A summer training report on

“CONSUMER AWARENESS.”

PRESENTED BY:
Gyanendra Tiwari
M.B.A(3rd sem)
Roll no:1801170064
 Objective of Research.
 Company Profile.
 Research Methodology.
 Limitation of study.
 Data Analysis & interpretation.
 Findings.
 Suggestion.
 Conclusion.
 Bibliography.
 Annexure.
 To Know about awareness of company.
 To Know interest in customer.
 To check the interest of different verticals among the
consumers.
 To check the interest of the flying kids segment among
different pre schools owners.
 Global Arcus is the largest academic consulting company of
India for International students coming India to study.

 International students coming to India for study are

getting free counselling in their own country by Global
Arcus. Each and every students coming to India for study
has received scholarship through us.

 we are associated with more than 100 universities/schools

of India where we provide scholarships.
 From last 9 years more than 3000 students from 54
countries have benefited from our scholarship
program and studying/studied in India.

 This business English course is for anyone who wants

to complete successfully in today’s global workplace.
We offer this course at a range of levels.
 Arcus Multi Services is a Strategic Management
Consultant, We devise and move through a sound
process – from Vision, to Planning, to
Implementation – and achieve strategic and
effective results. Our business is having a
presence in many nations wherein we operate
from USA, INDIA, MAURITIUS, NEW ZEALAND,
KENYA and NEPAL. We work in many verticals like
Business management Consultancy, International
Trade, Expanding Business Internationally,
International Pre-School, International Tour &
Travel, Foreign Studies, Foreign Placements etc.
 RESEARCH DESIGN:
DESCRIPTIVE RESEARCH-
 The Descriptive research methodology is also known as EX-POST
FACTOR RESEARCH,the basic characteristics of this method is that
the research is no control over variable,he can only respect what has
happened or what is happening.
 Descriptive research include survey and facts finding enquires of a
different kinds.In social science and business research we quite often
use the term.
Sampling Method:
Simple Random Sampling
This type of sampling is also known as chance sampling.Under this
sampling design every item of the universe has an equal chance of
being selected in the sample.
 Sampling Plan-:
 Sampling Technique :- convenience sampling
 Sampling area :- Allahabad
 Sampling Size-65
 Sampling Frame-pre school owners (15) , Student (25)
tour and travels (25)
 QUESTIONNAIR
PRIMARY DATA

TELIPHONIC
DATA INTERVIEW
COLLECTION

SECONDRY CONSULTANT
DATA WEBSITE
 Arcus being a new entrant into this sector in India has
got less no. of employee.
 It gives more preferences to the interns.
 Has many competitors in India in the same sector.
 No media of advertisement is used.
 Questionnaire
 Q.1 NAME -
 Q.2AGE -
 Q.3GENDER –
 Q.4:-OCCUPATION –
 Business
 Pvt job
 Govt job
 Student
 Q.5:-Income:-
 Q.6:-Do you know about “Arcus”?
 Yes()
 No ()
 Q.7:- How you came to know “arcus”?
 . Whatsapp()
 Instagram()
 Google ()
 Associate ()
 interns trainee()
Q.8:- Which vertical you like most?
a). Foreign study []
b. Foreign Placement[]
c). Tour & Travels []
d).International pre-school []
Q.9:- Have you ever visited arcus website www.globalarcus.com?
a).Yes[]
b). No []

Q.10:- Would you ever suggest to friend to take sevices of “Arcus”?

a).Yes[]
b).No []

Q.11:-Would you suggest someone to take franchise of “Arcus”?

a).Yes []
b). No []
Q.12:- Would you like to suggest give any suggestion for Arcus?
a).Yes []
b).No[]
Q.13:- Would like to visit at arcus Indian office in Delhi?
a).Yes[]
b).No[]
Q.14:- When would you like to visit at our head office?
a) Yes
b) No
Chart Showing Interest of
Different Verticles

Foreign Foreign placement – 40%

Placement Foreign Study -- 30%
Foreign Tour and Travel -- 20%
Study Pre- School -- 10%
Tour and
Travel
Pre-School
 5

15

flying kids
tour and travels
foreign placement
55
foreign studies
25
 5
20

interested
not interesed
undecided

75
 40% of people are interested in foreign placement ,
30% are interested in foreign study. While 20% are
interested in tour and travel and 10% are interested in
pre-school of company.
 5% of people are aware about flying kids segment of
the company, 15% were about the tour and travels,
while 25%were aware about foreign placement and
well aware 55% about the foreign studies.
 Arcus can be build relationship with exiting
consultants in India to under stand the working
conditions.
 Arcus can be advertisement through social media,
news papers, television, radio, pamphlets & hoarding
etc.
 It can be get an association with other consultant to
work along with them and get more applications
through them.
 If you are hunting for a job to work in ay foregin
countries, then you must register your name in some
trusted international placement agencies like arcus.
 Since they have a ue-up in large companies in abroad
,when they need the human resources for their new
project from other countries, they directly approach
the placement agencies.
Internet sites like:
 www.google.com
 www.wikipedia.com
 www.global arcus.com
 www.scribd.com
Books referred
 Kothari. C.R.- Research Methodology
 Questionnaire
 Dear Respondent,
 I, Gyanendra Tiwari the student of UNITED
INSTITUTE OF MANAGEMENT, undertaking a
project on “CONSUMER AWARENESS”. It is a part of
MBA curriculum. I request you to spare your valuable
time and provide me the information. I ensure that
information furnished by you is used for academic
purpose only.
Q.1 NAME -
Q.2AGE -
Q.3GENDER –
Q.4:-OCCUPATION –
Business
Pvt job
Govt job
Student
Q.5:-Income:-
Q.6:-Do you know about “Arcus”?
Yes()
No ()
Q.7:- How you came to know “arcus”?
. Whatsapp()
Instagram()
Google ()
Associate ()
interns trainee()
Others ()