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SOCIAL MEDIA

MARKETING PLATFORM
FACEBOOK
 It is a native publishing platform has been rumored
since the social network changed its News Feed
algorithm to favor quality content in 2013.

 Since, that update, facebook has become one of the top


referres of traffic to news sites & blogs of all sizes, and
in the summer of 2015, traffic analytics company parsely
revealed that facebook had even overtaken google as no
1 referrer of traffic to news sites.
LIKE, SHARE & COMMENT ON
FACEBOOK
GOALS
 Facebook goal is to connect people to the stories, post,
videos or photos.
 It is social media platform for business to use to reach
their target market whatever that audience may be.
 Interact With Customers and Your Community
 Advertising
 Networking and Spreading News
 Increasing Sales
BUSINESS GOALS
MAXIMIZE SOCIAL BUSINESS
 Photos
 News feed
 The like button
 Messenger
 Relationship status
 The wall
 Social plugins
 Embed-in-past
 Events
 Timeline
GROW YOUR BUSINESS
 Connect with the people who will love your business
 Make connections that matter.
 Accomplish your business goals.
 Tell your story beautifully on any people.

 Find fans & followers (Let them find you) :


 Build an online home for your business
 (With the help of facebook pages)
 Proactively reach new customers
 (With the help of facebook ads)
 Find new way to inspire with video
 (With the help of video)
FIND FAN’S & FOLLOWERS
YOUR FAVOURITE FACEBOOK APPS PUT
ANY MARKETING GOAL WITHIN REACH
 Build Brand Awareness :-
Start building or boost your online presence.
 Promote your app:-
See how digital marketing can drive installs & engagement
 Grow sales online :-
Turn shoppers into buyers with ads that increase online sales.
 Increase Local sales :-
Connect your online marketing efforts to your physical shop.
 Generate leads:-
Make it easier for people to show interest in your business.
 Retargeting existing customers :-
Reach people who have already interacted with your business.
TOOLS TO UTILIZE : ADVERTISING

 Facebook advertising is really picking up speed in the


business world.
Live video projected to grow
 Facebook has a strong desire to reinvent itself as a hub
for video, which could lead to bidding wars for content
such as live sports.

 Number of active users per month: 1.59 billion


approximately.

 Facebook Provides an analytics tool whereby companies


can view weekly reports detailing new fans, no of
interactions & types of action taken on their pages.

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