MADE BY : KUNIKA

SWOT analysis is a strategic planning

mathod used to evaluate
theStrengths,Weakness,Opportunities,a
nd Threats.
 It involves specifying the objective
of the business and identifying the
internal and external factors that
are favorable and unfavorable to
achieve that objective .
 Techniques is credited to Albert
Hamphrey.
Strength is a good or beneficial
quality or attribute of a person or a
thing.
We are able to respond very quickly
and no need for higher management
approval .
It helps to create a strong
reputation in market .
 We can change direction quickly if
we find that our marketing is not
working.
Example : 1.strong brand name.
2.good reputation
among customer.
 A Weakness is a defect in the
organisation that will keep it
from achieving its objectives.
One’s strenght is anoter’s
weakness .
Be truthful so that weakness
may be overcome as quickly as
possible.
Our company has a little
market presence or reputation.
Example:1.high cost structure.
2. A weak brand
name.
An Opportunities is an
favourable situation in the
organisation’s environment.
Our business sector is
expending ;with many future
opportunities for success.
Local government wants to
encourage local businesses.
Our compititors may be slow
to adopt new technologies.
 Removal of international trade
barrier.
Arrival of new technologies.
A Threat is any unfavourable
situation in the organisation’s
environment that is potentially
damaging to it’s strategy.
Developments in the technology
may change this market beyond
our ability to adapt .
A small change in the focus of a
large compititors might wipe out
any market position we avhieve.
New regulation
Increased trade barriers.
Shifts in consumer tastes away
from the firm’s product.
 Have you been using SWOT analysis and
are curious to find out who this concept
came into being? If yes then here’s an
article that tries to trace the SWOT history
and examine how thisw analytical tool has
evolved to it’s current state .
 Over the past few decades one strategic
management technique that has gained
increased acceptance or which has rather
excelled in the field of strategic planning is
the SWOT analysis .
Company
SWOT Analysis
Product SWOT
Analysis
Customer
SWOT Analysis
Competitor
SWOT Analysis
 Knowing one’s streghts helps a person
apply focus on strong points that can
accentuate a business.
 Knowing weaknesss allows knowledge
into what needs to be improved on for
bettering effeciency and the business .
 Using opportunities wisely leads to ways
to better a business if they’re put to
proper use. It’s best to always try to
advance one’s resources and stay on the
top of the game so there’s no feeling
behind.
 Focusing too much strenghts can lead to
ignorance of one’s flaws and can eventually
lead of the weakening of one’s business.
 Focusing too much on weaknesses can lead
to the neglecting of strenghts or cause a
person too look down on their business.
 Missing opportunities is basically a missed
chance to possibly get a business known
,P.S. not all opportunities can help . You
have to think if you’ll benefit positively in
the long run .
 SWOT help a company to see itself for
better and for worse. Companies are
inherently insular and inward looking
SWOTs are a means by which a
company can better understand what it
does very well and where it’s
shortcomings are.
 SWOTwill help the company size up the
competitive landscape and get some
insight into the vagaries of the
marketplace.