Theodora Regina Yanto Andy Firmansyah Arief Setiadi Lukman Prabowo

Problem Background

Technology disruption that shuting

down the offline store in retail
industry
1. Unreachable Location Store
2. Operation Hours
3. Conventional Shopping
Company Profile

Name : P.T. Lion Super Indo, LLC

Establish Year : 1997
Owner : Dick Boer / CEO / Delhaize Group
Available Stores : 129 Stores (Jabodetabek,
Jawa Barat, Jawa Tengah – DIY, Jawa Timur,
Lampung.

"Lebih Segar", "Lebih Hemat" dan

"Lebih Dekat".
Focus & Commitment
Competitor –
Supermarket

Service -
- Food court
Home Delivery (Electronic
-
-
Self Check Out Facility
Free frying / grilling fish
- Food court

& Furniture Products) (fresh from the aquarium)

Product - Groceries
- Electronic & Furniture
-
Groceries
- Personal Care
- Groceries
- Electronic & Furniture
- Fashion - Private Label Product - Fashion
- Private Label Product - Seafood & Frozen Food - Private Label Product
- Personal Care - Snack & Drinks - Personal Care
- Seafood & Frozen Food - Seafood & Frozen Food
- Snack & Drinks - Snack & Drinks

Place -
- Own
Has 2 stores in Indonesia
- Own
- Located in mall -
- Own
Has 99 stores in Indonesia
- Has 118 stores in Indonesia

Membership Carrefour Mega Card Member Superindo Permata Hero Card

Sources: Company Website

Competitor –
Minimarket

Service - Online Ticketing &

Payment
-
-
Self Check Out Facility
Free frying / grilling fish
-Courir Services
- Cash Loan Service
- Courir Services (fresh from the aquarium) - Online Ticketing &
Payment

Product -
- Personal Care
Private Label Product
-
Groceries
- Personal Care -
- Personal Care
Private Label Product
- Frozen Food - Private Label Product - Frozen Food
- Snack & Drinks - Seafood & Frozen Food - Snack & Drinks
- Snack & Drinks

Place -
- Own building
Located in Office, Mall &
- Own building
- Located in mall -
- Own building
Located in Office, Mall &
Apartment - Has 118 stores in Indonesia Apartment
- Has 17.211 stores in - Has 13.726 stores in
Indonesia Indonesia

Membership Indomaret Card Member Superindo Kartu Member Ponta

Sources: Company Website

1. Type of Revenue Stream
One-time Revenues dan Asset Sale
2. Pricing Mechanism
Price could be feature dependent and customer segment dependent
3. Competitive Advantage
Convenience and Easy for the Target Market (Worker that work late and come
home late but need to buy some groceries or shop for daily need)
Go home by car  Drive Through
Go home with commuter  Find the display that can be ordered and pay online
on the station, the goods delivered to their home immediately, no need to
carry
heavy shopping bag
Cost Reduction
- No need to park your car (saving time)
- Flexibility
- Less Cashier
- Dont need sales promotion girl
- Less Warehouse Big Display
- Decreasing cost of printing
New Strategy to Enter the Blue Ocean

1. Drive Thru
2. Superindo Cart
3. No cashier concept
 - Supply chain - Cashier
management - Daily Product - Customer services - Mass Market
(procurement, - Home Cleaning - Advertisements
logistic & inventory) Product - Online catalog & website
- Personal Hygene - Free voucher
Product - Discount & Loyalty
- Direct Distributor
- Ready to eat program
- Manufactures
- Payment Getaway & product
Bank
- Physical store
- Vendor relationships
- Distribution systems
- Highly skilled
management
- Procurement network

Retail sales
- Cost of Goods Sold - Hosting website
- Maintenance
Product placement
- Utilities
- Employee’s salary & benefit
- Depreciation of building & transportation
 NEW
BUSINESS
CANVAS
MODEL
 - Supply chain - Cashier
management - Daily Product - Customer services - Mass Market
(procurement, - Home Cleaning - Advertisements - High tech customer
logistic & inventory) Product - Online catalog & website - Worker
- Direct Suppliers - Personal Hygene - Free voucher
- Manufactures Product - Discount & Loyalty
- Ready to eat program
- Payment Getaway &
Bank product
- 4.0 industry - Easy to reach
- Fast services - Physical store
- Vendor relationships
- Drive Thru
- Distribution systems
- Highly skilled - Superindo Cart
management - No cashier concept
- Procurement network

- Retail sales
- Cost of Goods Sold - Hosting website
- Utilities - Maintenance
- Product placement
- Employee’s salary & benefit - Application - Increasing convert to sales
- Depreciation of building & transportation
THANK YOU @PAK JIMMY.