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Communication in Management

Presented by:
Muhammad Rashid
Nadia Bibi
Sufian Ahmad
At the end of this presentation the learners will be able to:
1. Define communication
2. Review the basic principles of communication.
3. Describe the importance of formal and informal channels of
communication in organizations.
4. Discuss concepts of organizational and interpersonal communication.
5. Describe the different direction of communication
6. Describe the mode of communication.
7. Describe the factors influencing communication.
8. Discuss the role of communication in leadership
What is communication

• Communication is the exchange

of thoughts, messages, or
information, as by speech,
visuals, signals, writing.

Derived from the Latin word

"communis", meaning to share.
Principles of

• Completeness
• Concreteness
• Courtesy
• Correctness
• Clarity
• Consideration
• Consistency
The concepts of organizational and
interpersonal communication
Organizational communication:
Is the exchange of information, ideas,
and views within and outside the organization.
According to Goldhaber: “the flow of
messages within a network of
interdependent relationships.”
Forms of organizational communication
From a broader perspective, organizational communication takes three
different forms such as:
1. Internal communication
2. External communication
3. Interpersonal communication
• Internal communication
Communication that occurs for carrying out operations of the
• External communication
Communication with external parties or groups.
• Interpersonal communication:
Communication that occurs between two or more people.
The importance of formal and informal
channels of communication in organizations
(i) Formal Communication:
refers to the communication taking place through official channels in
an organisation.
Advantages of Formal Communication:
1. Maintenance of Authority
2. Orderly Flow of Information
3. Permanent record
4. Easy Knowledge of Source of Information
(ii) Informal Communication:
Informal communication takes place in an organisation without
following the formal lines of communication
Advantages of Informal Communication:
1. Speedy & Spontaneous
2. Free Environment
3. Social Relations
4. Supplementing
Direction of Communication

Within organizations, there are three

directions in which communications flow:
• Downward Communication
involves a message travelling to one or more
receivers at the lower level in the hierarchy.
• Upward Communication
the message is directed toward a higher level
in the hierarchy.
• Lateral Communication
takes place among members of the same
work group.
Mode of Communication
• Interpersonal mode
For example:
Students engage in conversation, obtain and provide
information, express feeling and emotion and exchange
• Interpretive mode
For example:
Students understands and interpret
written and spoken language on a
variety of topics.

• Presentational mode:
For example:
Students presents
information, concepts and
ideas to audience.
factors influencing communication.

Factor that influence our communication

• Body language
• Eye contact
• Gesture
• Tone of voice
• Facial expression
• Rubin, M.; Watt, S. E.; Ramelli, M. (2012). “management in
scommunication". International Journal of Intercultural
Relations. 36 (4): 498–505. doi:10.1016/j.ijintrel.2011.12.009