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“KANVA MART’’

Presented by;
SANTHOSH I M
4AI18MBA43

Internal guide External guide


Ms Durgashree C K Mr. Sachin Prahallad
Assistant professor Branch. Manager
Pg Dept.of Management Kanva mart
studies Mysuru
AIT, Chikkamagalur.
Table of contents
1. Industry profile
2. Company profile
3. Vision &mission
4. Products & services
5. Mc kinsey’s frame work
6. SWOT analysis
7. Financial analysis
8. Learning experience
9. conclusion
INDUSTRY PROFILE

Apparel: Personal outfit, garments or clothing etc. including headwear and


footwear.
Apparel industries: The industries which make ready- to-wear clothing.
Apparel manufacturing technology:The processing steps and techniques
involved in the manufacturing apparels for large scale production on
industrial basis for business purpose is called garments manufacturing
technology.
Retail industry: Retail stores are typically more profitable than their
wholesale brethren. By selling its own merchandise at retail, an apparel
company can cut out the middle man and increase profits. However, this
strategy can be risky. Instead of simply designing and producing clothes,
and filling wholesale orders, companies with retail operations have the
added burden of finding store locations with good potential and
managing inventory, while avoiding big markdowns.
COMPANY PROFILE

COMPAMNY NAME KANVA MART

Founder Mr. Nanjundaiah

HEADQUARTERS Bangalore
FOUNDED 1999
INDUSTRY Apparel industry
NATURE OF BUSINESS Manufacturing and retailing
Employees 1000+
Vision and mission

Vision;
“To be the most preferred group for a common man in all the verticals of
operation, with international footprint, delivering sustainable value to all
stakeholders.”

Mission;
“We will become the most admired and responsible Company delivering
sustainable value by
I. Operate property at a baseline level
II. Safe execution of tasks with predictable benchmark pleasant, price and
time
III.Throughout the cost chain or pass-nearby enterprise improvement,
Participate in exceptional practices, care approximately the surroundings,
communities, customers and people..”
Products and services

Kanva mart deals with different varieties of


apparels and retailing such as ;
 BUSINESS SUIT
 JEANS
 SHORTS
 SPORTS WEARE
 T-SHIRTS
 SWEATER
 SWEAT SHIRTS
 SKIRT
 RAINCOAT
 JOCKETS
McKinsey'S FRAME WORK

• STRATEGY;
Strategy seeks to coordinate and integrate the activities of the
various functional areas of a business in order to achieve long
term organizational objectives.
• SYSTEM;
The machine is the organization’s procedures and methods that
screen the daily activities of the business and a way to make
choices. System is the company's discipline, determines the
crowning glory of the business, it needs to be management in
the method of organizational exchange in the predominant
attention.
• Skills;
Skills are the potential of employees to perform properly.
They additionally include skills and competencies. In the
process of organizational alternate, there is often a hassle that
the corporation virtually desires to reinforce the capabilities of
latest techniques or new systems.

• Staff;
The exceptional of the body of workers involves what kind and
wide variety of employees the business enterprise needs, and a
way to recruit, educate, actively and praise.
• STYLE;
Style represents how the agency manages by using top-level
managers, how they interact, what actions are taken and their
symbolic values. In other phrases, that is the management fashion of
the organization's management.

• SHARED VALUES;
The shared values are on the heart of the McKinsey 7s version. They
are the norm and standards that guide employee conduct and
company behavior and are consequently the foundation of each
enterprise.

• Structure;
It represents the business division and units of the manner and
includes who is accountable for the facts. In other phrases, the
structure is the organizational chart of the company. It is likewise
one of the most apparent and effortlessly converting factors within
the framework
SWOT ANALYSIS

Strengths Weakness
•Branding – kanvamart has strong branding in •There are many policy-related issues:
the everyday basics, from casual to work wear No industry status. An annoying mesh of
etc. licenses, permits and registration
•Infrastructure - allows for ease of
requirements to start business.
distribution nationally.
•High Quality Products - The products are
well known for their product quality, •Not meeting the demand of the
consumer trust in quality is built. customer: They are maintaining a good
•Customer service – kanva mart is providing stock of all merchandises but it is
world class customer service. difficult meet the requirement of each
•Brand Loyalist- kanva mart has huge number and every customer in apparel products.
of brand loyal people. It has been already
proved, as the kanva products are the best
seller in the Apparel segment .
•Kanva mart has a huge product mix to cater
every segment of the market
Opportunities Threats
•Retail sector in rural India is almost •Threats from Competitors: the
untouched, presenting tremendous competitors also have a very good
opportunity, more marketing strategic base and are in growing
activities can be done. stage like Brand factory, Coupon,
•New market share: the younger and The Loot, Max etc.
informed to crew - following up on •Price of land and lease rentals are
the point on expanding their range of high while margins are low.
clothes beyond just the basics.
Expansion in other states
FINANCIAL ANALYSIS

 The debtor turnover of the company increased by 4.64 crores in the year
2017/18.
 working capital has been increased compared to last 3 years but
compared to previous year 2016/17 it has been decreased by -0.42 crores
in the year 2017/18.
 Inventory represents the company's raw materials, work-in-progress
goods and finished goods has been increased by 7.36 crores in the year
2017/18.
 Total current asstes has been increased by 29 crores in year 2017/18.
 Provisions has been decreased by -0.21 crores in the year 2017/18.
LEARNING EXPERIENCE
 There was a great opportunity for me to do my internship there. I was involved
in many promotional schemes in sales, learnt about the Retail sector, company’s
history, how they promote the company, how to manage sales department to get
more sales, etc.
 I started my project work in the company as well as I was looking at other works
that was allotted to me. The best learning experience was that I started from the
very basics of getting the overall idea. From this internship, it helped me to
understand the customer behavior and what they are look for also I learnt how to
handle customer obligations and communicate with a customer in a better way.
 I had a very pleasant learning there. I got to know about how the marketing takes
place and its working style of different departments. The guide helps me to
understand how to handle the people in the shop. In conclusion, I would like to
state that by the experience of this project, the theoretical knowledge has no
meaning without the practical approach. Both theoretical and practical knowledge
serves as the two faces of the same coin. This learning experience is valuable for
me because I got an opportunity to understand the market situations and customer
values
Conclusion
 In conclusion, I would like to state that by the experience of this project,
the theoretical knowledge has no meaning without the practical approach.
Both theoretical and practical knowledge serves as the two faces of the
same coin. This learning experience is valuable for me because I got an
opportunity to understand the market situations and customer values
THANK
YOU

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