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  • Consumer Insights Fundamentals

    Загружено:

    Aniket Garg
    10 просмотров6 страниц
    The document defines key metrics used to measure TV viewership: Reach is the percentage of the available audience that viewed content for at least 1 minute. For the example, reach was 60% of the 10 available people or 6 people. Time Spent Viewing (TSV) is the average time in minutes spent viewing by reached viewers. Here it was 2.33 minutes. TV Rating (TVR) incorporates reach percentage and TSV to give a time-weighted viewership percentage, here 28%. TVT (Television Target) represents the total number of impressions, here calculated as 2.8 by multiplying reach of 6 by the TSV of 2.33.

    Исходное описание:

    TV measurement. Basic Fundamentals

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    The document defines key metrics used to measure TV viewership: Reach is the percentage of the available audience that viewed content for at least 1 minute. For the example, reach was 60% of the 10 available people or 6 people. Time Spent Viewing (TSV) is the average time in minutes spent viewing by reached viewers. Here it was 2.33 minutes. TV Rating (TVR) incorporates reach percentage and TSV to give a time-weighted viewership percentage, here 28%. TVT (Television Target) represents the total number of impressions, here calculated as 2.8 by multiplying reach of 6 by the TSV of 2.33.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    10 просмотров6 страниц

    Consumer Insights Fundamentals

    Загружено:

    Aniket Garg
    The document defines key metrics used to measure TV viewership: Reach is the percentage of the available audience that viewed content for at least 1 minute. For the example, reach was 60% of the 10 available people or 6 people. Time Spent Viewing (TSV) is the average time in minutes spent viewing by reached viewers. Here it was 2.33 minutes. TV Rating (TVR) incorporates reach percentage and TSV to give a time-weighted viewership percentage, here 28%. TVT (Television Target) represents the total number of impressions, here calculated as 2.8 by multiplying reach of 6 by the TSV of 2.33.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 6

    Reach

    Average No. of People who have viewed a particular TV Content for at least 1 minute.

    - Doesn’t Watch TV

    Reach (000s)
    Total No. of Available People – 10

    People that watch TV for atleast a Min - 6 Reach %

    Therefore, Reach = 6/10 = 60%


    1
    Strategy and Consumer Insights
    Time Spent

    - Doesn’t Watch TV

    2 3 1
    Total Program Time = 5 Mins

    5 2 1

    TSU = 2+3+1+5+2+1 = 1.4 TSV = 2+3+1+5+2+1 = 2.33


    10 6
    TVR (%)

    Time Spent Reach

    3
    TVR
    A Time Weighted Figure which also accounts for Time Spent by a Viewer along with the Reach

    - Doesn’t Watch TV
    2 3 1

    Total Program Time


    = 5 Mins.

    5 2 1

    Reach = 6/10 = 60%

    TVR = Reach% * TSV = 60% * 2.33

    Total dur 5 mins

    Therefore, TVR = 0.28 or 28 % 4


    TVT

    TSV
    Reach
    Duration

    5
    TVT
    TVT represents the number of impression created by program/ channel/ genre

    - Doesn’t Watch TV
    2 3 1

    Total Program Time


    = 5 Mins.

    5 2 1

    Reach =6

    TVT = Reach * TSV = 6 * 2.33

    Total dur 5 mins

    Therefore, TVT = 2.8 6

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