work or simply because reading different kind of books is their passion.
FINANCIALS
 A pair of oculi glasses price ranges from 2000 to 5000 pesos, depends on the size
and design. Its cost will range from 1500-3000 pesos. Its price will create
competitive advantage because every peso in its price will be worth it due to its
durability and innovative features.