Research, Data Gathering & Analysis (In progress)

Research & Data Gathering Uttar Pradesh Daily Newspapers Market Share - 16,993
Maharashtra
Leveraging existing EY GUJARATI
PUNJABI ORIYA ASSAMESE URDU MANIPURI
2% 1% 1% 0% 0%
Database & Resources Delhi KANNADA 2%
3% BENGALI
Madhya Pradesh
Segmentation of States 5%
TELUGU
► Political Importance Andhra Pradesh 7% HINDI
35%
► Readership & Circulation of
Newspapers, Magazines, etc. Rajasthan TAMIL
► Digital Maturity & On-line 8%
presence
► Population
► Type of news (Politics, Business, Total # of Newspaper MALAYALAM
State 8%
ENGLISH
State Specific, Sports, Publications 17%
Infotainment) Uttar Pradesh 15% MARATHI
Maharashtra 13% 10%
Delhi 12%
Key Target States Madhya Pradesh 8%
► Uttar Pradesh Andhra Pradesh 6%  The highest number of newspapers were published in Hindi
► Maharashtra Rajasthan 6%
(4131), followed by English (864), Gujarati (775), Urdu (463)
► Delhi Karnataka 6%
Bengali (445), and Marathi (328)
► Madhya Pradesh Tamil Nadu 6%  Hindi daily newspapers lead the market with over 35% share,
► Rajasthan West Bengal 5% followed by English newspapers at 16.5%
► Gujarat Gujarat 5%  Regional newspapers have strong market presence with Telugu
► Tamil Nadu Kerala 3% and Bengali Newspapers leading the segment
► Kerala Uttarakhand 3%
► Andhra Pradesh Orissa 2%
► West Bengal Bihar 2%

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Project Strategy

How Do We Get There?

► Project inception & kick-off ► Interaction & Presentation with top ► Initiate on-boarding process with
► Shortlisting & Prioritizing for First management interested print media companies
Level Meetings ► Highlight key advantages, on- ► Conduct follow up meetings
► Target to meet 200 print media boarding process and other key ► Provide necessary support for
companies in three months requirement for enablement successful enablement
► Preparation of sales pitch
presentation and ensure adaptability
of YouTube application for uploading
of Videos
► Two meetings held with ?? ► Conduct mini half / full day workshops ► Monitor channel activities for
at city level partners on-boarded
► Overall list of print media companies ► Plan and host events with key ► Root cause analysis for dormant
► Contact print media companies over representatives in collaboration with partners
call to fast track onboarding process YouTube at regional level
► Create a strategy and roadmap
► First List of meetings already ► Showcase all YouTube success to activate latent channels
aligned with newspaper publications stories
in Andhra Pradesh & Telangana ► Invite YouTube poster boys for
regional events

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